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Making Sense of Martech

Juan Mendoza + Jacqueline Freedman
Marketing Technology
AI and Marketing
Email Deliverability
Customer Experience
AI In Marketing
Marketing Challenges
Martech
Personalization
Email Marketing
Salesforce
RCS
Living Interfaces
Conversion Rate Optimization
Customer Relationship Management
Email Strategy
Consent-Based Marketing
Databricks
Hewlett Packard
Customer Data Strategy
AI Technology

Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.

PublishesWeeklyEpisodes88Founded5 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Making Sense of Martech

Latest Episodes

"Adobe didn't just buy an SEO tool – it bought a negotiating position with the AI overlords of discovery." – Juan

Jacqueline and Juan unpack what "more human" marketing actually looks like when AI is mediating everything from search to Black Friday... more

"If you're not treating deliverability as revenue insurance, you're already losing money." — Matt

This Hot Seat episode puts Matt McFee, an email veteran and founder of Inbox Monster, under the microscope. Jacqueline digs into how he went from Wall... more

YouTube

"Zero party data reflects what customers say they want; first party data reveals what they actually do." – David

In this Hot Seat episode, Jacqueline sits down with David Joosten, co-founder of GrowthLoop and coauthor of First-Party Data Activation... more

YouTube

"92% of enterprises say AI is a priority, and 78% also say they can't integrate it." — Juan

In this Office Hours episode, Jacqueline Freedman and Juan Mendoza unpack the biggest Martech realities of the season: record-breaking BFCM performance and ... more

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Recent Guests

Neha Dadbhawala
Head of Martech at SEEK, known for bridging marketing and technology
SEEK
Episode: Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
Lauren Meyer
Chief Marketing Officer at SocketLabs with a background in email strategy and deliverability.
SocketLabs
Episode: The Need to Ban "Inbox Placement" with Lauren Meyer, CMO of SocketLabs
Carla Vance
Leads marketing automation at Topcon Healthcare with a B2B background spanning Grammarly and Roland DGA
Topcon Healthcare
Episode: WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
James Fang
Director of Product Marketing at Klaviyo, defining B2C CRM
Klaviyo
Episode: WTF is CRM? B2B vs. B2C with Topcon's Karla Vince & Klaviyo's James Fang
Josh Payne
CEO and co-founder of Coframe
Coframe
Episode: Living Interfaces, OpenAI Collabs, & Enterprise AI with Josh Payne, CEO of Coframe
Eric Miao
Chief Strategy Officer at Attentive
Attentive
Episode: Is SMS Dead? Welcoming the RCS Revolution with Eric Miao, CSO of Attentive
Jessica Vogol
Former CMO of OfferFit, where she led AI-driven personalization and decisioning for Enterprise SaaS.
Vogel Marketing
Episode: Will AI Replace Your Marketing Department? Former CMO of OfferFit, Jessica Vogol, Weighs In
Sam Allen
New chief executive officer at Iterable, veteran Salesforce executive, and former Marine Corps officer
Iterable
Episode: Inside Iterable: Exclusive Interview with New CEO Sam Allen

Hosts

Jacqueline Friedman
Founder of Monarch and Global Head of Advisory for the Martech Weekly, focusing on facilitating clarity within marketing technology.
Juan Mendoza
Co-host of the Making Sense of Martech podcast with a focus on marketing technology discussions.

Reviews

5.0 out of 5 stars from 12 ratings
  • Great expose into the world of Martech. Good compliment to Juan's newsletter too. My favorite episode is #35!

    Podchaser
    John
    3 years ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Stop the Hype: Taylor Swift's Loyalty Playbook, Zeta & Marigold Merger, and Braze's AI
Q: Do you think the real power of a show like this is in analyzing the companies or is it in the challenging of how the industry itself thinks about using or refusing AI in daily work?
The real power of the show lies in both understanding the technology vendors' strategies and adapting how businesses utilize AI.
Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
Q: What skills should marketers aspiring to become tech leaders invest in?
Marketers should focus on system-level thinking, product mindset, and emotional EQ for better customer experience.
Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK
Q: How do you define the term marketing engineer in this new generation of Martech leaders?
Marketing engineers blend the roles of marketer, product manager, and software engineer, focusing on both strategy and execution.
From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What were the biggest operational hurdles in building out this internal autonomous CRM team?
We try to break down any internal hurdles as much as possible, focusing on drive and innovation.
From Fashion to AI: Fabletics' Marketing Edge with Adrian Rohr, VP of Marketing CRM
Q: What's one AI feature you wish existed?
Creating true one-on-one messaging at scale.

Audience Metrics

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Frequently Asked Questions About Making Sense of Martech

What is Making Sense of Martech about and what kind of topics does it cover?

Exploring the dynamic landscape of marketing technology, this content provides insightful analyses on major shifts, innovations, and challenges faced within the industry. It covers a variety of topics including marketing automation, customer relationship management, email deliverability, artificial intelligence, and personalized marketing strategies. Listeners can expect engaging discussions with industry experts who share their expertise and experiences, unraveling complex concepts and offering actionable insights for marketing professionals. The unique approach to evaluating current trends through the lens of both technological evolution and practical application makes this content particularly valuable for those looking to navigate the i... more

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Which podcasts are similar to Making Sense of Martech?

These podcasts share a similar audience with Making Sense of Martech:

1. The Prof G Pod with Scott Galloway
2. Prof G Markets

How many episodes of Making Sense of Martech are there?

Making Sense of Martech launched 5 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making Sense of Martech?

Recent guests on Making Sense of Martech include:

1. Neha Dadbhawala
2. Lauren Meyer
3. Carla Vance
4. James Fang
5. Josh Payne
6. Eric Miao
7. Jessica Vogol
8. Sam Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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