Rephonic
Artwork for Local SEO

Local SEO - The Expert’s Guide

Sterling Sky Inc.
Google
Local SEO
Reviews
Youtube
Google Business Profile
Search Engine Optimization
Negative Reviews
Press Release
Google AI
Query Fan Out
Local Services Ads
CTR Manipulation
Private Blog Network (PBN)
Title Tags
Navigation Menu
Open 24-7 Availability
Tommy Mello
Google Maps
Local Pack
Artificial Intelligence

The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO. In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testin... more

PublishesMonthlyEpisodes32Founded2 years ago
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Artwork for Local SEO

Latest Episodes

www.sterlingsky.ca/local-seo/

In Part 1 of this exclusive Episode, I sit down with former Google employees Joel Headley and Brad Wetherall to uncover what really happens behind the scenes of Google Business Profiles, and what business owners... more

YouTube

In this episode, we sit down with SEO legend James Dooley, who has built and ranked over 1,000 domains and generated more than 2 million enquiries online. If you’re wondering how to rank a website on Google in 2026, this is the conversation you need ... more

YouTube

Ever had a customer swear they left a 5-star review, but it never appears or vanishes without a trace? With sophisticated artificial intelligence and advanced pattern recognition capabilities, algorithms are getting better at identifying unusual acti... more

YouTube

Google's increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these changes, often without understanding... more

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Recent Guests

James Dooley
SEO expert who has built over a thousand websites and ranks them on Google
Independent SEO consultant / agency founder
Episode: 2026 SEO Secrets That Ranked 1,000+ Sites (James Dooley)
Claudia Tamina
CEO of Reputation Arm, product expert in local SEO and review strategies
Reputation Arm
Episode: The 2026 Google Business Profile Review Trends You Can’t Ignore | Claudia Tomina
Lily Ray
VP of SEO Strategy and Research at AMSEV
AMSEV (Agency)
Episode: Is SEO Screwed? Lily Ray on Google’s CRACKDOWN For 2026
Ben Fischer
GBP suspension expert, head of GBP reinstatement work
Steady Demand
Episode: Google Business Profile Violations Google ACTUALLY Punishes
Mike King
CEO and Founder at iPoRank
iPoRank
Episode: Ranking in Google’s AI Results in 2026 with Mike King
Darren Shaw
Founder of Whitespark, local SEO expert
Whitespark
Episode: Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
Luke Durand
Founder of Ranking Academy, long-time local SEO practitioner
Ranking Academy
Episode: Surviving Local SEO in 2026: 3 Major Threats You Must Prepare For
Tommy Mello
Founder of A1 Garage Door
A1 Garage Door
Episode: 7 Ways to Turn 1-Star Google Reviews Into More Sales
Mike Blumenthal
Reputation management expert
Independent industry expert
Episode: 7 Ways to Turn 1-Star Google Reviews Into More Sales

Host

Joy Hawkins
Host of the show, guiding conversations on local SEO, testing, and actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Local Businesses Can Rank on Google With YouTube
Q: What's the deal with shorts versus long-form content for local businesses?
Master vertical shorts first to build reps and comfort, but also invest in long-form content when you can deliver value; both formats can work, depending on audience intent and the topic.
How Local Businesses Can Rank on Google With YouTube
Q: How do you pick topics that will perform well for a local service business?
Research in YouTube search to identify popular local topics, analyze competitors, and build a blueprint from the top 100 most viewed videos in your niche and city; adapt those formats with your unique angle.
How Local Businesses Can Rank on Google With YouTube
Q: Where do you start when you're a small business just beginning with video equipment and software?
Start simple with a tripod, a smartphone, a basic wireless mic, and good lighting; prioritize clear audio and stable footage before investing in more gear.
Google Business Profile Violations Google ACTUALLY Punishes
Q: What actually changes when Google rolls out review blocks and does it help stop fake reviews?
Data suggests that while review blocks can reduce obvious fake reviews, the leading indicator of losses now is review frequency and suspicious engagement patterns, which Google analyzes to remove reviews; the Badge of Shame was intended as a deterrent but is relatively light, and overall, fake reviews are still a risk.
The Future of SEO: What Google Won’t Tell You (But We Will)
Q: What are some of the old SEO tactics you used to rely on that you don't use anymore?
The guest explains that tactics like aggressive link-building and chasing rankings with mass post production no longer work; instead, success now hinges on long-term brand building, audience development, and focusing on content that serves searchers with quality and relevance, while being mindful of Google's current signals and AI-driven shifts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local SEO

What is Local SEO about and what kind of topics does it cover?

Cocusing on practical local SEO strategies, this show features in-depth conversations with seasoned practitioners, agency leaders, and technology-minded experts. Episodes frequently center on Google's updates, AI-driven signals, reputation management, GBP suspensions, and multi-channel tactics for winning local visibility. A standout pattern is rigorous testing and real-world case studies that translate into actionable tactics for service-area businesses, multi-location brands, and local service providers. The host curates guests with deep hands-on experience in ranking, reviews, and local search architecture, making it a valuable resource for marketers, agency owners, and operators aiming to drive leads and conversions through local search... more

Where can I find podcast stats for Local SEO?

Rephonic provides a wide range of podcast stats for Local SEO. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local SEO and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local SEO get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Local SEO, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Local SEO?

Rephonic provides comprehensive predictive audience data for Local SEO, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Local SEO have?

To see how many followers or subscribers Local SEO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local SEO?

These podcasts share a similar audience with Local SEO:

1. The Whitespark Local Update
2. Local SEO in 10
3. The Home Service Expert Podcast
4. The Game with Alex Hormozi
5. The Martell Method w/ Dan Martell

How many episodes of Local SEO are there?

Local SEO launched 2 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local SEO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local SEO?

Rephonic pulls ratings and reviews for Local SEO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Local SEO?

Rephonic provides full transcripts for episodes of Local SEO. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Local SEO?

Recent guests on Local SEO include:

1. James Dooley
2. Claudia Tamina
3. Lily Ray
4. Ben Fischer
5. Mike King
6. Darren Shaw
7. Luke Durand
8. Tommy Mello

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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