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Artwork for Let's Bring It In: Discussions with In-House Creative Leaders

Let's Bring It In: Discussions with In-House Creative Leaders

Greg Christensen
Artificial Intelligence
National Women's Soccer League
Dude Wipes
Tony's Chocolonely
Molson Coors
Seattle Kraken
Branding In Sports
Volt Studios
Starbucks
Major League Baseball
NFL
Liberty Mutual
Blue Mercury
Cocoa Industry
Sky Zone
Entrepreneurship
Miller Lite
Openai
Linkedin
In-House Agency

Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com

PublishesWeeklyEpisodes45Founded2 years ago
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MarketingBusiness

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Artwork for Let's Bring It In: Discussions with In-House Creative Leaders

Latest Episodes

Vida Cornelious, Senior Vice President of Creative and Strategy at The New York Times, joins Greg Christensen to talk about leading T Brand Studio, building a multidisciplinary creative team, and creating work that connects brands to culture.

Vida s... more

Luis Marques has worked at some of the most creatively ambitious places in advertising, from Hyper Island to Crispin Porter + Bogusky, BBDO, and Starbucks.

But one of the biggest creative lessons of his career came from a simple banner ad.

At realt... more

What does the future of a creative career actually look like?

In this special panel episode of Let’s Bring It In, Greg Christensen sits down with two former guests: Jim Bosiljevac, former Executive Creative Director at Yahoo and now professor at Tex... more

Cameron Day is a writer, creative director, author, mentor, and self-described AI Anarchist. He grew up around Chiat/Day, built a career across major brands and small agencies, and has never stopped caring about the work.

In this episode, we talk ab... more

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Recent Guests

Luis Marques
Creative director with in-house leadership at realtor.com and Starbucks
Starbucks, realtor.com
Episode: Starbucks Creative Director Luis Marques on Why Clever Ideas Aren’t Enough
Jim Bosiljevac
Former ECD at Yahoo, professor at University of Texas Creative
Yahoo (formerly) / UT Austin Texas Creative
Episode: Is the Creative Career Path Broken? Jim Bosiljevac and Will Chau on What Comes Next
Will Chau
Executive Creative Director at Whole Foods
Whole Foods Market
Episode: Is the Creative Career Path Broken? Jim Bosiljevac and Will Chau on What Comes Next
Cameron Day
Creative director, industry veteran, and author of Chaos
Independent/Chaios author
Episode: Cameron Day on AI, Advertising, and Building an Evil Creative Twin
Aaron Wiggan
Vice President of Brand Creative at the Seattle Kraken
Seattle Kraken
Episode: Aaron Wiggan (Seattle Kraken): Building an NHL Brand from Scratch
Erin Eby
Executive Creative Director, PlatinumBlack
PlatinumBlack
Episode: Erin Eby (PlatinumBlack): Creative Leadership in the Age of AI and Complexity
Erin Lewis
Vice President of Marketing and Brand Engagement, Oklahoma City Thunder
Oklahoma City Thunder
Episode: Erin Lewis & Brandon Ankney (Oklahoma City Thunder): Building a Championship Brand
Brandon Ankney
Director of Brand Identity and Creative, Thunder
Oklahoma City Thunder
Episode: Erin Lewis & Brandon Ankney (Oklahoma City Thunder): Building a Championship Brand
Kevin Frank
Creative leader; former Executive Creative Director at LinkedIn; former Creative Director at Apple
LinkedIn, Apple; Author of Raising Creative Teams
Episode: Kevin Frank (LinkedIn): Raising Creative Teams and Building an In-House Agency of the Year

Host

Greg Christensen
Host of the show guiding conversations with in-house creative leaders

Reviews

4.9 out of 5 stars from 28 ratings
  • Jim

    This podcast has soared to the top of my favorites! Great interviewer chatting with interesting people!

    Apple Podcasts
    3
    Jimmieddd
    United Statesa year ago
  • Love it!

    Loving this podcast and enjoying a different perspective of client/in-house marketing!

    Apple Podcasts
    5
    krizzlecreates
    United States2 years ago
  • Fresh perspective

    Love Greg’s format, very personal interview style, and unique perspectives. Highly recommend the show!

    Apple Podcasts
    5
    Johnstarky
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's personal interview style and the depth of guest backgrounds.
The format offers fresh, client-side perspectives on in-house marketing and creativity.
Episodes showcase practical, actionable takeaways for building internal creative capabilities.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#119
Finland/Business/Marketing
Apple Podcasts
#140
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Bill Girouard (Liberty Mutual / Copper Giants): Building a Modern In-House Creative Agency Inside a Global Brand
Q: What does the evolution of Copper Giants look like from the inside, and how is it different from a traditional agency?
Copper Giants has grown from a traditional in-house group to a full-on agency-like operation that can pitch external clients while prioritizing Liberty Mutual, supported by a close proximity to senior brand leaders and a culture of collaboration with external partners.
Jamie Reilly (Atlassian / Formerly Vans): Building Creative Culture from Apple to Vans to Atlassian
Q: Was there trepidation about the move to in-house?
Yes, but he viewed going in-house as a natural evolution given the industry shift toward in-house capabilities and the opportunity to influence at the executive level.
Jamie Reilly (Atlassian / Formerly Vans): Building Creative Culture from Apple to Vans to Atlassian
Q: What were some learnings from going in-house at Vans?
He highlights the shift from shaping product launches with a long lead time to working on agile, cross-functional briefs like launching the first iPhone, and the need to think holistically about brand, product, and store experiences.
Jamie Reilly (Atlassian / Formerly Vans): Building Creative Culture from Apple to Vans to Atlassian
Q: How did that connection with Jason Sperling come about?
Jamie explains they became friends and started collaborating at Shia Day, which led to future work together and eventually Jason featuring Jamie in Creative Directions.
Adam Koppel (OpenAI): From Wieden to OpenAI and the Future of Creative Careers in the Age of AI
Q: Does success get measured differently in-house vs agencies, especially in tech brands?
He notes that in-house work values longevity, stability, and disciplined risk-taking, whereas agency success often hinges on standout campaigns and awards; in-house tends to favor patient, sustainable impact over flashy, high-risk bets.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on in-house creative leadership, exploring how brand teams structure, scale, and measure creative impact from inside the organization. Episodes frequently cover building cohesive in-house functions, balancing creativity with business results, and working with external partners when needed. AI has emerged as a recurring topic, transforming workflows, collaboration, and leadership approaches without replacing human judgment. Notable angles include creating scalable internal systems (like “Creative Gyms” or agency-like in-house teams), maintaining mission-driven or brand-centric storytelling, and navigating the tension between in-house and external agencies. The host guides candid conversations with senior in-house creatives a... more

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These podcasts share a similar audience with this podcast:

1. The Daily

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this podcast launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Luis Marques
2. Jim Bosiljevac
3. Will Chau
4. Cameron Day
5. Aaron Wiggan
6. Erin Eby
7. Erin Lewis
8. Brandon Ankney

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