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Artwork for Built for the Edge

Built for the Edge

Kehla G
Human Design
Gene Keys
Entrepreneurship
Personal Development
Business Strategy
Mindset Transformation
Leadership
Coaching
Mindset Coaching
Numerology
Coaching Industry
Women Empowerment
Self-Empowerment
Mindset
Self-Validation
Astrology
Chatgpt
Marketing
Personal Growth
Burnout

Built for the Edge is a podcast about one thing: why businesses that look successful on the surface still feel harder to run than they should — and what it actually takes to change that.

Not more strategy.Not more content.Not more information.

Structure.

Hosted by Kehla G., each episode explores the hidden patterns behind stalled growth, founder bottlenecks, inconsistent results, and businesses... more

PublishesTwice weeklyEpisodes545Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Built for the Edge

Latest Episodes

AI isn't just changing how businesses create content—it's completely transforming how entrepreneurs operate behind the scenes.

In this episode, Kehla sits down with business backend architect Jill for a practical conversation about the AI workflows ... more

If you had just 30 days to build a stronger business, where would you start?

Not with another strategy.

Not with another certification.

And not by trying to do more.

In the final episode of A Business That Makes Sense, Kehla G walks through the e... more

What if your business doesn't need another strategy?

What if it needs a stronger structure?

In Part 3 of A Business That Makes Sense, Kehla G explores why so many entrepreneurs stay stuck—not because they lack ambition or discipline, but because th... more

Revenue isn't random.

It's reporting.

If you've ever wondered why one month feels effortless and the next leaves you questioning everything, this episode is for you.

In Part 2 of A Business That Makes Sense, Business Performance Coach Kehla G expl... more

Key Facts

Accepts Guests
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Podcast Host
Number of Listeners
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Recent Guests

Rosalind Price
Founder and CEO of R. Richard Price Consulting; creator of Mind the Transitions framework
R. Richard Price Consulting
Episode: E #539: Grief Isn't Just About Death: The Hidden Side of Life's Biggest Transitions with Rosalind Price
Hailey Rowe
Marketing and sales strategist for coaches and wellness professionals
Rowe (self-employed)
Episode: E #536: From Visibility to Sales: What Most Coaches Get Wrong About Marketing with Hailey Rowe
Jana Osofsky
Content strategist specializing in evergreen blog content
Jana Omedia (as referenced in the episode)
Episode: E #533: The Capsule Blog Strategy: How to Create Less Content and Get More Clients with Jana Osofsky
Michaela Gaffen Stone
Global nomad, cycle breaker, and professional life untangler; board certified behavior analyst
Independent practitioner / coaching
Episode: E #529: Why Women Abandon Themselves to Belong with Michaela Gaffen Stone
Therese Skelly
Intuitive business mentor and former psychotherapist
theresekelly.com
Episode: E #528: How to Run a Business When Life Falls Apart with Therese Skelly
Maiko Sakai
Quiz strategist and founder of Airtight Concepts Inc.
Airtight Concepts Inc
Episode: E #526: Quizzes Aren’t Lead Magnets—They’re Buyer Filters with Maiko Sakai
Tanya Smith
Video strategist and business coach
Get Noticed with Video LLC; Stream Like a Boss TV
Episode: E #524: Why You’re Still Not Showing Up on Video (And What It Actually Takes) with Tanya Smith
Kevin Lewis
International evidential medium, psychic, spiritual teacher, healer, Reiki master teacher and retreat creator
Self-employed / spiritual practice
Episode: E #523: Intuition, Psychic Ability, or Mediumship? How to Tell What You’re Actually Experiencing with Kevin Lewis
Janell Karst
Founder/coach helping high-capacity women choose what matters and follow through
Self-employed coach (Badass Planner, Bold Program)
Episode: E #522: Live Coaching: How to Find the Structural Gap Killing Your Momentum with Janell Karst

Host

Kehla G
Host of Built for the Edge, business architect focusing on structural fixes for growth-stalling businesses.

Reviews

4.9 out of 5 stars from 200 ratings
  • Time well spent!

    Podchaser
    5
    Kris Ward
    2 months ago
  • A gem of a show

    Fun to listen to and so useful. And a joy to be a guest on!

    Apple Podcasts
    5
    Jana O. in FL
    United States2 months ago
  • What a fantastic podcast host

    It was absolutely delightful being a guest on Kehla’s podcast.

    She asks fantastic questions, is a wonderful listener, and the conversation flows very smoothly.

    I really enjoyed my time as a guest expert on her show.

    Apple Podcasts
    5
    Great content!
    United States3 months ago
  • The Podcast Every Founder Needs in Their Ears

    Kehla is such a gifted host! She asks thoughtful, intentional questions that go beyond the surface and creates space for real, meaningful conversation. You can tell how much she cares about the people she brings on and the impact each episode makes.

    I had the best time guesting on her podcast recently. We unpacked the invisible inefficiencies that quietly drain your time and energy every week, why scattered notes and disconnected tools create chaos behind the scenes, and how simple systems can ... more

    Apple Podcasts
    5
    DianaL101
    United States4 months ago
  • Such a great show

    Was a guest on Kehla’s show and the experience was great. She is an amazing host and knows how to keep the conversation flowing and interesting. I love how authentic she is and trust me, she knows business, human design and Gene keys. A must listen for any entrepreneur who has a spiritual edge!

    Apple Podcasts
    5
    Jillori0129!
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds content empowering and life/work-altering when applied.
Guests note the show offers deep, real talk and practical HD/Gene Keys insights.
Listeners praise thoughtful, actionable conversations and authentic hosting.

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Talking Points

Recent interactions between the hosts and their guests.

E #536: From Visibility to Sales: What Most Coaches Get Wrong About Marketing with Hailey Rowe
Q: What practical tactics would you recommend for someone trying to move from visibility to actual client bookings?
Develop a free lead magnet to capture emails, nurture with varied emails (not just newsletters), use experiments like A/B tests on subject lines, and apply a structured funnel that transitions from engagement to an offer with clear calls to action.
E #536: From Visibility to Sales: What Most Coaches Get Wrong About Marketing with Hailey Rowe
Q: How can coaches leverage AI without losing the human connection?
Use AI to streamline content and organize materials, but keep the voice and client language authentic by feeding AI real client inputs; create experiences such as live calls and personalized interactions that sit on top of AI-generated materials to preserve human connection.
E #536: From Visibility to Sales: What Most Coaches Get Wrong About Marketing with Hailey Rowe
Q: What are the timeless principles of marketing and sales that still apply today?
Trust-building, consistent touchpoints, clear pathways through a sales process, and channels that drive attention and conversion—while acknowledging that audiences are more distracted and require more creative, human, and authentic engagement.
E #533: The Capsule Blog Strategy: How to Create Less Content and Get More Clients with Jana Osofsky
Q: How do you integrate AI without losing voice or quality, and when is AI appropriate in the writing process?
AI is used for brainstorming and drafting within a guided process, not for topic selection or end-to-end writing. Writers start with outlines based on their pillars, then use AI to draft while preserving their own insights and voice, ensuring the final content remains high-converting and authentic.
E #533: The Capsule Blog Strategy: How to Create Less Content and Get More Clients with Jana Osofsky
Q: What is the Capsule Blog Library and how does it serve busy coaches and service providers?
The Capsule Blog Library is a focused set of 12–20 core pieces designed to cover the audience's key needs, which are then repurposed across formats to drive sales. The approach prioritizes relevance, conversion, and consistent messaging over constant new content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Built for the Edge

What is Built for the Edge about and what kind of topics does it cover?

This show focuses on diagnosing why high-potential businesses stall, with a emphasis on structure over more content or strategy. Conversations center on how to fix underlying business architecture, using Human Design and Gene Keys as diagnostic lenses, and leveraging AI as a practical aid. Episodes often feature founders sharing real-world journeys of building, testing, and aligning offers, messaging, and systems to sustain momentum. A standout angle is the concrete, actionable approach to turning fragile growth into durable, compounding progress, especially for mindful entrepreneurs and women leaders who want to scale with integrity and clarity.

Where can I find podcast stats for Built for the Edge?

Rephonic provides a wide range of podcast stats for Built for the Edge. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Built for the Edge and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Built for the Edge get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Built for the Edge, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Built for the Edge?

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How many subscribers and views does Built for the Edge have?

To see how many followers or subscribers Built for the Edge has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Built for the Edge?

These podcasts share a similar audience with Built for the Edge:

1. EXPANDED Podcast by To Be Magnetic™
2. Huberman Lab
3. The Astrology Lounge
4. Intuitive Astrology with Molly McCord
5. Impact the World with Lee Harris

How many episodes of Built for the Edge are there?

Built for the Edge launched 7 years ago and published 545 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Built for the Edge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Built for the Edge?

Rephonic pulls ratings and reviews for Built for the Edge from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Built for the Edge?

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What guests have appeared on Built for the Edge?

Recent guests on Built for the Edge include:

1. Rosalind Price
2. Hailey Rowe
3. Jana Osofsky
4. Michaela Gaffen Stone
5. Therese Skelly
6. Maiko Sakai
7. Tanya Smith
8. Kevin Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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