No vendés, te eligen.
La Cocina Identidad de MarcasLas marcas no se construyen para vender: se construyen para ser elegidas. Y en un mundo donde la inteligencia artificial vuelve abundante todo lo que antes era escaso, las razones por las que alguien te elige —confianza, criterio, coherencia— valen más que nunca. De eso se trata este podcast: de por qué nos eligen. Tito Ávalos es consultor en branding estratégico, cofundador y socio director de La... more
| Publishes | Weekly | Episodes | 100 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
Todos quieren que su marca sea 'cool'. Pero casi nadie sabe qué está pidiendo cuando lo pide.
Un investigador de Arizona pasó más de una década estudiando el tema y midió algo concreto: las marcas cool generan que el cliente hable bien, vuelva y pa... more
Dos libros sobre decisiones que no dicen lo que esperás. De Annie Duke, ex jugadora profesional de póker: el 'resulting', el error de juzgar una decisión por cómo salió en vez de por cómo fue tomada — y por qué eso te impide aprender. De Roger Martin... more
Under Armour construyó su marca en una promesa: ropa técnica de alto rendimiento. Después la estiró — más líneas, más categorías — y diluyó exactamente lo que la hacía única.
Cuando Kevin Plank volvió como CEO, lo admitió: 'sin un gran producto, to... more
EL COMPRADOR INFORMADO
Tu cliente llegó a esta reunión con un departamento de compras propio: la IA. Ya investigó, comparó, formó una hipótesis sobre vos. No viene a escuchar tu propuesta de valor — eso ya lo tiene. Viene a verificar si podés cumpli... more
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Apple Podcasts | #68 |  Argentina/Business |
Apple Podcasts | #246 | Spain/Business |
Apple Podcasts | #250 |  Mexico/Business |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to No vendés, te eligen.?
These podcasts share a similar audience with No vendés, te eligen.:
1. Carlos Pagni en Odisea Argentina
2. La Venganza Será Terrible (oficial)
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No vendés, te eligen. launched 9 months ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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