Der KOBcast | Hybrid Selling zündet, wo alter B2B-Vertrieb stehenbleibt.
Dr. Stephan KoberDer clevere Mix aus Handschlag und Headset im B2B-Vertrieb: Vor-Ort-Termine für Vertrauen, digitale Ansprache für Geschwindigkeit – mehr Vertriebseffizienz, weniger Reisezeit. Von und mit Dr. Stephan Kober
| Publishes | Infrequently | Episodes | 71 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | CareersManagementBusiness |
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Latest Episodes
Die Knowledge-Hierarchie nach Bender & Fish – knackig erklärt und direkt im Vertrieb anwendbar
Kurzbeschreibung In dieser KOBCAST-Folge zerlegen wir die Knowledge-Hierarchie nach Bender & Fish: Wie wandern „nackte" Daten über Information und Wissen... more
Warum sagen Entscheider „spannend", werden aber nicht konkret? Ghosten den Vertriebler?
Meist passt die psychologische Distanz nicht zur Botschaft. In dieser Folge lernst du die Construal Level Theory kennen – und wie du sie im Hybrid Selling für m... more
Hallo KOBcast-Hörer!
Ich sag's, wie es ist: Das Thema Uncertainty Reduction Theory ist ein dickes Brett – deshalb habe ich direkt zwei Episoden draus gemacht.
Aber: Dieser Ansatz bietet dir grandiose Möglichkeiten, dich vom Vertriebs-Tölpel des W... more
Unsicherheit ist einer der größten Deal-Killer im Vertrieb. Warum springen potenzielle Kunden ab? Wieso ziehen sich Entscheider plötzlich zurück? Die Antwort liegt häufig in der Uncertainty Reduction Theory – der Schlüssel, um Vertrauen schneller auf... more
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Reviews
- Gute Tipps!
Hilft den Horizont zu erweitern und es werden gute Anregungen zur Optimierung und zur Digitalisierung genannt.
Apple Podcasts5LeberkleisterGermany4 years ago - Top
Genial
Apple Podcasts5HallmackenreuterGermany8 years ago - Spannende Impulse
Hier werden sehr viele praktische Tipps gegeben, sodass man immer eine Idee direkt umsetzen kann. Anders als bei anderen Vertriebspodcasts, sind hier abwechslungsreiche Themen und Gesprächspartner. Früher habe ich sehr viel bei Dirk Kreuter gehört, aber er wiederholt sich sehr oft und spricht mir zu viel über unrelevante Themen.
Klare Empfehlung 👌🏼
Felix von Elbflorenz Marketing
Apple Podcasts5Jan mustermannGermany8 years ago - Informativ & Nützlich
Wirklich guter Podcast zum Thema Vertrieb. Gute Tipps, dabei locker und motivierend. Effektive Learnings!
Apple Podcasts5srcreativeGermany8 years ago - 100% Treffer
...mal wieder aus der Seele gesprochen, die haben es einfach nicht nötig "sehr schade".
Beste Grüße
Matthias Lux
Apple Podcasts5Matthias LuxGermany9 years ago
Top Management Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Der KOBcast launched 9 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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