
Entre et installe-toi, bienvenue au Café du market' !Je suis Axel Kaletka, freelance en marketing B2B.Ici, on analyse les pratiques de base comme les dernières tendances marketing, en compagnie des meilleurs experts du sujet.Le but : des épisodes de courts et concrets pour te donner rapidement les clés et que tu puisses reproduire chez toi ce qui marche le mieux pour les autres 🚀Enfin, si tu trou... more
| Publishes | Weekly | Episodes | 185 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingEntrepreneurshipBusiness |

Passer d’un rôle de spécialiste à celui de Head of Marketing, n'est pas forcément une évolution naturelle (ou évidente).
👉 Comment élargir son scope ?
👉 Quelles compétences développer ?
👉 Faut-il changer de boîte ou évoluer en interne ?
👉 Commen... more
“Tu veux vraiment comprendre les sales ? Mets-toi une semaine dans leur job.”
On parle souvent d’alignement Sales & Marketing.
Mais concrètement, qu’est-ce que ça veut dire ? Et surtout… pourquoi c’est si difficile à mettre en place ?
Sur ce sujet... more
"Concurrence", "Prix", "Fonctionnalités"...
Toi aussi tu les as ces raisons (un peu pourries) de perte de deals dans ton CRM ?
On a voulu faire simple pour que les commerciaux remplissent le champ. La vérité, c'est qu'elles sont tellement basiques ... more
La marque, c’est le sujet qui met tout le monde d’accord… jusqu’à ce qu’on parle budget !
👉 "Combien ça rapporte ?"
👉 "Est-ce qu’on peut mesurer ça ?"
👉 "On ne ferait pas d’abord un peu d’ads ?"
Le sujet revient chaque année. Et souvent, il es... more
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Contenu pro, de qualité et telement agréable !
Des épisodes bien menés, des thématiques marketing concrètes et des invités au top qui parlent de leur expérience sur le terrain : je recommande :)
J aurais adoré écouter ce podcast pour faire ma veille quand j étais CMO en start up.
Axel est ultra précis dans ses analyses et sait poser les bonnes questions.
Céline - J’peux pas j’ai podcast
Bravo Axel pour ce podcast marketing B2B inspirant avec des invités au top. J’aime la musique, l’ambiance et surtout les conversations dynamiques et approfondies entre Axel et ses invités. Bravo Axel !
Un de mes podcasts préférés. Chaque épisode est enrichissant et ils se complètent tous ! Une vraie valeur ajoutée pour les pro du market !
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #216 | |
Apple Podcasts | #231 |
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Listeners, social reach, demographics and more for this podcast.
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A lively podcast focused on B2B marketing strategies, featuring expert insights and practical tips to enhance marketing effectiveness. Listeners will find discussions on a wide range of topics, from foundational practices to the latest marketing trends, delivered in a concise format that is easy to digest and apply. With episodes often highlighting innovative tactics and real-world success stories, it aims to equip professionals with actionable advice that can be implemented in their own businesses.
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These podcasts share a similar audience with this podcast:
1. Marketing Square : Les secrets Growth Marketing ⚡️
2. J'peux Pas J'ai Business par TheBBoost
3. Génération Do It Yourself
4. Le Podcast de Pauline Laigneau
5. InPower par Louise Aubery
this podcast launched 4 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Julien Rio
2. Guillaume Lebeau
3. Maxence Vanderswalmen
4. Lia Ianora
5. Jordan Chenevier-Truchet
6. Patrice Barbesier
7. Chris Demarle
8. Coralie Dussart
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