Købscentret
Jesper Toft, Brian StrædeI denne podcast vil dine værter Brian Stræde og Jesper Toft diskutere salgs og marketing taktikker set ud fra kundens perspektiv. Podcasten er for de mennesker der er involveret i kommercielle handlinger i virksomheder, der sælger komplekse produkter til komplekse købscentre - altså hvor mange mennesker er inde over beslutningen om at investere i et produkt eller service.
| Publishes | Weekly | Episodes | 11 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language | Danish | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
Martin Bjørn har arbejdet med salg i mange år og deler i dette afsnit ud af sine erfaringer. Vi dykker specielt ned i forskellen mellem prospecting og salg, da vi oplever at kunderne reagerer negativt på, at blive solgt til for tidligt. more
Der er mange gode grunde til at implementere et CRM til at holde styr på salg og interaktionen med kunderne. Bestyrelsen, ledelsen og sælgerteamet har alle deres bud på, hvad et CRM skal give af værdi. more
B2B-kunder bruger størstedelen af købsrejsen på at researche på egen hånd og vil helst ikke have, at en sælger blander sig. more
Der eksisteret altid en aftale mellem salg og marketing - oftest er den ikke formaliseret og begge afdelinger er efterladt lidt i et skyggeland, hvor nogle har forventninger, der ikke er kommunikeret. I dette afsnit diskuterer Brian Stræde og Jesper ... more
Kunderne gennemfører en meget stor del af købsrejsen på egen hånd og vil helst ikke forstyrres af sælgere. Så hvordan får du mulighed for at hjælpe undervejs? I dette afsnit af Købscentret, diskuterer Jesper og Brian hvordan man kan bruge content str... more
I dette afsnit diskuterer Brian Stræde og Jesper Toft 2023 og året der gik på områder der handler om marketing og salg. Blandt andet AI, Chat GPT, CRM og at bestyrelsen er kommet mere på banen når der skal vælges nye digitale platforme. Oooog lidt ki... more
En value proposition er et løfte til en specifik beslutningstager, der tilgodeser et af kunden anerkendt behov (need), der udmønter sig i et attraktivt udbytte (outcome) for den specifikke brugergruppe, fulgt op af en løsning (solution) der giver sva... more
I dette afsnit nummer 3 af Købscentret taler vi om Gated Content og om det giver mening... Fra kundens perspektiv giver det overhovedet ingen mening, da det at bytte sin email for content kun kommer afsender til gode. Vi diskuterer forskellige strate... more
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Chart Rankings
Apple Podcasts | #78 |  Denmark/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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