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Making Sense of Martech

Juan Mendoza + Jacqueline Freedman
Marketing Technology
AI and Marketing
RCS
Living Interfaces
Conversion Rate Optimization
Hewlett Packard
Customer Data Strategy
Databricks
Salesforce
AI Technology
AI In Marketing
SMS
Attentive
AI Integration
User Experience
Openai
Coframe
First-Party Data
Third-Party Data
Yotpo

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who’s leading (or lagging), and what’s next. In Martech, clarity is power — and we’re here to deliver it.

PublishesWeeklyEpisodes78Founded5 years ago
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BusinessMarketingTechnology

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Artwork for Making Sense of Martech

Latest Episodes

"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we manage relationships across time channels and teams." - Karla Vince

In this episode of Making Sense of Martech, we host our first-ever debate to define what a CRM... more

"If you empower your team to make their own decisions, they're just more motivated—and that drives great outcomes." - Adrian Rohr

In this episode of Making Sense of Martech, we sit down with Adrian Rohr, VP of Marketing CRM at Fabletics, to uncover... more

“We see the future of digital experiences as living — personalized and self-improving 24/7.” - Josh Payne

In this episode, Jacqueline Freedman puts Josh Payne in The Hot Seat to unpack “living interfaces,” AI-driven experimentation, and what agenti... more

In this episode of Office Hours, Jacqueline Freedman and Juan Mendoza unpack the overwhelming success of their podcast launch, share details about the upcoming Martech World Forum London 2025, and dive into AI adoption, vendor dependency, and the evo... more

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Recent Guests

Josh Payne
CEO and co-founder of Coframe
Coframe
Episode: Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
Eric Miao
Chief Strategy Officer at Attentive
Attentive
Episode: Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Jessica Vogol
Former CMO of OfferFit, where she led AI-driven personalization and decisioning for Enterprise SaaS.
Vogel Marketing
Episode: Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
Sam Allen
New chief executive officer at Iterable, veteran Salesforce executive, and former Marine Corps officer
Iterable
Episode: Inside Iterable: Exclusive Interview with New CEO Sam Allen

Host

Jacqueline Freedman
Founder of Monarch and global head of advisory for the Martech Weekly, providing insights into marketing technology trends.

Reviews

5.0 out of 5 stars from 11 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    3 years ago

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Talking Points

Recent interactions between the hosts and their guests.

Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
Q: Is AI weaving its way into everything really going to set us up well in the future for leadership roles in marketing since we understand tools, data and systems well?
AI can be beneficial for leadership roles in marketing, especially for those who understand the interconnectedness of tools and data. However, it's crucial to focus on where AI can drive actual growth and remain adept at analyzing data in context.
Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Q: How can we prevent this channel from becoming just another noisy one?
By encouraging brands to deliver value through personalized messages and by leveraging better targeting signals from RCS.
Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Q: What industries or types of brands do you think are primed for this RCS innovation?
E-commerce and retail are prime candidates for RCS, but it will benefit virtually every industry as messaging becomes a crucial communication channel.
Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Q: How is Attentive combining AI with RCS to predict campaign performance?
They aim for a one-to-one relationship between brands and consumers, personalizing messages heavily using AI to improve engagement and feedback.
Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Q: What do you particularly see as the signature features that will be complete game changers for marketers?
It allows richer media and better engagement with features like carousels and dropdowns, enabling brands to ask for preferences directly from consumers.

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

Focused on the ever-evolving marketing technology landscape, this podcast presents unfiltered discussions about significant shifts in the industry. Topics range from the implications of emerging messaging technologies like RCS, to the impact of AI on marketing practices and strategies. Innovations in customer engagement and the adoption of new marketing technologies are frequently explored, alongside critiques of existing corporate practices. The podcast also highlights case studies and real-world applications, ensuring listeners receive practical insights from industry leaders and experts. Overall, it aims to provide clarity in the complex world of Martech, enabling professionals to navigate challenges and enhancements in the field effecti... more

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. Humans of Martech
2. The Artificial Intelligence Show
3. The Digital Marketing Podcast
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. The Prof G Pod with Scott Galloway

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 5 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Josh Payne
2. Eric Miao
3. Jessica Vogol
4. Sam Allen

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