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Artwork for La saga des marques

La saga des marques

Prisma Media

Bienvenue dans "Les marques Capital". Dans ce podcast, le magazine Capital décrypte les raisons du succés, les rebonds des plus grandes marques qui nous entourent. Prendre du plaisir à comprendre l'économie.

PublishesWeeklyEpisodes11Founded6 years ago
Language
French
Categories
CareersManagementBusiness

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Artwork for La saga des marques

Latest Episodes

Cette entreprise française de mobilier d’extérieur a conquis les terrasses, les cafés, les jardins du Sénat, le campus de Harvard, la cité interdite de Pékin, Disney et même Louis Vuitton. La PME exporte 50% de sa production et se vend dans 50 pays d... more

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a year ago

Entre les ventes en baisse, les bugs, des bureaux pas vraiment accueillants et des employés qui communiquent peu entre eux, l’entreprise est bousculée. Pourquoi Apple, qui reste une entreprise très solide, traverse une zone de turbulences?

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a year ago

Oubliez les Legos ou les Barbies en plastique, hors de prix et tape à l’oeil. Aujourd’hui, on vous parle d’Oxybul. Une marque qui mise sur la simplicité, le bois et les couleurs primaires.

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a year ago

Vous connaissez ses publicités, mais pas forcément son histoire. Le groupe français Urgo a fait de l'innovation son cheval de bataille. Urgo sort chaque année une trentaine de nouveaux produits.

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a year ago

Insights

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Reviews

5.0 out of 5 stars from 26 ratings
  • Super!!

    Toujours un plaisir à écouter! Merci

    Apple Podcasts
    5
    anna bk
    France4 years ago
  • Concis, clair et captivant

    Joli podcast pour mieux comprendre l histoire des grandes marques.

    Apple Podcasts
    5
    pierrekiroule2012
    France6 years ago

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