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Artwork for Mama, What’s Next? Authentic Visibility & Marketing for Women over 40 Starting a Service-Based Business

Mama, What’s Next? Authentic Visibility & Marketing for Women over 40 Starting a Service-Based Business

Melanie Elsbeth │ Authentic Marketing for Therapists, Coaches, Women in Business
Motherhood
Entrepreneurship
Work-Life Balance
Personal Growth
Career Change
Personal Development
Self-Discovery
Career Transition
Career Development
Meditation
Women's Circles
Visibility
Marketing
Perfectionism
Women Empowerment
Authenticity
Self-Compassion
Freelance Writing
Emotional Support
Leadership Roles

So.. you've decided to take the leap, you're building, creating and ready for take-off but no idea how to start telling your story? How to communicate what you do clearly. How to become visible and get found online. Then this podcast helps. Each week I sit down with women in business who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves ... more

PublishesWeeklyEpisodes99Founded2 years ago
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Artwork for Mama, What’s Next? Authentic Visibility & Marketing for Women over 40 Starting a Service-Based Business

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In this solo episode:... more

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If you got value from this episode - share it with a friend who needs to hear it!

Apply for our free August visibility initiative HAPPILY VISIBLE and get featured

Get The Sunday Shift - Learn how to build authentic visibility

Ready to be found on... more

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Interview Part 1 with Samantha Flores.

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Key Facts

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Recent Guests

Gifty Enright
Coach, author, TEDx speaker
Episode: The Untold Power of Motherhood about Raising Future Leaders, How to Fix Self-Esteem Issues and Uncondition Your 'Good Girl' Syndrome - with Gifty Enright
Anna Lundberg
Solopreneur business coach and host of the Reimagining Success podcast
Self-employed / Reimagining Success
Episode: The Solopreneur Revolution of 2026: A Working Mother’s Playbook for Fractional Work, Portfolio Careers & Freedom
Brooke Hammer
Founder of Well Nourished Mama, cookbook author, podcast host, mom of three
Well Nourished Mama
Episode: How To Build A Sustainable Business As Mom Founder & Entrepreneur, Find Your Niche + 6-Figure Success - Brooke Harmer
Karolin König-Baykan
Holistic Marketing & Business coach, former HR and career coach
Karolin König-Baykan
Episode: "Erfüllung findest du nicht im Außen" Berufliche Neuausrichtung von innen - Karolin König-Baykan zu Holistic Marketing & Business
Debbie Weiss
Guest discussing midlife reinvention, authoring a book, and sprinkles gift-box venture
Episode: When Your World Ends, Start Creating: The Debbie Weiss Midlife Reinvention Story That Will Change How You See "The Right Time"
Debbie Wise
Best-selling author and speaker; former accountant and insurance agency owner
Self-employed author and entrepreneur
Episode: The Accountant Who Found Her Sparkle And Became a Bestselling Author: Debbie Weiss on Starting Over at 62 #careerreinvention
Nadine Krischker
Former marketing professional turned coach for introverted women.
Intropreneur Business
Episode: Warum KI dich niemals coachen kann und wie Frauen WIRKLICH erfolgreich gründen - mit Nadine Krischker
Nadine Krischke
Coach assisting introverted women in building their businesses
Intro-Preneur
Episode: Warum introvertierte Frauen anders Unternehmen gründen und der Weg raus aus dem Hamsterrad - mit Nadine Krischker
Chris Maddox
Founder of the Wild Woman Project, a movement training women to lead their own circles.
Wild Woman Project
Episode: Remember you're wild with Chris Maddox

Host

Melanie Yatspeth
Host of Mama What's Next? and driver of conversations around visibility and holistic business for women over 40.

Reviews

5.0 out of 5 stars from 20 ratings
  • Reinvention and Visibility at It’s Beset

    I love how Mel takes her expertise with branding and marries it with supporting women building businesses. And also incorporates the reality of motherhood. I leave every episode with practical tactics and a great big spiritual uplift.

    Apple Podcasts
    5
    Laverne McKinnon
    United States22 days ago
  • Mel sparked a fire in my career

    With her keen sense for the skills and passions of others, Mel sparked a fire in my professional career four years ago that still burns brightly in me today. Thanks to her, I am now very successful as a freelancer and can finance the full-time travel life of my partner and myself - a wonderful life I would never have dared to dream of. I love what I do every day and would never have found my way there without Mel, let alone even started looking for it. During this time, we built up an intimate c... more

    Apple Podcasts
    5
    N.e.s.s.
    Germanya year ago
  • Super!

    Danke fuer die interessanten Gespräche

    Apple Podcasts
    5
    Madmouse1234
    Switzerland2 years ago
  • Super

    Darauf hab ich gewartet, tausend Dank Meli! Freu mich auf weitere Folgen :)

    Apple Podcasts
    5
    Malolalamalo
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host for actionable visibility strategies and relatable storytelling.
Sound advice and practical steps are frequently highlighted by guests and the host alike.
Many episodes feel supportive for women reinventing careers, especially mothers.

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Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication TechniquesMatt Abrahams, Think Fast Talk Smart
Female Leadership Podcast
Female Leadership PodcastVera Strauch, Dear Monday
Fühlungsqualitäten
FühlungsqualitätenNeue Narrative, Kollo Media
On the Way to New Work - Der Podcast über neue Arbeit
On the Way to New Work - Der Podcast über neue ArbeitChristoph Magnussen & Michael Trautmann

Talking Points

Recent interactions between the hosts and their guests.

Liebe und Abschied: Wie echte Worte unser Leben berühren –Maria Lindner, Corporate Karriere zur Hochzeitsrednerin & Trauerrednerin - Mein Holistic Business
Q: Wie haben sich deine Gespräche mit den Trauerfamilien verändert?
Die Trauerfeiern haben mein Leben nachhaltig verändert und zeigen mir, wie wichtig es ist, die Zeit mit den Liebsten bewusst zu erleben.
Remember you're wild with Chris Maddox
Q: What kind of women come to you?
Women of all ages, often drawn to the idea of the 'Wild Woman' archetype, seeking meaningful connections and guidance.
Remember you're wild with Chris Maddox
Q: How did you get to do this beautiful work?
It was an organic process that evolved from her experiences and visions about the importance of women's circles.
From Graphic Designer to Building a Holistic Wellness Practice Mighty Mama & Mom Entrepreneur (And Why Your Health Is Your Family's Heartbeat)
Q: How do you tackle comparison as an entrepreneur?
It's important to have a toolbox of strong points and reminders, and to remember that people are drawn to your unique personality.
From Graphic Designer to Building a Holistic Wellness Practice Mighty Mama & Mom Entrepreneur (And Why Your Health Is Your Family's Heartbeat)
Q: What do you teach your clients?
I focus on pelvic floor strengthening and ensuring that exercise is fun, tailored to each individual.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on women in service-based, holistic or somatic businesses who are reinventing their careers after major life transitions. Episodes emphasize building authentic visibility, communicating a clear offer, and growing a practice that respects motherhood and energy. Guests often share real-world journeys from corporate or traditional roles into entrepreneurship, with a strong focus on sustainability, niche positioning, and storytelling that resonates with the right audience. Noteworthy streaks include a long-running emphasis on visibility for women over 40, practical frameworks for positioning, and initiatives like a collaborative visibility program designed to uplift multi-passionate founders and mothers without compromising pe... more

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These podcasts share a similar audience with this podcast:

1. The Mel Robbins Podcast

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this podcast launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Gifty Enright
2. Anna Lundberg
3. Brooke Hammer
4. Karolin König-Baykan
5. Debbie Weiss
6. Debbie Wise
7. Nadine Krischker
8. Nadine Krischke

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