Lay of the Brand
Merritt GroupWelcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
| Publishes | Monthly | Episodes | 37 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyMarketingBusiness | ||||
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Latest Episodes
Continuing our two-part series, last time we talked about getting started with influencer marketing and how to find the right influencers for your campaign goals. Now we're uncovering how to measure, maximize, and maintain an influencer program that ... more
Influencers are having a huge impact on marketing and PR. But if there’s any discipline that runs on trust, it’s cybersecurity. So, working with influencers could create terrific results, but that’s not guaranteed.
It's a strategy that's so big, we'... more
Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel?
That's ... more
In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to ope... more
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Chart Rankings
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Apple Podcasts | #137 |  Israel/Business/Marketing |
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1. Giggly Squad
How many episodes of Lay of the Brand are there?
Lay of the Brand launched 6 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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