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Artwork for Making Sense of Martech

Making Sense of Martech

Juan Mendoza + Jacqueline Freedman
Marketing Technology
AI and Marketing
Email Deliverability
AI In Marketing
Marketing Challenges
Personalization
Email Marketing
Salesforce
Customer Experience
RCS
Living Interfaces
Conversion Rate Optimization
Customer Relationship Management
Email Strategy
Consent-Based Marketing
Databricks
Hewlett Packard
Customer Data Strategy
AI Technology
Marketing Strategy

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who’s leading (or lagging), and what’s next. In Martech, clarity is power — and we’re here to deliver it.

PublishesWeeklyEpisodes81Founded5 years ago
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BusinessMarketingTechnology

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Artwork for Making Sense of Martech

Latest Episodes

"Don’t be the Taylor Swift of Martech." - Jacqueline Freedman

Jacqueline and Juan break down three of the latest Martech moments: Braze’s all-in AI decisioning push, Zeta Global’s acquisition of Marigold, and what Taylor Swift’s marketing playbook ... more

"There's a big difference between consent and attention — you still have to earn the attention." - Lauren Meyer

Lauren Meyer, CMO of SocketLabs, joins Jacqueline Freedman on The Hot Seat to discuss what marketers get wrong about email. She shares h... more

"No one's data is perfect. I think the biggest challenge though ends up being more people, because what often happens is that companies of a certain scale, marketing orgs of a certain scale, oftentimes we start adding on products or new verticals and... more

"I think a CRM is not a tool, it's a discipline, it's a system minimization of how we manage relationships across time channels and teams." - Karla Vince

In this episode of Making Sense of Martech, we host our first-ever debate to define what a CRM... more

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Recent Guests

Lauren Meyer
Chief Marketing Officer at SocketLabs with a background in email strategy and deliverability.
SocketLabs
Episode: The Need to Ban “Inbox Placement” with Lauren Meyer, CMO of SocketLabs
Carla Vance
Leads marketing automation at Topcon Healthcare with a B2B background spanning Grammarly and Roland DGA
Topcon Healthcare
Episode: WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
James Fang
Director of Product Marketing at Klaviyo, defining B2C CRM
Klaviyo
Episode: WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
Josh Payne
CEO and co-founder of Coframe
Coframe
Episode: Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
Eric Miao
Chief Strategy Officer at Attentive
Attentive
Episode: Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Jessica Vogol
Former CMO of OfferFit, where she led AI-driven personalization and decisioning for Enterprise SaaS.
Vogel Marketing
Episode: Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
Sam Allen
New chief executive officer at Iterable, veteran Salesforce executive, and former Marine Corps officer
Iterable
Episode: Inside Iterable: Exclusive Interview with New CEO Sam Allen

Host

Jacqueline Freedman
Founder of Monarch and global head of advisory for the Martech Weekly, providing insights into marketing technology trends.

Reviews

5.0 out of 5 stars from 12 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    3 years ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

From Fashion to AI: Fabletics’ Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What were the biggest operational hurdles in building out this internal autonomous CRM team?
We try to break down any internal hurdles as much as possible, focusing on drive and innovation.
From Fashion to AI: Fabletics’ Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What's one AI feature you wish existed?
Creating true one-on-one messaging at scale.
From Fashion to AI: Fabletics’ Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What is Fabletics tech stack?
Textile built its own proprietary tech stack that powers everything from supply chain to e-com to customer service, along with industry standard tools like Snowflake, Segment and Iterable for CRM.
From Fashion to AI: Fabletics’ Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What's one marketing tool you cannot live without?
For Fabletics, it's certainly Tableau because we're incredibly data driven.
Trouble at Yotpo & Litmus, AI is a Drug, and Analyst Firms' Future
Q: Is AI weaving its way into everything really going to set us up well in the future for leadership roles in marketing since we understand tools, data and systems well?
AI can be beneficial for leadership roles in marketing, especially for those who understand the interconnectedness of tools and data. However, it's crucial to focus on where AI can drive actual growth and remain adept at analyzing data in context.

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

Focused on the ever-evolving marketing technology landscape, this podcast presents unfiltered discussions about significant shifts in the industry. Topics range from the implications of emerging messaging technologies like RCS, to the impact of AI on marketing practices and strategies. Innovations in customer engagement and the adoption of new marketing technologies are frequently explored, alongside critiques of existing corporate practices. The podcast also highlights case studies and real-world applications, ensuring listeners receive practical insights from industry leaders and experts. Overall, it aims to provide clarity in the complex world of Martech, enabling professionals to navigate challenges and enhancements in the field effecti... more

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. Humans of Martech
2. MarTech Podcast ™ // Marketing + Technology = Business Growth
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. The Prof G Pod with Scott Galloway
5. Pivot

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 5 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Lauren Meyer
2. Carla Vance
3. James Fang
4. Josh Payne
5. Eric Miao
6. Jessica Vogol
7. Sam Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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