La pub à l'oreille
TF1 PUBDans ce podcast proposé par TF1 Pub, on vous propose d’explorer, en moins de 10 minutes, un sujet qui agite le secteur publicitaire, de l’expliquer et d’en exposer les enjeux. Et tout ça, sans jargon…
Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
| Publishes | Infrequently | Episodes | 14 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | BusinessMarketingSociety & Culture | ||
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Latest Episodes
On sait mesurer la TV. Qu’en est-il de la CTV ? Arrive-t-elle, comme le faisait la télévision linéaire avant elle, à réunir toute la famille sur le canapé, et à ainsi multiplier la force de frappe d’une diffusion ? Pour répondre à cette question, il ... more
Il revient sur le devant de la scène, on a voulu savoir pourquoi. Le MMM, pour Marketing Mix Modeling, n’est pas une façon nouvelle de mesurer l’impact des campagnes. Il est pourtant redoutablement dans l’ère du temps : démocratisé par l’automatisati... more
Risque de fuite = zéro. Risque d’efficacité = maximum. Les clean rooms, ces terrains neutres pour accueillir des datas de diverses parties, se développent à vitesse grand V. On vous propose de maîtriser le sujet en une poignée de minutes. Bonne écout... more
Attention, podcast utile…
Saviez-vous que 8M d'impressions vidéo, c’était à peu près autant de tonnes de CO2 qu’un vol Paris-New York aller-retour ?
Et saviez-vous qu’on peut aujourd’hui réduire facilement jusqu’à 1/3 de l'empreinte carbone de sa c... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #192 |  Hong Kong/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
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Frequently Asked Questions About La pub à l'oreille
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How many subscribers and views does La pub à l'oreille have?
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How many episodes of La pub à l'oreille are there?
La pub à l'oreille launched 5 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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