
Markenstoff ist der Podcast über Hypes und Trends im Marketing. Wir – Danuta & Iris – schauen auf alles, was gerade Buzz erzeugt. Wir sprechen über aktuelle Phänomene, starke Marken, Zeitgeist und die Frage, warum manche Themen plötzlich überall sind. Mit zwei Perspektiven aus dem Marketing, viel Gespür für Trends und dem Blick für das, was dahintersteckt.
| Publishes | Weekly | Episodes | 7 | Founded | a month ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

Warum kaufen plötzlich so viele Erwachsene wieder Stofftiere – und warum ist Plush gerade überall?
Zwischen Squishmallows, Jellycats, Bag Charms und plüschigen Food-Figuren sprechen wir über einen Hype, der erst süß wirkt und dann überraschend viel... more
Warum werden plötzlich Jahre alte Bücher wieder Bestseller — nur wegen TikTok? Und warum kaufen junge Menschen heute Bücher, weil jemand beim Lesen geweint hat?
In dieser Folge sprechen wir über BookTok: eine Community, die aus Literatur emotionale... more
Manchmal fühlt sich ein Event für ein paar Tage an wie der Mittelpunkt der Welt.
Alle reden darüber, Marken springen auf, der Feed ist voll — und kurz darauf ist schon der nächste Moment da.
In dieser Folge sprechen wir darüber, warum Marken sich in... more
Protein im Kaffee. Kollagen im Drink. Magnesium vorm Schlafengehen.
Wellness ist längst kein Nischenthema mehr — sondern Lifestyle, Statussymbol und Selbstoptimierung in Produktform.
In dieser Folge sprechen wir darüber, warum plötzlich alles fun... more
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Der Podcast, den wir alle auf unserer Playlist brauchen. Eben Folge 1 zum Thema Nostalgie im Marketing gehört und freue mich auf viele weitere.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #69 | |
Apple Podcasts | #118 |
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These podcasts share a similar audience with Markenstoff:
1. MINDGAMES Podcast
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3. FALTER Radio
4. Hotel Matze
5. Mordlust
Markenstoff launched a month ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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