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Circana Growth Insights

Circana
Consumer Behavior
Fresh Foods
Inflation
Home Improvement
Circana
Small Appliances
Black Friday
Supplemental Nutritional Assistance Program
Diversity, Equity, and Inclusion
Private Brands
Consumer Packaged Goods
Innovation
Sales Trends
Virtual Reality
Consumer Technology
Consumer Electronics Show
Linear TV
Connected TV
Gen Z
Generational Trends

Circana’s Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join Circana thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

PublishesTwice monthlyEpisodes100Founded6 years ago
Categories
MarketingBusiness

Listen to this Podcast

Artwork for Circana Growth Insights

Latest Episodes

There are more stories to share from Circana’s New Product Pacesetters, our annual roundup of the top-selling CPG new products. In this special episode, Joan Driggs and Lisa Maas dive into the role social media and influencers have in new CPG product... more

For the past six years, Circana has collaborated with NYU's Stern Center for Sustainable Business to produce a report on sustainability in the consumer packaged goods (CPG) marketplace. While sustainability-marked products in the U.S. continue to gai... more

There are more than 150,000 convenience stores across the U.S., and while multiple chains make up the majority, these typically small-format stores can vary widely from urban to suburban to rural. To some consumers, it might be the store where they p... more

Household spending has shifted due to high inflation and economic uncertainty. Consumers are prioritizing essential items like groceries while often forgoing discretionary purchases, including games, apparel, and prestige beauty. Circana’s Sally Lyon... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Sally Lyons Wyatt
Circana's Global Executive Vice President and Chief Advisor, Consumer Goods & Foodservice Insights
Circana
Episode: #163 - Expanding the Lens on Well-Being for New Opportunities
Kristen McLean
Senior Executive Director of the Circana Entertainment Knowledge Group
Circana
Episode: #157 - Lean Into Consumers’ Desire to Escape
Jonna Parker
Principal of Fresh Foods
Circana
Episode: #155 - Emotions and Inflation Impact Consumer Choices
Darren Seifer
Industry Advisor, Consumer Goods and Food Service Insights
Circana
Episode: #155 - Emotions and Inflation Impact Consumer Choices
Cecilia Ogude
Senior Vice President, Global Diversity, Equity, and Inclusion at Circana
Circana
Episode: #150 - The Diversity Advantage
Susan Kelly
Solutions Design at Circana
Circana
Episode: #145 - Opting for Linear or Connected TV? The Answer Might be Both
Kelly Dunham
Delivery Director at Circana
Circana
Episode: #145 - Opting for Linear or Connected TV? The Answer Might be Both

Host

Joan Driggs
Host of the Circana Growth Insights Podcast, focusing on insights related to consumer behavior and trends, particularly in the CPG sector.

Reviews

4.8 out of 5 stars from 51 ratings
  • Great

    Great Podcast.

    So Rich of Interesting Content

    Apple Podcasts
    5
    Tommysq00
    Italy4 years ago
  • Very insightful

    Podcast provides timely and compelling insights during this ever changing industry. The hosts have relevant guests who go over many of the trends and issues. A must listen podcast for anyone in the cpg business.

    Apple Podcasts
    5
    alavin1976
    United States5 years ago
  • Great way to stay up to date on industry trends

    I’ve enjoyed the podcast as a good way to hear some of the latest industry trends and insights. I’ve especially enjoyed the c-suite conversations with retailers. Thanks IRI!

    Apple Podcasts
    5
    scotty12344
    United States5 years ago
  • An excellent resource

    I love this peek behind the scenes of the CPG and retail industry. Joan Driggs does a great job of guiding conversations, keeping listeners both entertained and informed. This is information that benefits me on a daily basis, so keep them coming!

    Apple Podcasts
    5
    Dennis Chicago
    United States5 years ago
  • Valuable insights that you can hear anytime, any place!

    I’ve always been a follower and stay up-to-date with IRI’s data. They’re always on top of new trends, products, etc. and I thoroughly enjoy learning from their various industry experts. From CPG to healthcare to retail, they always provide great information. Now I’m able to hear and learn from them during my long commute to and from work!

    Apple Podcasts
    5
    Rach Flores
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The thoughtful approach to consumer issues and thoughtful marketing strategies resonates well, making it a strong recommendation for professionals in the field.
Listeners appreciate the wealth of insights provided, particularly noting the actionable data that helps them adapt to market changes.
Many have mentioned the engaging discussions with knowledgeable guests, highlighting the podcast as a crucial resource for those in the CPG and retail industries.
Feedback indicates that the podcast effectively captures current trends in consumer behavior, contributing positively to professional insights for listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#164
Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#178 - Sustainability: What the U.S. Can Learn From EMEA
Q: What do you see as the opportunity for US retailers regarding sustainability?
US retailers have a significant opportunity to adopt and communicate sustainable practices, especially as consumer demand increases for such products.
#178 - Sustainability: What the U.S. Can Learn From EMEA
Q: Why did you want to take a look at what's happening in Europe?
We wanted to prove or disprove the theory that sustainable products are more developed in Europe because many believe that consumers are more interested in sustainability there, with better regulations and retail environments.
#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Q: What do you see as the longer term implication of this research?
GLP-1s represent a part of a longer-term solution for those managing weight and diabetes, with potential for new formats entering the market.
#170 - Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Q: What inspired this research?
The realization that previous analyses on GLP-1s were just scratching the surface and recognizing an emerging revolution regarding their impact.
#169 - Discover the Nuances of Beverage Consumers
Q: Can you elaborate on insights regarding dairy drinks and older generations?
There are attributes like low sugar, probiotics, and natural sweetening that appeal to older generations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Circana Growth Insights

What is Circana Growth Insights about and what kind of topics does it cover?

Focusing on the consumer packaged goods (CPG) sector, discussions reveal critical insights into trends, sustainability, and current market dynamics affecting consumers and retailers alike. Episodes cover topics such as the evolution of grocery shopping behavior, the rise of private brands, and the importance of adapting to shifting consumer preferences, particularly in light of economic pressures and innovations within the industry. Notable features include expert guests providing actionable insights that professionals in the CPG, retail, healthcare, and media sectors can leverage for strategic growth. This series is particularly noteworthy for its data-driven approach and industry-specific insights, making it a valuable resource for those ... more

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How many listeners does Circana Growth Insights get?

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To see how many followers or subscribers Circana Growth Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Circana Growth Insights?

These podcasts share a similar audience with Circana Growth Insights:

1. The Daily
2. HBR On Leadership
3. The Telepathy Tapes
4. Giggly Squad
5. This American Life

How many episodes of Circana Growth Insights are there?

Circana Growth Insights launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Circana Growth Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Circana Growth Insights?

Recent guests on Circana Growth Insights include:

1. Sally Lyons Wyatt
2. Kristen McLean
3. Jonna Parker
4. Darren Seifer
5. Cecilia Ogude
6. Susan Kelly
7. Kelly Dunham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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