Le café du market' ☕ ton podcast marketing B2B
Le café du market'Entre et installe-toi, bienvenue au Café du market' !Je suis Axel Kaletka, freelance en marketing B2B.Ici, on analyse les pratiques de base comme les dernières tendances marketing, en compagnie des meilleurs experts du sujet.Le but : des épisodes de courts et concrets pour te donner rapidement les clés et que tu puisses reproduire chez toi ce qui marche le mieux pour les autres 🚀Enfin, si tu trou... more
| Publishes | Weekly | Episodes | 179 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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Latest Episodes
Mesurer le marketing, c’est à la fois passionnant, central et un supplice.
Et pourtant, c’est le cœur de la crédibilité d’une équipe marketing.
Sans chiffres clairs :
👉 Difficile d’arbitrer les bons budgets
👉 Difficile de convaincre en comex
�... more
Ton budget est limité. Ton temps aussi.
Et pourtant, on te demande d'en faire toujours plus.
Bienvenue dans le quotidien des marketeurs en 2025.
Plus de résultats et moins de moyens = plus d’outils.
La stack marketing, c’est souvent un poste de d... more
Le poste de CMO, c’est un ascenseur émotionnel.
Nouveaux objectifs. Nouvelle équipe. Et… zéro mode d’emploi.
Pas étonnant que ce soit l’un des rôles avec le plus de turnover dans le top management.
Et c’est justement pour ça que je reçois Selma C... more
Des dizaines, parfois des centaines de leads dorment dans vos bases mails.
Ils ont téléchargé un contenu, assisté à un webinar, rempli un formulaire…
Mais comme ils ne sont “pas mûrs”, pas prêts à acheter tout de suite, on n'en fait rien.
Résultat... more
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Reviews
- Bravo !
Contenu pro, de qualité et telement agréable !
Apple Podcasts5marc-aurele MFrance3 months ago - Un excellent podcast marketing
Des épisodes bien menés, des thématiques marketing concrètes et des invités au top qui parlent de leur expérience sur le terrain : je recommande :)
Apple Podcasts5LaurieGiacFrance9 months ago - Un podcast référence pour tous les CMO
J aurais adoré écouter ce podcast pour faire ma veille quand j étais CMO en start up.
Axel est ultra précis dans ses analyses et sait poser les bonnes questions.
Céline - J’peux pas j’ai podcast
Apple Podcasts5une autre CelineFrance2 years ago - Dense et efficace
Bravo Axel pour ce podcast marketing B2B inspirant avec des invités au top. J’aime la musique, l’ambiance et surtout les conversations dynamiques et approfondies entre Axel et ses invités. Bravo Axel !
Apple Podcasts5Mony ChhimFrance2 years ago - Un de mes podcasts préférés
Un de mes podcasts préférés. Chaque épisode est enrichissant et ils se complètent tous ! Une vraie valeur ajoutée pour les pro du market !
Apple Podcasts5PierreS7France3 years ago
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Chart Rankings
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Apple Podcasts | #9 | France/Business/Marketing |
Apple Podcasts | #157 | France/Business |
Apple Podcasts | #201 |  Belgium/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A vibrant exploration of the B2B marketing landscape, this podcast focuses on practical insights and strategies for professionals looking to enhance their marketing initiatives. Engaging experts across various fields, topics range from foundational concepts like inbound and content marketing to emerging trends in SEO, advertising, and growth hacking. The format is concise, allowing listeners to quickly grasp actionable advice that can be implemented in their own marketing efforts. Moreover, the emphasis on real-world applications and expert experiences makes it an invaluable resource for marketers intent on staying ahead in a competitive environment.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Marketing Square : Les secrets Growth Marketing ⚡️
2. J'peux Pas J'ai Business par TheBBoost
3. Le Podcast de Pauline Laigneau
4. Génération Do It Yourself
5. Bye Bye Procrastination
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Julien Rio
2. Guillaume Lebeau
3. Maxence Vanderswalmen
4. Lia Ianora
5. Jordan Chenevier-Truchet
6. Patrice Barbesier
7. Chris Demarle
8. Coralie Dussart
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.