藍海就在你身邊
台灣藍海價值創新研究中心節目單元包括 - 藍海關鍵字：用輕鬆的方式討論藍海策略的核心觀念，理解藍海的本質。 藍海一點訣：從藍海的觀點解析商業故事，看到成功和失敗背後的思維差異。 職涯新藍海：訪問各行各業開創職涯藍海的故事，從中發現職涯發展和轉換的要訣。 人生新氣象：分享開創生命藍海的故事，討論改變，討論為何改變，如何改變。 頻道簡介 - 藍海是大家琅琅上口的一個詞，我們用他來描述一個不同以往且獲得市場認同的嶄新商業模式。藍海是大家嚮往的目標，但我們更要思考的是如何開創藍海。我們想跟大家分享，藍海其實就在我們每個人的身邊。 藍海不是艱澀的商業知識，藍海是思維的轉換；藍海不是遙不可及的繁複理論，藍海是簡單實用的系統化工具流程；藍海不是只有商業上的應用，職涯發展，人生規劃，社會公益，都可以應用藍海思維去突破現況，開創新的價值。我們一起轉動思考的角度，突破經驗的框架，發現身邊的藍海。 主持人介紹 - 我們三個是熱愛... more
| Publishes | Weekly | Episodes | 178 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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能夠跳脫價格競爭追求差異化都是好的開始，不管差異化的動機是要開創新需求或只是要提升競爭力。
在創造差異化的方向上，有三個基本的原則要掌握，一個是要創造有價值的差異化，也就是市場願意付費購買的差異化；再來是要看這個差異化是已知或未知的，理想狀況是創造市場未知但需要的差異化，進而創造出更大的市場規模；第三個就是要看差異化的可模仿性，越不容易被模仿的差異化就可以創造較長久的商業價值。
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這幾年，墾丁的旅遊業者不時傳出負面的新聞。實際上，墾丁的旅遊人次也確實逐年下滑，國人紛紛用一樣的預算轉往日本或其他的旅遊替代型式。
從墾丁旅遊業的案例，可以提醒我們，我們常常只想跟可見的競爭者競爭，卻很少注意到其他會替代我們這個產業的潛在競爭者。而更重要的是我們應該要反過來思考，我如何透過跨足其他產業，跨足其他商業模式，去拓展客群，開發新商機。
相信很多朋友都有到墾丁旅行的經驗，也歡迎大家分享你的墾丁故事和你對墾丁發展的建議。
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許多企業將策略的重心放在打敗競爭者，但我們在很多產業都見到成功打敗競爭者，卻因為商業模式迭代，或是整體產業走向生命週期的末端，導致打敗消費者卻失去消費者、失去市場的結果。
經營企業，絕對要把策略的核心放在消費者身上，而不是隨著競爭者起舞。這一集，我們透過大家生活中親身經歷的案例，包括機車產業、量販產業、手機產業、音樂產業一起來討論這個主題。
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吾生也有涯，而知也無涯。以有涯隨無涯，殆已。這是莊子提醒我們一句很實用關於減法的重要性。
在知識取得越來越多元和快速的現代，在產業迭代越來越快的時代，許多人可能都有類知識焦慮症。但如果要無止盡的追求知識和成就的發展，那只會讓自己陷於疲憊。
回過頭來，我們去找到自己有興趣的領域，悠遊其中，培養自在從容的心境，或許是學習的前提，也更能幫助我們提升學習的成效。
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- 節目內容具有深度且邏輯。
喜歡節目內容和介紹
Apple Podcasts5Miniball7755
Taiwan2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #148 |  Singapore/Business/Entrepreneurship |
Apple Podcasts | #219 | Taiwan/Business/Entrepreneurship |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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