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Le nuove parole del marketing

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La società è attraversata da profondi cambiamenti, la rivoluzione tecnologica ha modificato i paradigmi dell’agire quotidiano di aziende e cittadini-consumatori. Viviamo in una “datasfera” dove tutti produciamo dati. “Le Nuove parole del marketing” è un podcast di interviste a managers, accademici ed esperti, che si pone l’obiettivo di fornire una mappa, soprattutto ai giovani, per surfare in ques... more

PublishesDailyEpisodes11Founded3 years ago
Language
Italian
Categories
MarketingBusiness

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Artwork for Le nuove parole del marketing

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You Only Live Once, parola diventata famosa grazie ad un rap canadese. Uno dei temi principali della rivoluzione in corso che affonda le sue radici nella antichità e che oggi è diventato il simbolo di una trasformazione dei valori che i giovani stann... more

L’experience Marketing mira a creare esperienze memorabili per i consumatori, valorizzando l'esperienza di acquisto e di consumo di un prodotto o servizio e trasmettendo un reale valore aggiunto percepito come tale. Per creare una buona Customer Expe... more

Etica è un termine che va di moda. Ma perché importante? E perché è importante per il Marketing e il Business? Ne parla Don Andrea Ciucci segretario della Pontifica Accademia per la Vita. L’Etica è Il modo con cui possiamo stare al mondo da umani, do... more

La figura del venditore ha subito una costante evoluzione, da gran lavoratore, a lupo solitario, a problem solver e oggi a venditore challenger. Aurelio Gisco, Ceo Emea di una multinazionale del settore dentale e professore universitario, racconta il... more

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Le nuove parole del marketing launched 3 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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