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Circana Unpacked

Circana
Consumer Behavior
Circana
Fresh Foods
Inflation
Home Improvement
Small Appliances
Black Friday
Supplemental Nutritional Assistance Program
Diversity, Equity, and Inclusion
Consumer Packaged Goods
Private Brands
Sales Trends
Virtual Reality
Consumer Technology
Consumer Electronics Show
Connected TV
Linear TV
Gen Z
Grocery Retail
Generational Trends

Circana Unpacked delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

PublishesTwice monthlyEpisodes100Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Circana Unpacked

Latest Episodes

Sally Lyons Wyatt, Circana’s Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, joins the podcast to explore the fascinating dynamics of today’s unprecedented multigenerational marketplace. Building on CEO Stuart Aitken’s recent empha... more

Circana’s President and CEO, Stuart Aitken, joins the podcast and unpacks:

• The ways in which AI is becoming embedded in everyday decisions, transforming how consumers live and how businesses operate.

• How consumers are showing remarkable resilie... more

There are more stories to share from Circana’s New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product... more

For the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CPG) marketplace. While sustainability-marked products in the U.S. continue to gai... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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PivotNew York Magazine

Recent Guests

Stuart Aitken
President and CEO of Circana with a background in retail analytics and consumer insights
Circana
Episode: #1 - Why Success in 2026 Will Go to Organizations Grounded in Truth
Sally Lyons Wyatt
Circana's Global Executive Vice President and Chief Advisor, Consumer Goods & Foodservice Insights
Circana
Episode: #163 - Expanding the Lens on Well-Being for New Opportunities
Kristen McLean
Senior Executive Director of the Circana Entertainment Knowledge Group
Circana
Episode: #157 - Lean Into Consumers’ Desire to Escape
Jonna Parker
Principal of Fresh Foods
Circana
Episode: #155 - Emotions and Inflation Impact Consumer Choices
Darren Seifer
Industry Advisor, Consumer Goods and Food Service Insights
Circana
Episode: #155 - Emotions and Inflation Impact Consumer Choices
Cecilia Ogude
Senior Vice President, Global Diversity, Equity, and Inclusion at Circana
Circana
Episode: #150 - The Diversity Advantage
Susan Kelly
Solutions Design at Circana
Circana
Episode: #145 - Opting for Linear or Connected TV? The Answer Might be Both
Kelly Dunham
Delivery Director at Circana
Circana
Episode: #145 - Opting for Linear or Connected TV? The Answer Might be Both

Host

Joan Driggs
Host of the Circana Growth Insights Podcast, focused on consumer insights and trends affecting the CPG and retail industries.

Reviews

4.8 out of 5 stars from 51 ratings
  • Great

    Great Podcast.

    So Rich of Interesting Content

    Apple Podcasts
    5
    Tommysq00
    Italy5 years ago
  • Very insightful

    Podcast provides timely and compelling insights during this ever changing industry. The hosts have relevant guests who go over many of the trends and issues. A must listen podcast for anyone in the cpg business.

    Apple Podcasts
    5
    alavin1976
    United States6 years ago
  • Great way to stay up to date on industry trends

    I’ve enjoyed the podcast as a good way to hear some of the latest industry trends and insights. I’ve especially enjoyed the c-suite conversations with retailers. Thanks IRI!

    Apple Podcasts
    5
    scotty12344
    United States6 years ago
  • An excellent resource

    I love this peek behind the scenes of the CPG and retail industry. Joan Driggs does a great job of guiding conversations, keeping listeners both entertained and informed. This is information that benefits me on a daily basis, so keep them coming!

    Apple Podcasts
    5
    Dennis Chicago
    United States6 years ago
  • Valuable insights that you can hear anytime, any place!

    I’ve always been a follower and stay up-to-date with IRI’s data. They’re always on top of new trends, products, etc. and I thoroughly enjoy learning from their various industry experts. From CPG to healthcare to retail, they always provide great information. Now I’m able to hear and learn from them during my long commute to and from work!

    Apple Podcasts
    5
    Rach Flores
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There are sentiments of excitement about the unique focus on consumer insights in the context of current market challenges.
The discussions feature timely information that resonates well with professionals in the CPG sector.
Listeners appreciate the rich and varied insights into consumer behavior and market trends.
Many listeners emphasize the practicality of the information provided, viewing it as beneficial for their day-to-day professional decisions.
The podcast is praised for its entertaining delivery while maintaining informative substance, making it enjoyable for industry insiders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#178 - Sustainability: What the U.S. Can Learn From EMEA
Q: What do you see as the opportunity for US retailers regarding sustainability?
US retailers have a significant opportunity to adopt and communicate sustainable practices, especially as consumer demand increases for such products.
#178 - Sustainability: What the U.S. Can Learn From EMEA
Q: Why did you want to take a look at what's happening in Europe?
We wanted to prove or disprove the theory that sustainable products are more developed in Europe because many believe that consumers are more interested in sustainability there, with better regulations and retail environments.
#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Q: What do you see as the longer term implication of this research?
GLP-1s represent a part of a longer-term solution for those managing weight and diabetes, with potential for new formats entering the market.
#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Q: What inspired this research?
The realization that previous analyses on GLP-1s were just scratching the surface and recognizing an emerging revolution regarding their impact.
#169 - Discover the Nuances of Beverage Consumers
Q: Can you elaborate on insights regarding dairy drinks and older generations?
There are attributes like low sugar, probiotics, and natural sweetening that appeal to older generations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Circana Unpacked

What is Circana Unpacked about and what kind of topics does it cover?

The content focuses on providing insights and analyses related to consumer behavior, market trends, and growth strategies within the Consumer Packaged Goods (CPG), retail, healthcare, and media industries. Key topics discussed include sustainability practices in the CPG sector, innovations in convenience stores, and the growing significance of private labels. Noteworthy is the emphasis on data-driven research and expert opinions, making it a valuable resource for professionals seeking to understand market dynamics and consumer preferences. The format features discussions among thought leaders, making it engaging for those interested in actionable business insights.

Where can I find podcast stats for Circana Unpacked?

Rephonic provides a wide range of podcast stats for Circana Unpacked. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Circana Unpacked and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Circana Unpacked get?

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How many subscribers and views does Circana Unpacked have?

To see how many followers or subscribers Circana Unpacked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Circana Unpacked?

These podcasts share a similar audience with Circana Unpacked:

1. The CPG Guys
2. The McKinsey Podcast
3. Freakonomics Radio
4. The Daily
5. Pivot

How many episodes of Circana Unpacked are there?

Circana Unpacked launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Circana Unpacked?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Circana Unpacked?

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What guests have appeared on Circana Unpacked?

Recent guests on Circana Unpacked include:

1. Stuart Aitken
2. Sally Lyons Wyatt
3. Kristen McLean
4. Jonna Parker
5. Darren Seifer
6. Cecilia Ogude
7. Susan Kelly
8. Kelly Dunham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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