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Making Sense of Martech

Monarch
Marketing Technology
Salesforce
Personalization
Email Marketing
Customer Experience
Artificial Intelligence
Martech
AI In Marketing
Email Deliverability
Cover Letters
AI Decisioning
AI and Marketing
Data Governance
Measurement and Attribution
Coframe
Customer Relationship Management
Customer Data Platforms
Marketing Challenges
First-Party Data
Martech World Forum

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

PublishesWeeklyEpisodes103Founded5 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Making Sense of Martech

Latest Episodes

"People respond to people. It's worked really well for PostHog to lean into the personalities of the people who build the company. We're being authentic, we're being honest, being unfiltered. And I think that's refreshing." — Lottie

PostHog built a ... more

"APIs led us to data silos. MCP could lead us to context silos, and that's why I'm hoping people will be a bit more restrictive about where they hook up MCP." — Luke

Luke Ambrosetti has spent a decade arguing that the data warehouse should sit at th... more

YouTube

"If I could live through accessibility audits and not have someone say, 'but we have alt text,' I would feel like I just entered a new realm of the world." — Sarah

Email accessibility (a11y) is broken, and the industry largely knows it.

77% of bran... more

YouTube

"You should be layering AI on top of what you're already doing to make you more efficient. It should not be doing the bulk of the work. It should just be making you faster." — Megan

Email development has long been the graveyard of good design intent... more

YouTube

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Recent Guests

Luke Ambrosetti
Principal Industry Architect for Marketing and Advertising at Snowflake
Snowflake
Episode: You're Getting Gouged on Compute with Luke Ambrosetti
Sarah Gallardo
Associate Principal Technical Producer specializing in email accessibility at Stitch
Stitch
Episode: Stop Ignoring the $1.3 Trillion Gap with Sarah Gallardo
Megan Boshuyzen
Email development lead and industry voice
Inbox Army
Episode: AI Was A Waste of Time, Until It Wasn't with Megan Boshuyzen
Darrell Alfonso
Marketing Operations Lead at the Impellum Group; author of The Martech Handbook and The Marketing Operations Leader newsletter
Impellum Group
Episode: Ticket Taker vs. Problem Solver: Be Irreplaceable with Darrell Alfonso
Bree Graham
Growth and marketing platform transformation leader, former Afterpay executive
Afterpay (former)
Episode: Martech Tools Should Serve, Not Dictate with Bree Graham, ex-CashApp & Afterpay
Sara McNamara
Revenue operations and go-to-market lead at Vector
Vector
Episode: It's Just Marketing Ops With Better PR with Sara McNamara
Scott Brinker
Godfather of Martech, editor of Chief Martech Blog, co-author of the State of Martech Report
HubSpot (former VP of Platform Ecosystem)
Episode: Why Everyone in Martech Feels Behind Right Now with Scott Brinker
Ian Reisman
Former Paramount marketer who led marketing automation across multiple brands; shared cautionary tale of in-house build vs. enterprise stacks.
Paramount (formerly CBS Interactive)
Episode: Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Jeff Lee
Lifecycle marketing technical lead at Calm
Calm
Episode: Cut Your Marketing Budget by 50% with Calm's Jeff Lee

Hosts

Jacqueline Friedman
Host and co-host with deep involvement in Monarch and Martech Weekly; steers conversations and brings industry-wide advisory perspective
Mark Mendoza
Co-host with a focus on Martech topics; participates in high-level discussions and provides product/marketing leadership perspective

Reviews

5.0 out of 5 stars from 14 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    4 years ago

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Talking Points

Recent interactions between the hosts and their guests.

You're Getting Gouged on Compute with Luke Ambrosetti
Q: What is the most unloved stack that enterprises are running today, and why won't they kill it?
The legacy reverse ETL stack remains the most unloved because it's deeply embedded in workflows; brands still rely on older, on-prem or non-cloud components like Unica or Adobe Campaign Classic that haven't migrated fully to the cloud, making a clean break hard despite the push toward warehouse-native architectures.
It's Just Marketing Ops With Better PR with Sara McNamara
Q: What was your first Martech tool?
Sara mentions MailChimp as a contender and Pardot as the moment she got more serious about the space.
Beyond Just Do It with Nike's Linda Cereda
Q: What's one overhyped marketing myth you wish would die, especially with AI?
The myth that owning a CDP automatically enables omnichannel personalization. You still need strong product data, taxonomy, metadata, and aligned processes to truly personalize across channels.
Beyond Just Do It with Nike's Linda Cereda
Q: What was the first Martech tool you used and why did you choose it?
I started with basic tools like Excel, PowerPoint, and Outlook, which were enough to handle early data tasks and communication during my Ray-Ban days.
Inside Paramount: March Madness & Martech Chaos with Ian Reisman
Q: How long did the migration away from the old in-house tool take?
The migration took about six months, with early delays and later rapid progress once internal resources took ownership from the external consultants.

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

The show offers unfiltered takes on shifts in marketing technology, focusing on how enterprise implementations evolve, how data and AI reshape decision-making, and the tension between big Martech suites and more flexible, capability-led approaches. Across episodes, guests range from CMTOs and data leaders to email security experts and SaaS marketing leaders, with frequent attention to governance, measurement, data quality, and the human factors that make or break technology programs. A noteworthy through-line is practical, practitioner-centered guidance—emphasizing internal capability, auditable processes, and clear governance to avoid perpetual dependency on external vendors. The format tends to explore real-world challenges (data fragment... more

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. The Daily
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. My First Million
4. Up First from NPR
5. On with Kara Swisher

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 5 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Luke Ambrosetti
2. Sarah Gallardo
3. Megan Boshuyzen
4. Darrell Alfonso
5. Bree Graham
6. Sara McNamara
7. Scott Brinker
8. Ian Reisman

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