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Artwork for Lookers into Bookers, The Tourism Marketing Podcast

Lookers into Bookers, The Tourism Marketing Podcast

Tourism Marketing Agency/Tourpreneur
Community Building
Travel Industry
Tour Operation
Self-Guided Tours
Content Marketing
Tour Business Revenue Diversification
Solo Female Travel
Search Engine Optimization
Branding
Customer Experience
Social Media Engagement
Data-Driven Marketing
Lookers Into Bookers
Consumer Confidence
Inflation
Accommodations
Travel Videos
Business Travel
Authenticity In Marketing
US Elections

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throu... more

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
BusinessMarketingHow ToEducation

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Artwork for Lookers into Bookers, The Tourism Marketing Podcast

Latest Episodes

In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention.

One powerful way to elevate a brand and position yourself as an authori... more

In the tourism industry, where competition is fierce and travellers are spoilt for choice, your logo isn’t just a design — it’s the face of your business. It’s often the first thing potential customers notice and the lasting impression they’ll take a... more

Creating content can feel overwhelming when running a tour business. There are social media posts to plan, blog articles to write, emails to send — all while managing bookings, customers, and day-to-day operations.

And sometimes, the hardest part is... more

In today’s business landscape, companies are investing more than ever in corporate experiences — from incentive travel and retreats to team-building activities and executive getaways.

For tour operators, this growing demand represents a significant ... more

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Host

Chris Torres
Co-host and author who discusses marketing techniques and strategies for tour operators, focusing on actionable advice drawn from extensive industry experience.

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Talking Points

Recent interactions between the hosts and their guests.

Addressing the AI Myths
Q: What happens to that human touch? Are we going to lose that personal connection that makes our tours so special?
AI can handle all those little things, the repetitive tasks, the logistics, the data crunching. It frees you up to actually be present with your travelers, to share your passion, your knowledge, your stories.
The Real Cost of Managing Your Own Marketing
Q: What are some indicators that it might be time to get some expert help?
Some signs to consider bringing in expert help include rapid growth, the need for specialized skills, and not seeing the desired results from current marketing efforts.

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Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Listeners can expect to hear valuable insights and strategies geared towards marketing in the tourism industry. The content frequently focuses on practical marketing techniques that tour operators can leverage to boost their visibility and customer engagement. Episodes cover various topics, such as optimizing online presence, utilizing social media effectively, email marketing, and enhancing customer experiences through personalization and local partnerships. The hosts aim to equip small and medium-sized tourism businesses with the tools they need to compete with larger entities, making the insights shared particularly relevant for professionals eager to stand out in a crowded market. This podcast also highlights the latest trends and innov... more

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1. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

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this podcast launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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