L'enciclopedia del Marketing targata Marketing Espresso.
Publishes | Daily | Episodes | 23 | Founded | 3 years ago |
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Language | Italian | Categories | BusinessMarketing |
La prima Gen in ordine temporale è quella composta dai Baby Boomers. Sono i più anziani e i più segnati dalla storia: che caratteristiche hanno?
È una Gen talmente "oscura" che viene chiamata anche "Generazione Invisibile", perché?
Anche noti come Gen Y, i Millennials hanno delle caratteristiche ben precise e condividono un'esperienza con la Gen Z. Scopriamoli insieme!
Segnata dall'attacco alle Torri Gemelle, è sicuramente una delle Gen più interessanti. Un gruppo ricco di sorprese! Chi sono? Lo vediamo da vicino.
Influenzati da due grandi accadimenti del 2010, la Gen Alfa è l'ultima generazione in termini temporali. Sono molto piccoli ma già molto connessi. Che cosa li caratterizza?
La classificazione dei target tramite la Curva di Adozione dell'Innovazione di Rogers parte proprio con gli Innovators: sempre un passo avanti.
Sono fon-da-men-ta-li per le aziende ed è per questo che se ne sente spesso parlare. Come vivono l'innovazione? Come acquistano?
Anche detta Maggioranza Iniziale, è un target molto importante per le aziende, ma in maniera satellitare: cosa significa?
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Apple Podcasts | #248 | Italy/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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Less is More by Marketing Espresso launched 3 years ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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