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Artwork for The People of Digital Marketing

The People of Digital Marketing

Kenny Soto
Customer Data Platform
Marketing
Marketing Strategy
Marketing Strategies
Product Marketing
Marketing Technology
Opal
Solopreneurship
Client Relationships
Consulting
Personal Branding
Incrementality
Product Positioning
Community Marketing
Quantitative Research
Market Research
Data Teams
Data Warehouses
Consumption Pricing
Community Building

This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.

PublishesTwice monthlyEpisodes173Founded6 years ago
Categories
BusinessMarketing

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Artwork for The People of Digital Marketing

Latest Episodes

Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 w... more

Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript.

Questions and topics... more

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform’s advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of craft... more

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team le... more

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Recent Guests

Georgiana Laudi
Marketing consultant and founder of Forget The Funnel
Forget The Funnel
Episode: It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
Kate Guerrero
Product marketing expert at Fletch
Fletch
Episode: A Masterclass In Product Marketing For B2B SaaS Orgs with Kate Guerrero - Episode #168
Shelagh Dolan
Content marketing leader with a background in writing and strategy, currently at Quora.
Quora
Episode: Listen To This If You Want To Grow As A Content Marketer, featuring Shelagh Dolan - Episode #167
Nikki Lindgren
Digital Marketing Expert and Owner of Pennock
Pennock
Episode: The Right Way To Scale eCommerce Brands Using Paid Media with Nikki Lindgren - Episode #166
Sheila Rondeau
CMO, CEO, a master of her craft in experiential marketing.
Episode: Your Crash Course Into Experiential Marketing with Sheila Rondeau - Episode #164
Pat LaCroix
An experienced marketer currently working at Seekr.
Seekr
Episode: How to Succeed as You Transition Into New Leadership Roles with Pat LaCroix - Episode #163
Aren Johnstone
Marketing expert and president at Franchise Ramp specializing in franchise growth and performance marketing.
Franchise Ramp
Episode: Scaling Franchise Businesses Using Performance Marketing with Aren Johnstone - Episode #160
Amir Shahzeidi
Head of Demand Generation at UScreen
UScreen
Episode: What Marketers Can Learn From Creators & How To Get Recognized (Internally) with Amir Shahzeidi - Episode #158
Allie Smith
Content Marketing Leader at SQL and digital marketing professional
SQL
Episode: Advice every marketer needs to know before joining a new team with Allie Smith - Episode #156

Host

Kenny Soto
Host of a digital marketing podcast focusing on career growth and industry insights. He emphasizes practical advice and real-world experiences from marketing experts and leaders.

Reviews

4.9 out of 5 stars from 21 ratings
  • Roadmap for marketing career growth

    This is a must-listen for anyone aspiring to climb the ranks in the marketing world. Kenny bridges the gap between being an employee and becoming a leader in marketing. Go check it out.

    Apple Podcasts
    5
    @coreyquinn
    United States2 years ago
  • Must Listen!

    "The People of Digital Marketing" podcast offers a treasure trove of insights for ambitious marketers looking to climb the career ladder. With expert interviews spanning Fortune 500 companies to startups, listeners gain access to a breadth of career advice, contemporary challenges, and practical strategies for scaling growth. This is a must-listen for anyone seeking to emerge as a leader in the dynamic field of digital marketing.

    Apple Podcasts
    5
    Dan Balcauski
    United States3 years ago
  • So much value!

    It’s obvious Kenny puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Fantastic podcast

    not only is Kenny the man, this podcast is great as well. I queue up episodes frequently to listen to while I work on my own agency!

    Apple Podcasts
    5
    Drrrrr1738376
    United States3 years ago
  • Awesome Podcast!!!

    Kenny, host of The People of Digital Marketing Podcast, highlights all digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its actionable insights and high-quality guest appearances, particularly valuing the career advancement advice shared by industry leaders.
Reviewers appreciate the genuine curiosity of the host, resulting in engaging and informative discussions that resonate with the audience's professional challenges.
Many highlight the podcast as a vital resource for marketers looking to impress their bosses and take significant strides in their careers, making it a must-listen for aspiring marketing leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
Q: How do you become an advisor to a company?
Laudi describes her path started organically through consulting, helping teams grow strategically rather than getting involved in the weeds of execution, which led to her becoming an advisor.
It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
Q: What was it about working in an agency that you didn't enjoy?
Georgiana explains she disliked the cut-throat environment and the pressure of billable hours, preferring to work more closely with teams and focusing on strategic decision-making instead of the billable model.
It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
Q: Could you start this conversation off by just letting us know, how did you get into marketing in the first place?
Georgiana Laudi shares her journey into marketing starting from the early 2000s when she worked in her father's florist business, shifting to digital marketing to enhance local visibility, and eventually moving into a consulting role.
A Masterclass In Product Marketing For B2B SaaS Orgs with Kate Guerrero - Episode #168
Q: How would you advise in positioning product marketing internally?
Positioning product marketing as essential to driving go-to-market strategy helps clarify its role and importance within the organization.
A Masterclass In Product Marketing For B2B SaaS Orgs with Kate Guerrero - Episode #168
Q: What is the philosophy that Fletch has around product marketing?
The philosophy emphasizes understanding what the product does first before extrapolating the benefits, using specific capabilities and features to engage potential customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
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Household Income
Social Media Reach

Frequently Asked Questions About The People of Digital Marketing

What is The People of Digital Marketing about and what kind of topics does it cover?

Focusing on the career growth of digital marketers, various guests from established firms and startups share their insights on navigating the complex landscape of digital marketing. The discussions cover a plethora of topics, including leadership skills, paid media strategies, the impact of generative AI, and the importance of community building and personal branding. The unique aspect of this show is its emphasis on providing practical advice and real-world experiences, making it a valuable resource for those looking to advance their careers in marketing. Listeners can expect to gain actionable strategies to enhance their professional development and effectively adapt to the ever-evolving marketing environment.

Where can I find podcast stats for The People of Digital Marketing?

Rephonic provides a wide range of podcast stats for The People of Digital Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The People of Digital Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The People of Digital Marketing get?

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What are the audience demographics for The People of Digital Marketing?

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How many subscribers and views does The People of Digital Marketing have?

To see how many followers or subscribers The People of Digital Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The People of Digital Marketing?

These podcasts share a similar audience with The People of Digital Marketing:

1. The Weekly Show with Jon Stewart

How many episodes of The People of Digital Marketing are there?

The People of Digital Marketing launched 6 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The People of Digital Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The People of Digital Marketing?

Rephonic pulls ratings and reviews for The People of Digital Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The People of Digital Marketing?

Recent guests on The People of Digital Marketing include:

1. Georgiana Laudi
2. Kate Guerrero
3. Shelagh Dolan
4. Nikki Lindgren
5. Sheila Rondeau
6. Pat LaCroix
7. Aren Johnstone
8. Amir Shahzeidi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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