Markenstoff
Danuta und IrisMarkenstoff ist der Podcast über Hypes und Trends im Marketing. Wir – Danuta & Iris – schauen auf alles, was gerade Buzz erzeugt. Wir sprechen über aktuelle Phänomene, starke Marken, Zeitgeist und die Frage, warum manche Themen plötzlich überall sind. Mit zwei Perspektiven aus dem Marketing, viel Gespür für Trends und dem Blick für das, was dahintersteckt.
| Publishes | Weekly | Episodes | 10 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | MarketingBusiness |
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Latest Episodes
Die größte WM aller Zeiten läuft gerade — aber für die meisten von uns nicht im Stadion. Sondern am Sofa, im Feed, beim Frühstück und vielleicht sogar um vier Uhr früh mit Kaffee in der Hand.
Genau dort wollen Marken jetzt hin. Nicht nur auf die Ban... more
Taylor Swift versteckt Hinweise. Marvel versteckt die Zukunft im Abspann. Nike versteckt hunderte Easter Eggs in einem einzigen Spot. Und Fans lieben es.
Aber warum eigentlich?
In dieser Folge sprechen wir über die Mystery Economy: Warum Marken heu... more
Warum kaufen plötzlich so viele Erwachsene wieder Stofftiere – und warum ist Plush gerade überall?
Zwischen Squishmallows, Jellycats, Bag Charms und plüschigen Food-Figuren sprechen wir über einen Hype, der erst süß wirkt und dann überraschend viel... more
Warum werden plötzlich Jahre alte Bücher wieder Bestseller — nur wegen TikTok? Und warum kaufen junge Menschen heute Bücher, weil jemand beim Lesen geweint hat?
In dieser Folge sprechen wir über BookTok: eine Community, die aus Literatur emotionale... more
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Reviews
- So gut!!
Der Podcast, den wir alle auf unserer Playlist brauchen. Eben Folge 1 zum Thema Nostalgie im Marketing gehört und freue mich auf viele weitere.
Apple Podcasts5#yourvoicematters
Austria2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #41 | Austria/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Markenstoff?
These podcasts share a similar audience with Markenstoff:
1. Schuldfrage
2. Thema des Tages
3. ElektroQuatsch - Der Podcast für E-Mobilität, Tesla und Tech-Fans
4. FRICTION RELOADED - Marketing Trends
5. Der Ö3-KI-Check
How many episodes of Markenstoff are there?
Markenstoff launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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