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Artwork for Making Sense of Martech

Making Sense of Martech

Juan Mendoza + Jacqueline Freedman
Marketing Technology
Email Marketing
Salesforce
AI and Marketing
Email Deliverability
Customer Experience
AI In Marketing
Marketing Challenges
Martech
Personalization
RCS
Living Interfaces
Conversion Rate Optimization
Customer Relationship Management
Email Strategy
Consent-Based Marketing
Hewlett Packard
Customer Data Strategy
Databricks
AI Technology

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

PublishesWeeklyEpisodes103Founded5 years ago
Number of ListenersCategories
TechnologyBusinessMarketing

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Artwork for Making Sense of Martech

Latest Episodes

Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing technical lead at Calm, Jeff runs a team of four, shipping 240+ distinct email campaigns ... more

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"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." – Eloise

Personalization only works when the infrastructure beneat... more

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"If you don't understand your internal customer, you're failing both the internal customer and the business." Jacqueline

Jacqueline and Juan tackle Martech's second-biggest pain point: integration complexity, data silos, and the operational fragmen... more

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"Martech isn't complex - we've made it complex." - Satya

In this episode, Jacqueline sits down with Satya Upadhyaya to unpack one of enterprise Martech's most expensive problems: the forever consulting engagement. Drawing on 15+ years inside banks... more

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Recent Guests

Satya Upadhyaya
Executive with 15+ years in transformation, bridging business architecture, campaign execution, and systems integrations
Former Chief Marketing Technology Officer influence in banks and enterprise
Episode: Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
Linda Cereda
Former global VP of marketing data at Nike
Nike
Episode: Beyond Just Do It with Linda Cereda
Keanu Taylor
Leads industry analysis of the most important shifts in marketing technology
Episode: Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
Adam Greco
Product evangelist at Hightouch and a recognized voice in digital analytics
Hightouch
Episode: Sweet, Suite Relief with Adam Greco
Mariska Calabrese
Senior Manager of Information Security at Beehive
Beehive
Episode: Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
Jakub Alexa
Founder and CEO of Melket and Omnivery
Omnivery
Episode: Battle of the Bots with Mariska Calabrese, beehiiv & Jakub Alexa, Omnivery
Lauren Mayer
CEO and co-founder of CoFrame, a platform pioneering living interfaces that adapt websites into real-time boosts
CoFrame
Episode: The Blooper Reel
Jason Lyman
Chief marketing officer of CustomerIO, with over a decade of experience in SaaS marketing
CustomerIO
Episode: Make Martech Cool Again: A Conversation with Jason Lyman, Customer.io's CMO
Matt McFee
CEO of Inbox Monster
Inbox Monster
Episode: Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster

Hosts

Jacqueline Friedman
Founder of Monarch and global head of advisory for the Martech Weekly. Host of the Making Sense of Martech podcast.
Juan Mendoza
Co-host of Making Sense of Martech.

Reviews

5.0 out of 5 stars from 13 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    3 years ago

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Talking Points

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Beyond Just Do It with Linda Cereda
Q: What is a big red flag you see in AI/Martech projects?
Her biggest red flag is when conversations start and stay at the tool level; the real value comes from aligning with business priorities, data foundations, and cross-functional collaboration.
Beyond Just Do It with Linda Cereda
Q: What was the first Martech tool you ever used?
Linda recalls using Excel, PowerPoint, and Outlook in 2001 as the foundational tools for data work, long before modern Martech stacks.
Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
Q: Why do so many enterprise teams default to external consultancies instead of building internal capabilities?
He attributes it to transformation being a one-off project, the speed and rigor of consultancies, and the difficulty of embedding capabilities long-term within internal teams.
Consulting Dependency Isn't a Bug - It's the Business Model with Satya Upadhyaya
Q: What was the first Martech tool you ever used?
Satya answers that his first tool was Unica, describing its evolution and acquisition path to HCL Unica as context for the Martech tool landscape.
Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis
Q: What are some ways we can actually overcome this challenge?
Foster a culture of experimentation, trust gut instincts, and embrace common sense to break free from analysis paralysis.

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

Focused on the intersection of marketing and technology, this podcast presents insightful discussions about the most significant shifts within the Martech landscape. It covers a variety of pressing topics including email security, the implementation of AI in marketing, and the evolving challenges faced by marketing leaders. Episodes often feature industry experts and thought leaders who provide valuable insights into trends and practices that can help organizations adapt in a rapidly changing environment. The emphasis on practical advice makes it a useful resource for marketing professionals who are looking to stay ahead in their field.

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. WSJ What’s News
2. The Prof G Pod with Scott Galloway
3. Pivot
4. All-In with Chamath, Jason, Sacks & Friedberg
5. The Dave Gerhardt Show (from Exit Five)

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 5 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Making Sense of Martech?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Satya Upadhyaya
2. Linda Cereda
3. Keanu Taylor
4. Adam Greco
5. Mariska Calabrese
6. Jakub Alexa
7. Lauren Mayer
8. Jason Lyman

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