Markenstoff
Danuta und IrisMarkenstoff ist der Podcast über Hypes und Trends im Marketing. Wir – Danuta & Iris – schauen auf alles, was gerade Buzz erzeugt. Wir sprechen über aktuelle Phänomene, starke Marken, Zeitgeist und die Frage, warum manche Themen plötzlich überall sind. Mit zwei Perspektiven aus dem Marketing, viel Gespür für Trends und dem Blick für das, was dahintersteckt.
| Publishes | Weekly | Episodes | 12 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | MarketingBusiness |
Listen to this Podcast
Latest Episodes
Wer beim Cannes Lions Festival nur an Werbefilme denkt, hat das eigentliche Spektakel verpasst.
Heute konkurrieren Marken nicht mehr um den besten Spot, sondern um das beste Erlebnis. Ganze Strände, Rooftops und Pop-up-Welten werden zu Bühnen für N... more
Warum reicht ein einzelner Post plötzlich nicht mehr?
In einer Welt voller Content, Trends und AI-Slop suchen Marken nach etwas, das schwerer zu kopieren ist: Formate, Folgen, Wiedererkennung.
Episodic Marketing verspricht genau das.
Nicht noch ein... more
Generation Beta wird gerade erst geboren — und trotzdem überlegen Marken schon jetzt, wie sie diese Kinder erreichen werden.
Aber bevor wir über Gen Beta sprechen, müssen wir verstehen, wie Gen Alpha überhaupt tickt: Kinder, die mit TikTok, Roblox,... more
Die größte WM aller Zeiten läuft gerade — aber für die meisten von uns nicht im Stadion. Sondern am Sofa, im Feed, beim Frühstück und vielleicht sogar um vier Uhr früh mit Kaffee in der Hand.
Genau dort wollen Marken jetzt hin. Nicht nur auf die Ban... more
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Reviews
- So gut!!
Der Podcast, den wir alle auf unserer Playlist brauchen. Eben Folge 1 zum Thema Nostalgie im Marketing gehört und freue mich auf viele weitere.
Apple Podcasts5#yourvoicematters
Austria2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #19 | Austria/Business/Marketing |
Apple Podcasts | #212 |  Switzerland/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Markenstoff?
These podcasts share a similar audience with Markenstoff:
1. Thema des Tages
2. Die Dunkelkammer – Der Investigativ-Podcast
3. Dunkle Spuren
4. Lohnt sich das?
5. Der Ö3-KI-Check
How many episodes of Markenstoff are there?
Markenstoff launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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