跨境电商早高峰
天猫国际聚焦跨境热点，传递全球资讯！
每周一、三、五
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| Publishes | Daily | Episodes | 39 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | Daily NewsNewsBusiness News | ||
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Latest Episodes
来一杯Mojito吗？无论朋友聚会还是宅家小酌，这届年轻人都更爱洋酒。天猫国际数据显示，今年1-7月，洋酒销售同比增长220%，其中清酒、力娇酒、白兰地、威士忌热销，增长分别为470%、430%、220%以及110%。年轻人群已成为洋酒消费的新生力军。天猫国际上，近一半的18-29岁人群会购买洋酒，而购买葡萄酒的只占29%，买洋酒的女性消费者增速高达353%，远超过男性。“年轻一代的国际视野和对全球生活方式的感知，影响了他们的饮酒文化。”懂洋酒、在电商渠道买洋酒的年轻人越来越多，天猫国际已经成为... more
当90后、95后们当起了爸妈，宝宝洗护这件事变得“精致”起来。
分年龄段的洗发水、法国有机免洗护发喷雾、美国婴儿防晒霜、韩国宝宝晒后修复面膜……这些小众、新理念的洗护产品，越来越多地出现在新一代父母的购物车中。
“年轻一代父母的消费升级也体现在儿童洗护领域，基础清洁类产品已经无法满足需求。”天猫国际母婴洗护负责人告诉记者，儿童洗护用品越来越精细，在国内逐渐形成了一个新兴的细分市场，过去一年，就有40多个儿童洗护类新品牌通过天猫国际进入国内市场，儿童专属洗发水、洗面奶、防晒霜、面膜等品类增长迅... more
爱好在酒吧点鸡尾酒的年轻人如今自学成才，争做“调酒师”了。在天猫国际平台上，有一半以上18-29岁的年轻人群会购买洋酒，比例远高于葡萄酒；他们购买洋酒时会搭配购买气泡水、果味饮料，并积极询问客服鸡尾酒调配建议。“疫情期间由于无法在酒吧线下聚会，宅家自己调酒成为年轻人新的乐趣与习惯。我们在客服咨询、订单评价、销售数据上都发现，洋酒特调的话题非常受关注。”天猫国际酒水负责人表示。8月11日，天猫国际发布年轻人最爱的自制特调酒榜单，六款经典自调鸡尾酒上榜。针对不同种类的洋酒基酒，他们会选择最适合的进口... more
烟酰胺、果酸、A醇……这些美妆“成分党”熟悉的功效配方，正涌入身体护理品类。“新兴消费者的‘面子工程’不局限于面部，对身体护理的功效诉求也越来越强。”过去一年进口身体护理品类销售额同比增长超30%，其中添加功效“成分”的 产品增速是整体品类的两倍。
无论是风靡海外社交媒体的主打成分的网红品牌，还是大集团旗下历史悠久的专业功效品牌，近年来都加速通过天猫国际入华，并成为许多年轻人浴室里的必备单品。
由皮肤科医生创立西班牙护肤品牌Sesderma，2020年3月入驻天猫国际，主打的烟酰胺成分经典身体乳... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #34 | China/News/Business News |
Apple Podcasts | #246 | China/News |
Apple Podcasts | #249 |  Hong Kong/News/Business News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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跨境电商早高峰 launched 4 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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