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Making Sense of Martech

Monarch
Marketing Technology
Salesforce
Personalization
Email Marketing
Customer Experience
Artificial Intelligence
Martech
AI In Marketing
Email Deliverability
Cover Letters
AI Decisioning
AI and Marketing
Data Governance
Measurement and Attribution
Coframe
Customer Relationship Management
Customer Data Platforms
Marketing Challenges
Deliverability
First-Party Data

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

PublishesWeeklyEpisodes103Founded6 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Making Sense of Martech

Latest Episodes

We're going down the rabbit hole together again in this week's second Breakdown essay episode. Be sure to listen to part 1 first here.

Greek mythology meets the Hunger Games. Borrowed wings, borrowed fire, borrowed trust. 🔥🪽

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"You're on the receiving end of a coordinated PR campaign." - Jonathan

80% CSAT wins trophies. That's a problem.

What does it actually take to win an industry award worth winning? Jonathan Harrop has been on both sides: he's judged at the Drum Awar... more

We're going down the rabbit hole together in this week's first The Breakdown episode, part 1. Part 2 will be out shortly.

We'll be back to regularly scheduled programming next week with a great conversation with someone in the Hot Seat. 

Think Bla... more

"MCP adoption is outpacing security, and we're waiting until something really big gets broken to even address it. We've seen this movie before." — Israa

MCP security risks are moving faster than the guardrails meant to contain them. In this episode ... more

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Recent Guests

Israa Alrawi
Founder of The Winbox, email marketing education platform for DTC brands
The Winbox
Episode: With MCP, There's No Sheriff with Israa Alrawi
Lottie Coxon
PostHog's lead graphic designer and first creative hire
PostHog
Episode: How to Be an Unhinged $1.4B Unicorn
Joe Martin
PostHog's marketing lead and early marketing hire
PostHog
Episode: How to Be an Unhinged $1.4B Unicorn
Luke Ambrosetti
Principal Industry Architect for Marketing and Advertising at Snowflake
Snowflake
Episode: You're Getting Gouged on Compute with Luke Ambrosetti
Sarah Gallardo
Associate Principal Technical Producer specializing in email accessibility at Stitch
Stitch
Episode: Stop Ignoring the $1.3 Trillion Gap with Sarah Gallardo
Megan Boshuyzen
Email development lead and industry voice
Inbox Army
Episode: AI Was A Waste of Time, Until It Wasn't with Megan Boshuyzen
Darrell Alfonso
Marketing Operations Lead at the Impellum Group; author of The Martech Handbook and The Marketing Operations Leader newsletter
Impellum Group
Episode: Ticket Taker vs. Problem Solver: Be Irreplaceable with Darrell Alfonso
Bree Graham
Growth and marketing platform transformation leader, former Afterpay executive
Afterpay (former)
Episode: Martech Tools Should Serve, Not Dictate with Bree Graham, ex-CashApp & Afterpay
Sara McNamara
Revenue operations and go-to-market lead at Vector
Vector
Episode: It's Just Marketing Ops With Better PR with Sara McNamara

Hosts

Jacqueline Friedman
Jacqueline Friedman, Host of Making Sense of Martech
Juan Mendoza
Juan Mendoza, Co-host of Making Sense of Martech

Reviews

5.0 out of 5 stars from 17 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    4 years ago

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Talking Points

Recent interactions between the hosts and their guests.

You're Getting Gouged on Compute with Luke Ambrosetti
Q: What is the most unloved stack that enterprises are running today, and why won't they kill it?
The legacy reverse ETL stack remains the most unloved because it's deeply embedded in workflows; brands still rely on older, on-prem or non-cloud components like Unica or Adobe Campaign Classic that haven't migrated fully to the cloud, making a clean break hard despite the push toward warehouse-native architectures.
It's Just Marketing Ops With Better PR with Sara McNamara
Q: What was your first Martech tool?
Sara mentions MailChimp as a contender and Pardot as the moment she got more serious about the space.
Beyond Just Do It with Nike's Linda Cereda
Q: What's one overhyped marketing myth you wish would die, especially with AI?
The myth that owning a CDP automatically enables omnichannel personalization. You still need strong product data, taxonomy, metadata, and aligned processes to truly personalize across channels.
Beyond Just Do It with Nike's Linda Cereda
Q: What was the first Martech tool you used and why did you choose it?
I started with basic tools like Excel, PowerPoint, and Outlook, which were enough to handle early data tasks and communication during my Ray-Ban days.
Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Q: How long did the migration away from the old in-house tool take?
The migration took about six months, with early delays and later rapid progress once internal resources took ownership from the external consultants.

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

The show delivers unfiltered takes on marketing technology, with conversations that spotlight major shifts in Martech, governance, data, and AI-enabled capabilities. Across episodes, topics like model context protocols, data governance, identity and orchestration in CDPs, accessibility in email, AI-assisted tooling, and the evolving role of RevOps consistently surface, often through practical, vendor-agnostic discussions and real-world case studies. A notable pattern is the emphasis on governance, data foundations, and the practicalities of implementing ambitious Martech architectures in large organizations, while also exploring creative branding and product storytelling in B2B contexts. Overall, it's a rigorous, practitioner-focused feed i... more

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. The Journal.
2. Pivot
3. The Prof G Pod with Scott Galloway
4. On with Kara Swisher
5. The Daily

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 6 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Israa Alrawi
2. Lottie Coxon
3. Joe Martin
4. Luke Ambrosetti
5. Sarah Gallardo
6. Megan Boshuyzen
7. Darrell Alfonso
8. Bree Graham

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