Kostenstelle Marketing
Tom Finette, Sven Martin & David GerginovMit unserem Marketing Podcast Kostenstelle Marketing bekommst du jede Woche aktuelle News zu Marketing-Trends, Google Updates, KI-Entwicklungen, SEO, Social Media, Content-Strategien, Paid Advertising & E-Mail Marketing.
Dazu holen wir regelmäßig Expert:innen ans Mikrofon, die Einblicke in Marketing- und Publishing-Strategien mit besonderem Fokus auf das Abo-Geschäft geben.
Gemeinsam nehmen wir di... more
| Publishes | Weekly | Episodes | 93 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
Sven und Tom sprechen über eine Woche, in der Google gleich mehrere Grundfesten verschiebt – von App-Entwicklung ohne Code über stille Core Updates bis hin zu YouTube als ernstzunehmender Shopping-Plattform. Dazu kommen steigende Hardwarepreise, mobi... more
Sven und David sprechen über eine Woche, in der Google mit Gemini 3 den Markt aufrollt und OpenAI in Alarmbereitschaft versetzt. Von AI Studio über Discover-Headlines bis zur KI-Integration in der Search Console – Google zeigt endlich, was in ihnen s... more
Sven und Tom sprechen über eine Woche, in der Google und Meta wieder alles auf links drehen. Der KI-Modus bekommt erste Werbeanzeigen, der neue Web-Tab sortiert die Suche auf überraschende Weise neu und Meta führt endlich den Link-Tab in Reels ein, a... more
In dieser Folge sprechen Sven und Tom über drei große Themen, die Marketing-Teams in den kommenden Monaten massiv beschäftigen werden: Adobes überraschend teurer Kauf von SEMrush, die radikal neuen Werbeformate bei Amazon Prime Video und das globale ... more
Sven und David sprechen in Folge 65 über die neuen Fähigkeiten von ChatGPT 5.1, neue YouTube-Features und Googles KI-getriebene Ads-Welt rund um PMAX und Nano Banana 2. Eine Folge zwischen Tech-Updates, Marketing-Praxis und einem kleinen Blick in die... more
Sven und Tom nehmen in dieser Folge kein Blatt vor den Mund: Es geht um die feine Linie zwischen technologischem Fortschritt und kreativem Kontrollverlust. Anlass ist das KI-Musiktool Suno, das plötzlich erstaunlich „menschlich“ klingt und die Frage,... more
Sven und David starten diese Folge mit einem echten Behind-the-Scenes-Moment: Ihr Podcast wurde von Spotify kurzzeitig wegen eines Lizenz-Dramas rund ums Intro offline genommen. Doch statt Frust gibt’s Einblicke in Urheberrechte, AI-Music und die Tüc... more
Die neue Browser-Generation ist da und sie bringt Chatbots, Agentenfunktionen und spooky Auto-Mäuse direkt mit. Sven und Tom sprechen in dieser Episode über die neuen KI-Browser Atlas aus dem Hause OpenAI und Comet von Perplexity und warum diese Tool... more
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| Listeners per Episode | Gender Skew | Location | |||
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Kostenstelle Marketing launched 4 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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