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Artwork for Local SEO

Local SEO - The Expert’s Guide

Sterling Sky Inc.
Google
Local SEO
Google Business Profile
Google Maps
Reviews
Youtube
Google AI
Query Fan Out
Press Release
Negative Reviews
Search Engine Optimization
On-Page SEO
Sterling Sky
Fake Reviews
Reddit
Local Services Ads
AI In Local Search
Local Pack
Artificial Intelligence
Title Tags

The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testin... more

PublishesMonthlyEpisodes32Founded2 years ago
Number of ListenersCategories
MarketingBusinessEducation

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Artwork for Local SEO

Latest Episodes

Local SEO Audit www.sterlingsky.ca/local-seo/

Local SEO is changing fast. As AI reshapes search and Google's algorithms continue to evolve, many of the tactics agencies relied on just a few years ago aren't delivering the same results. The a... more

YouTube

Local SEO Audit www.sterlingsky.ca/contact/

Is SEO broken, or just widely misunderstood?

In this deep dive, Joy Hawkins is joined by SEO veteran David Quaid to tackle the most heated debates in the industry today. From the reality of "scale... more

YouTube

www.sterlingsky.ca/can-reddit-links-impact-google-rankings/

There’s more content than ever… and somehow, less of it actually sticks.

AI can pump out posts in seconds. Feeds are crowded. Attention spans are brutal.

So the real question is: ... more

YouTube

👉 www.sterlingsky.ca/local-seo/

Fake reviews that won’t get removed. Listings suspended without warning. No clear answers from Google.

In Part 2 of this exclusive episode, ex-Googlers explain what actually triggers suspensions, what qualif... more

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Recent Guests

Holly Starks
SEO expert who transitioned from Black Hat to white-hat practices
Independent/Starks Command (tool creator)
Episode: What Holly Starks Changed After Leaving Black Hat SEO
David Quaid
SEO expert and founder of Primary Position
Primary Position
Episode: SEO’s Biggest Debates Right Now (with David Quaid)
Ross Simmonds
SEO and content strategist discussed in-depth throughout episode
Ross Simmonds
Episode: AI Is Killing Content The Only Way to Win (Ross Simmonds)
Brad Weatherall
GBP expert and agency principal, gbpexperts.com
GBP Experts (agency)
Episode: Why Your Google Reviews Disappear (Ex-Googlers Explain)
Joel Headley
Google Business Profile expert and consultant
Headley
Episode: Why Your Google Reviews Disappear (Ex-Googlers Explain)
Brad Wetherall
Former Google employee who worked on GBP-related teams
Google (former)
Episode: Ex-Googlers Reveal 3 Google Business Profile Secrets | Brad Wetherall & Joel Headley
James Dooley
SEO expert who has built over a thousand websites and ranks them on Google
Independent SEO consultant / agency founder
Episode: 2026 SEO Secrets That Ranked 1,000+ Sites (James Dooley)
Claudia Tamina
CEO of Reputation Arm, product expert in local SEO and review strategies
Reputation Arm
Episode: The 2026 Google Business Profile Review Trends You Can’t Ignore | Claudia Tomina
Lily Ray
VP of SEO Strategy and Research at AMSEV
AMSEV (Agency)
Episode: Is SEO Screwed? Lily Ray on Google’s CRACKDOWN For 2026

Host

Joy Hawkins
Host of Local SEO - The Expert's Guide and local SEO expert with leadership at Sterling Sky

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Spain/Business/Marketing
Apple Podcasts
#236
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Holly Starks Changed After Leaving Black Hat SEO
Q: How should an agency approach disavowing links?
Disavowing can help some sites, but it's not a universal fix—it's used selectively and best when guided by data. A two-to-three week window is typical to see effects, and decisions should be careful to avoid harming legitimate links.
What Holly Starks Changed After Leaving Black Hat SEO
Q: What tactics are currently working well for local businesses?
Quora optimization and Page Optimizer Pro-style entity-focused on-page work are delivering the best results, along with systematic pruning and proper content alignment to match top-10 competitors. Emphasis is on factual, well-structured content, FAQs, and clear services information.
What Holly Starks Changed After Leaving Black Hat SEO
Q: What's changing most in the last year that people should know about local SEO and AI?
AI and new tools are reshaping how rankings are achieved, with users relying on AI-guided insights and generative outputs. Agencies should focus on understanding FANL queries, entity density, and how to present content in a way that signals relevance to both Google and AI systems, rather than chasing quick, risky Black Hat wins.
SEO’s Biggest Debates Right Now (with David Quaid)
Q: How do you diagnose traffic drops in a scalable SEO setup?
Break down whether drops are page-specific or site-wide, check authority and backlinks, compare period-over-period data, and avoid knee-jerk changes by focusing on root causes and strategic adjustments.
SEO’s Biggest Debates Right Now (with David Quaid)
Q: What is your process for identifying what topics to write about and how you decide between new pages vs. updating existing ones?
David emphasizes starting from search console data, focusing on position 17 and higher to identify opportunities, enriching existing pages, and only creating new pages when a topic truly requires it to avoid cannibalization and wasted effort.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local SEO

What is Local SEO about and what kind of topics does it cover?

The show focuses on local SEO, Google Business Profile intricacies, and reputation management, frequently exploring how evolving search algorithms, reviews, and AI impact visibility for small businesses and agencies. Across episodes, listeners encounter practical tactics for improving local rankings, converting leads from maps and local packs, and managing client reputations, with deep dives from GBP specialists, SEO strategists, and agency founders. A recurring strength is translating complex policies and platform updates into actionable steps, often backed by real-world tests, case studies, and multi-channel strategies (including YouTube, social media, and content marketing). A standout aspect is the willingness to challenge conventional ... more

Where can I find podcast stats for Local SEO?

Rephonic provides a wide range of podcast stats for Local SEO. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local SEO and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local SEO get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Local SEO, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Local SEO?

Rephonic provides comprehensive predictive audience data for Local SEO, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Local SEO have?

To see how many followers or subscribers Local SEO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local SEO?

These podcasts share a similar audience with Local SEO:

1. The Whitespark Local Update
2. The Near Memo
3. Local SEO in 10
4. The Game with Alex Hormozi
5. The Startup Ideas Podcast

How many episodes of Local SEO are there?

Local SEO launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local SEO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local SEO?

Rephonic pulls ratings and reviews for Local SEO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Local SEO?

Rephonic provides full transcripts for episodes of Local SEO. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Local SEO?

Recent guests on Local SEO include:

1. Holly Starks
2. David Quaid
3. Ross Simmonds
4. Brad Weatherall
5. Joel Headley
6. Brad Wetherall
7. James Dooley
8. Claudia Tamina

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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