Le café du market' ☕ ton podcast marketing B2B
Le café du market'Entre et installe-toi, bienvenue au Café du market' !Je suis Axel Kaletka, freelance en marketing B2B.Ici, on analyse les pratiques de base comme les dernières tendances marketing, en compagnie des meilleurs experts du sujet.Le but : des épisodes de courts et concrets pour te donner rapidement les clés et que tu puisses reproduire chez toi ce qui marche le mieux pour les autres 🚀Enfin, si tu trou... more
| Publishes | Weekly | Episodes | 203 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | EntrepreneurshipBusinessMarketing |
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Latest Episodes
Les sales cherchent. Les experts répètent. Le marketing produit. Et le cycle de vente, lui, traîne.
C'est un problème classique dans les équipes B2B : pas un manque de contenu, mais une incapacité à rendre ce contenu exploitable au bon moment.
Les ... more
Un webinar par-ci.
Un post LinkedIn par-là.
Un livre blanc sur une landing.
Et 2-3 ads pour “voir ce que ça donne”.
Vous ne faites pas des campagnes marketing. Vous faites… du patchwork. Certains parlent même de "random acts of marketing".
Le probl... more
Créer un lead magnet interactif sans savoir coder.
Impossible il y a encore quelques mois.
Beaucoup plus simple aujourd’hui grâce à l’IA.
Qui n’a jamais eu cette frustration en tant que marketeur ?
Tu as une idée géniale, mais pas la compétence t... more
Les canaux d’acquisition B2B s’essoufflent.
SEO plus compétitif.
Ads de plus en plus chères.
Prospection qui convertit moins.
Résultat : de plus en plus d’entreprises commencent à tester… l’influence B2B.
Un levier qui a de plus en plus d'attrait ... more
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Reviews
- Bravo !
Contenu pro, de qualité et telement agréable !
Apple Podcasts5marc-aurele MFrance10 months ago - Un excellent podcast marketing
Des épisodes bien menés, des thématiques marketing concrètes et des invités au top qui parlent de leur expérience sur le terrain : je recommande :)
Apple Podcasts5LaurieGiacFrancea year ago - Un podcast référence pour tous les CMO
J aurais adoré écouter ce podcast pour faire ma veille quand j étais CMO en start up.
Axel est ultra précis dans ses analyses et sait poser les bonnes questions.
Céline - J’peux pas j’ai podcast
Apple Podcasts5une autre CelineFrance3 years ago - Dense et efficace
Bravo Axel pour ce podcast marketing B2B inspirant avec des invités au top. J’aime la musique, l’ambiance et surtout les conversations dynamiques et approfondies entre Axel et ses invités. Bravo Axel !
Apple Podcasts5Mony ChhimFrance3 years ago - Un de mes podcasts préférés
Un de mes podcasts préférés. Chaque épisode est enrichissant et ils se complètent tous ! Une vraie valeur ajoutée pour les pro du market !
Apple Podcasts5PierreS7France3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #8 | France/Business/Marketing |
Apple Podcasts | #204 | France/Business |
Apple Podcasts | #243 |  Italy/Business/Marketing |
Apple Podcasts | #47 |  Belgium/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Short, practical episodes focus on B2B marketing, with a café-style vibe that keeps conversations concise and actionable. Topics frequently cover ABM, inbound, content marketing, demand gen, lead generation, SEO/SEA, marketing automation, and channel strategies, often through the lens of real-world experiences from senior marketers and founders. The format emphasizes concrete takeaways you can reproduce quickly, with guests who bring hands-on expertise across growth, demand generation, and product marketing. A notable strength is the ability to translate complex concepts into doable steps, making it attractive for professionals who want clear, immediately applicable ideas and a sense of community around B2B marketing practices.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Marketing Square : Les secrets Growth Marketing ⚡️
2. J'peux Pas J'ai Business par TheBBoost
3. Le Déclic | Podcast par Alec Henry
4. Le Podcast de Pauline Laigneau
5. Génération Do It Yourself
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Julien Rio
2. Guillaume Lebeau
3. Maxence Vanderswalmen
4. Lia Ianora
5. Jordan Chenevier-Truchet
6. Patrice Barbesier
7. Chris Demarle
8. Coralie Dussart
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.