Les voix du e-commerce
Paris Retail WeekBienvenue sur "Les Voix du e-commerce", le podcast pour accélérer sa stratégie e-commerce. Le temps de ces podcasts nous disséquerons les stratégies des plus belles marques, traditionnelles, digital native ou pure player, pour répondre aux défis du e-commerce.
| Publishes | Twice monthly | Episodes | 48 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | BusinessMarketing | ||
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Latest Episodes
“Il y a des grandes tendances qui sont en train de se dessiner. L'une des premières, c'est la livraison hors domicile qui est en train d'augmenter. Des déploiements importants, notamment des conseillers automatiques. Je parle du marché français en pa... more
“Une excellence parfaite, c'est d'être livré quand on veut, où on veut et que la promesse soit respectée. Et ça c'est facile à dire, mais c'est moins facile à exécuter. On a beaucoup parlé de l’express, il y a eu l'essor du Quick commerce, etc. Est-c... more
“C'est très important de se dire : “Comment je peux mener une action en partenariat avec le client pour que ce client s'en saisisse et fasse changer toute une filière ?” Des exemples il y en a beaucoup : les produits ultras locaux, les sujets de nutr... more
“Pour continuer à attirer des clients, les enseignes doivent proposer une expérience qualitative et durable avec un ROI suffisant pour leur permettre de réinvestir régulièrement. Pour cela, il n'y a pas vraiment de formule magique mais il faut des éq... more
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Apple Podcasts | #80 | France/Business/Marketing |
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| Gender Skew | Location | Interests | |||
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Les voix du e-commerce launched 6 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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