
Cheers! 交朋友 從一杯酒開始 我是酒逢知己節目主持人 OTTO賴偉峯 每周六晚間十一點 邀請你 細細品味 從一杯酒開啟的跨界友誼 在微醺的狀態 輕鬆分享生活點滴 當杯中的酒香瀰漫開來 那些用心走過的生命探索和經歷 也將娓娓道來 #聽音樂 #品美酒 #過生活 #酒後不開車安全有保障 #未滿十八歲禁止飲酒 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 55 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | HobbiesArtsFoodLeisure |

【酒逢知己】本集邀請黑松高粱及新品事業部品牌大使 賴德諺Aaron分析台灣高粱正面臨多重挑戰。首先消費市場低迷,品牌需以創意回應求新與求變;其次,在年輕化競爭上,因受限預算的現實,應以「當代化」策略,拓展更廣泛的烈酒族群。同時要擺脫廉價印象,需從包裝、風味到定價全面升級;研發層面則需克服長期風味協調與製程磨合,打造符合現代品飲喜好的高品質口感。
想知道黑松高粱及新品事業部品牌大使 賴德諺Aaron,分享他通過中式白酒國家一級品酒師的經歷,以及台灣高粱的未來發展。
#BravoFM91... more
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【酒逢知己】本集邀請百富門品牌大使Stuart Fear地瓜認為,威士忌是屬於每一位年滿18歲、自己或好友的氛圍催化劑。沒有人不喜歡它,只是還沒找到喜歡的那一瓶;此外,核心並不在酒,而在人,是... more
【酒逢知己】調酒師 劉奎麟Tonic分享bartender調酒師與酒吧主理人的思維層次是截然不同的。調酒師專注於調酒技藝,而主理人則需將酒吧視為一門生意,創造穩定現金流是首要目標,並要評估產品是否符合市場需求;主理人還須建立工作系統、掌握財務報表,並操作行銷與公關策略。此外,成功的主理人必須具備宏觀視野與原創思維,在競爭激烈的市場中打造差異化,而非複製他人模式。
想知道調酒師劉奎麟Tonic,分享更多他對酒商與酒吧的關係,以及想要參加調酒比賽的bartender的建議,請鎖定2/28晚上11:... more
【酒逢知己】本集邀約挖酒集團顧問 楊祖琛/楊叔 Berny,與我們分享台灣威士忌市場崛起於1993年稅制改革。當時市場從宴席必備的紹興年代突變為威士忌市場,因其被視為更具面子,關鍵在於三得利與吳念真合作,利用生活化場景與經典的冰塊撞擊聲,成功把威士忌從西裝革履的「特殊場合」轉化為「日常生活」,這項策略使銷量短時間內突破40萬箱,開啟威士忌在台灣的領導地位。
想知道挖酒集團顧問 楊祖琛/楊叔 Berny,分享更多他在酒界的工作超過30年的心路歷程,請鎖定2/21晚上11:00【酒逢知己】 more
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Apple Podcasts | #139 |
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酒逢知己 launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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