La Cocina de las Marcas
La Cocina Identidad de Marcas¿Cómo se construye una Marca? ¿Qué hace que una estrategia de Branding sea exitosa? ¿Cómo puedo trascender un simple slogan y penetrar en la psicología de los consumidores? ¿Cómo genero una relación emocional con mi audiencia? Soy Tito Avalos, director de La Cocina Identidad de Marcas y conductor de este podcast, donde comparto mi conocimiento y experiencia en el mundo del branding. #Marca #Brandi... more
| Publishes | Weekly | Episodes | 89 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Spanish | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
Episodio 1: El juego cambió El mercado cambió.
En casi todos los sectores hay más competidores de los que son necesarios y todo tiende a commodity.
En ese escenario, vender ya no alcanza — hay que ser elegido. Y ser elegido no es suerte ni precio:... more
El secreto de Lawrence de Arabia para ganar confianza.Tito Ávalos toma un caso histórico para hablar de algo muy actual: la influencia no se impone, se construye.T. E. Lawrence no tenía poder formal ni recursos excepcionales. Su diferencial fue otro:... more
Dos libros. Dos épocas. Una sola idea que nadie en marketing quiere escuchar:El problema de tu marca no es que no estás haciendo suficiente. Es que estás haciendo demasiado de lo que no importa.Goldratt lo llamó la restricción.Rumelt lo llamó diagnós... more
¿Tu empresa está viva o es un dinosaurio?
El concepto que desarrolla Tito Ávalos en este episodio de La Cocina de las Marcas es tan simple como incómodo: un dinosaurio empresarial no es una empresa grande ni vieja. Es una empresa que dejó de aprende... more
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Apple Podcasts | #114 |  Argentina/Top Podcasts |
Apple Podcasts | #8 | Argentina/Business |
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| Listeners per Episode | Gender Skew | Location | |||
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La Cocina de las Marcas launched 6 months ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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