你是否曾想一探產業背後的真實現場?你是否苦惱於畢業後該踏入哪個產業領域?又或者,你是已經在職場上打滾多年,卻難得有個舞台分享你的故事? 歡迎收聽《經管視野:產業趨勢與校友之聲》,這是由國立陽明交通大學經營管理研究所所發起的 Podcast 專案,一個集結「產業觀察 × 校友連結 × 在學生實戰」的原創節目。 本節目每月推出兩大主軸: 📈【產業動態報你知】:由學生團隊化身業界偵探,深入解析各類熱門產業的最新趨勢。 主持人:Kevin 鄭昀杰,Eric 張緯麒 🧑💼【校友聲音回娘家】:邀請來自不同行業的重量級校友,真誠分享職涯甘苦與成長歷程。 主持人:Ada 于宜均 我們希望讓 經營管理研究所的學生與校友之間,不只是一年一度的重逢,而是每一集的相遇。 這不只是一檔Podcast,更是世代對話的橋樑,產學共創的平台! 不論你是職場新鮮人、正在求職的研究生、還是事業有成的學長姐,來... more
Publishes | Twice weekly | Episodes | 15 | Founded | 5 months ago |
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Language | Number of Listeners | Categories | CareersSelf-ImprovementBusinessEducation |
品牌價值不只關乎業績,而是長期信任的累積;而領導力,不只是管理,更是理解文化與人心。
EP14 延續上集的對話,我們邀請到明基電通總經理黃原福學長,從「品牌策略」的第一現場,帶我們走入更深層的領導思維與人生故事。
這一集,我們將深入聆聽學長從交大MBA到 UC Berkeley 國際行銷課程的學習歷程,如何成為職涯道路上的養分;也將揭開他在跨國專案中的挑戰與收穫,理解身為一位「品牌人」如何轉身為「國際級企業舵手」的心法與步伐。
節目的尾聲,學長也誠摯送上一句話,獻給所有在人生路上努力摸索方... more
在這集節目中,我們邀請到明基電通總經理、同時也是交大經管所校友的 黃原福學長,帶領我們深入理解科技品牌如何在全球市場中站穩腳步。從台灣 IC 代工起家的產業背景出發,到親手打造 BenQ、奇美等品牌價值,黃學長分享其在品牌建構、產品策略、數位轉型及組織管理上的深刻洞察。
本集內容精彩聚焦於:
• 台灣 IDM 產業背景下的品牌打造與轉型挑戰
• 從產品經理到總經理:角色轉變與能力升級的實務經驗
• 如何兼顧短期業績與長期品牌經營的動態平衡
• 數位行銷與全球市場拓展的策略模組化實踐
• 給年... more
你是否曾因背景不符而質疑自己能不能進入科技產業?
你是否想了解外商半導體公司的業務日常、轉職挑戰與真實樣貌?
本集邀請到經管所校友、現任歐系IDM半導體電源領域 Account Sales 的 廖沛綺 Yvonne 學姊,一起分享她從畢業初期的迷惘,到現今在歐系半導體大廠深耕工業應用市場的精彩歷程!
🎧 本集重點精彩段落:
• 如何從產學訓練營到正式進入外商半導體公司?
• Yvonne 如何克服理工背景不足的自我懷疑?
• IDM大廠中的 Account Sales 每天都在做什麼?... more
💥 從2025話題熱點「穩定幣法案」出發,我們再進一步探討RWA(Real World Assets)最受關注的應用——美股代幣化。
本集《經管視野:產業動態》將帶你深入了解美國線上券商 Robinhood 如何搶先一步,在歐洲市場推出超過200檔的代幣化美股與ETF交易,包括 Apple、NVIDIA、OpenAI 與 SpaceX 等熱門標的。
我們從市場趨勢到法規風險,從技術實現到用戶體驗,全面拆解「Tokenized Stock」在全球資本市場可能掀起的金融創新浪潮,也同步解析: more
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經管視野:產業趨勢與校友之聲 launched 5 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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