Markenstoff
Danuta und IrisMarkenstoff ist der Podcast über Hypes und Trends im Marketing. Wir – Danuta & Iris – schauen auf alles, was gerade Buzz erzeugt. Wir sprechen über aktuelle Phänomene, starke Marken, Zeitgeist und die Frage, warum manche Themen plötzlich überall sind. Mit zwei Perspektiven aus dem Marketing, viel Gespür für Trends und dem Blick für das, was dahintersteckt.
| Publishes | Weekly | Episodes | 15 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | MarketingBusiness |
Listen to this Podcast
Latest Episodes
Ein Delfin-Meme macht Zara Larsson plötzlich unverwechselbar. Sabrina Carpenter macht aus Zweideutigkeit eine Viral-Maschine. Dua Lipa verwandelt ihren größten Spott-Moment in eine Erfolgsstory – und bei Meghan Trainor zeigt sich, was passiert, wenn ... more
Marken lieben Rivalen. Ob Burger King gegen McDonald's, Pepsi gegen Coca Cola oder Airlines, die sich öffentlich Sticheleien liefern - Konkurrenz ist längst selbst zur Marketingstrategie geworden.
Aber warum lieben wir diese Marken-Duelle so sehr?U... more
Wir sehen heute etwas und fragen uns sofort: echt oder gefaked?
KI, CGI und Deepfakes mischen Reales und Künstliches so gut,dass die Grenze verschwimmt.
Warum machen Marken das? Wo verläuft die Grenz? Und was passiert mit Vertrauen, wenn nichts m... more
Wer beim Cannes Lions Festival nur an Werbefilme denkt, hat das eigentliche Spektakel verpasst.
Heute konkurrieren Marken nicht mehr um den besten Spot, sondern um das beste Erlebnis. Ganze Strände, Rooftops und Pop-up-Welten werden zu Bühnen für N... more
Key Facts
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Reviews
- So gut!!
Der Podcast, den wir alle auf unserer Playlist brauchen. Eben Folge 1 zum Thema Nostalgie im Marketing gehört und freue mich auf viele weitere.
Apple Podcasts5#yourvoicematters
Austria4 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #9 | Austria/Business/Marketing |
Apple Podcasts | #225 | Austria/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Markenstoff launched 4 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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