
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
| Publishes | Weekly | Episodes | 103 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||

We're going down the rabbit hole together again in this week's second Breakdown essay episode. Be sure to listen to part 1 first here.
Greek mythology meets the Hunger Games. Borrowed wings, borrowed fire, borrowed trust. 🔥🪽
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"You're on the receiving end of a coordinated PR campaign." - Jonathan
80% CSAT wins trophies. That's a problem.
What does it actually take to win an industry award worth winning? Jonathan Harrop has been on both sides: he's judged at the Drum Awar... more
We're going down the rabbit hole together in this week's first The Breakdown episode, part 1. Part 2 will be out shortly.
We'll be back to regularly scheduled programming next week with a great conversation with someone in the Hot Seat.
Think Bla... more
"MCP adoption is outpacing security, and we're waiting until something really big gets broken to even address it. We've seen this movie before." — Israa
MCP security risks are moving faster than the guardrails meant to contain them. In this episode ... more
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Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!
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Apple Podcasts | #91 |
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The show delivers unfiltered takes on marketing technology, with conversations that spotlight major shifts in Martech, governance, data, and AI-enabled capabilities. Across episodes, topics like model context protocols, data governance, identity and orchestration in CDPs, accessibility in email, AI-assisted tooling, and the evolving role of RevOps consistently surface, often through practical, vendor-agnostic discussions and real-world case studies. A notable pattern is the emphasis on governance, data foundations, and the practicalities of implementing ambitious Martech architectures in large organizations, while also exploring creative branding and product storytelling in B2B contexts. Overall, it's a rigorous, practitioner-focused feed i... more
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1. The Journal.
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4. On with Kara Swisher
5. The Daily
Making Sense of Martech launched 6 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Making Sense of Martech include:
1. Israa Alrawi
2. Lottie Coxon
3. Joe Martin
4. Luke Ambrosetti
5. Sarah Gallardo
6. Megan Boshuyzen
7. Darrell Alfonso
8. Bree Graham
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