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Artwork for Just One Thing

Just One Thing

Bidease Marketing
Personalization
Artificial Intelligence
Roku
AI In Marketing
Paypal
Spotify
Scan and Go
CTV
Sam's Club
Growth Marketing
Appgrowth Summit
Stacy Wakefield
Voldex
Roblox
Product-Led Growth
Chatgpt
Claude
Gemini
Premium Growth
NASCAR

Real Stories from Growth Marketers One guest. One lesson. From the people driving growth at today's top mobile apps.

PublishesInfrequentlyEpisodes9Founded10 months ago
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MarketingBusiness

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Artwork for Just One Thing

Latest Episodes

Ana Sandra Ruiz joined Spotify in 2014 as a Conversion Manager when the company had 9 million premium subscribers and about 1,000 employees. Today she's Head of International Growth and Spotify has 293 million subscribers. In this episode of Just One... more

How PayPal is building an ad platform powered by transaction data.

In this episode of the Just One Thing podcast, Freddy Porges (Lead Product Manager, PayPal Ads) breaks down how transaction data, closed-loop measurement, and shoppable ads are resha... more

In this engaging interview, Lauren Farber shares her extensive experience in media, business operations, and AI integration. Discover practical insights on leveraging AI tools like ChatGPT, Claude, and Gemini for marketing, data analysis, and workflo... more

In this conversation, Dennis and Harry Bienenstock discuss Harry's journey in the gaming industry, focusing on his role at Voldex and the growth of the Roblox platform. They explore Harry's transition from user acquisition to becoming the VP of Growt... more

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Recent Guests

Ana Sandra Ruiz
Spotify growth leader focused on international premium growth and product-led expansion
Spotify
Episode: How Spotify Scaled from 9M to 293M Subscribers: Ana Sandra Ruiz on Spotify's Premium Growth Playbook
Freddy Porges
Lead Product Manager at PayPal Ads
PayPal
Episode: Inside PayPal Ads: How Transaction Data Is Changing Advertising | Freddy Porges
Lauren Farber
CEO and co-founder of Autovera; experienced media and operations leader and AI consultant
Autovera
Episode: Mastering AI in Marketing: Practical Strategies from Lauren Farber
Harry Bienenstock
VP Growth at Voldex
Voldex
Episode: The Rise of Roblox: Insights from Voldex’s Harry Bienenstock
Stacy Wakefield
Former SoFi Marketing Director
SoFi
Episode: Former SoFI Marketing Director Stacy Wakefield Talks Navigating the Hustle of Growth Marketing Consulting
Louis Adelaard Tanguay
Founder of the AppGrowth Summit
AppGrowth Summit
Episode: App Growth Summit Founder Louis Tanguay’s Blueprint for Building a Global Event Brand
Jonathan Kriner
Head of Growth Marketing at Roku
Roku
Episode: Roku Head of Growth Marketing Jonathan Kriner Talks CTV Marketing Strategy
Eyal Grundstein
Growth marketing professional with roles at Yelp, GSN, and Meta
Yelp, MEDAW, Meta
Episode: Eyal Grundstein on Personalizing Growth: From Yelp Segments to Meta’s Millions
Rick Ton
Former Walmart Sam's Club executive involved in Scan and Go
Sam's Club / Walmart
Episode: Innovation at Scale: How Rick Ton Built Sam’s Club’s Scan and Go App

Host

Dennis Mink
Host of Just One Thing with a focus on growth marketing stories and practical lessons

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mastering AI in Marketing: Practical Strategies from Lauren Farber
Q: What role do external events and thought leadership play in AI adoption for publishers and advertisers?
Events and thought leadership help build relationships and credibility; content can be created and ingested by LLMs to establish a brand as a trusted expert, supplementing PR and direct outreach.
Mastering AI in Marketing: Practical Strategies from Lauren Farber
Q: How do you handle data readiness and governance when teams adopt AI tools?
Ensure data is in order, establish clear prompts and context, and consider bringing in expert guidance for initial implementations to avoid 'boiling the ocean' and to set up repeatable processes later.
Mastering AI in Marketing: Practical Strategies from Lauren Farber
Q: Can you describe your approach to starting AI transformation in a typical marketing team?
Start with simple, high-impact use cases, bring in experienced evangelists to assess the data and processes, and then gradually scale by defining top 10 use cases and building out the first workflows before expanding.
Inside PayPal Ads: How Transaction Data Is Changing Advertising | Freddy Porges
Q: Who's the target market for this, and is it primarily self-serve or do you also offer a managed service?
Freddy explains PayPal Ads serves both large enterprise advertisers with managed services and self-serve capabilities through PMPs and marketplace integration, highlighting flexibility for different client needs.
Inside PayPal Ads: How Transaction Data Is Changing Advertising | Freddy Porges
Q: I would love to hear a little bit about your background before we get into talking about what you're doing at PayPal ads.
Freddy describes his decade in programmatic advertising, starting in sales at Hulu and moving through DataZoo, Roku, Uber, and now PayPal Ads, emphasizing how ad tech has evolved and how his experience shaped the PayPal Ads strategy.

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Frequently Asked Questions About Just One Thing

What is Just One Thing about and what kind of topics does it cover?

Real stories from growth marketers focusing on practical, data-driven strategies for modern mobile and digital ecosystems. Episodes commonly center on how major platforms leverage data, AI, and partnerships to scale growth—from PayPal Ads and programmatic advertising to Roblox, CTV, and large-scale retail experiences. Guests share actionable playbooks, including experimentation at scale, onboarding and personalization tactics, and cross-functional collaboration to turn insights into measurable results. The show frequently features practitioners who've led growth at big brands or fast‑growing tech companies, offering concrete examples, lessons learned, and mindsets that help listeners translate complex tech into repeatable growth.

A standou... more

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1. Pivot
2. Prof G Markets

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Just One Thing launched 10 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Just One Thing?

Recent guests on Just One Thing include:

1. Ana Sandra Ruiz
2. Freddy Porges
3. Lauren Farber
4. Harry Bienenstock
5. Stacy Wakefield
6. Louis Adelaard Tanguay
7. Jonathan Kriner
8. Eyal Grundstein

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