Revenue Aligned
InnerPointVelkommen til Revenue Aligned podcasten. En centralisering af GTM information for B2B SaaS & tech virksomheder. Du vil få ny indsigt i alt fra hvordan du eksekverer marketing kanaler, demand gen, revenue attribution, optimerer din outbound og innoverer din GTM strategi. Podcasten er skabt og produceret af InnerPoint, og din host er Casper Hornstrup. Besøg os: https://innerpoint.dk/ Casper p... more
| Publishes | Twice weekly | Episodes | 23 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Danish | Number of Listeners | Categories | BusinessMarketing |
Listen to the Podcast
Latest Episodes
B2B SaaS & Fintech virksomheder er stadig stuck i cold outbound, performance marketing, "book en demo" ads, leadgenerering, gated content og en measuring model som måler ubrugelige metrics som MQLs, SQLs, pipeline & møder. more
En af de største GTM problemer for B2B SaaS virksomheder er Multi-Touch Point Revenue Attribution I alt for mange GTM strategier bliver en stor % af marketing budgetter på Linkedin, Meta & Google bliver spildt, og ingen er klar over det. more
Et stort GTM problem for B2B SaaS virksomheder er hvilke metrics virksomheden måler på. Problemet opstår i at marketing og salg bliver målt i metrics som leads, MQL's, SQL's, trafik, møder, pipeline osv. Men det er ubrugelige metrics, for de har inge... more
I mange år har B2B SaaS & Tech virksomheders GTM strategi været baseret på low intent leadgenerering. Men det er misaligned med hvor og hvordan beslutninger bliver taget i B2B, og har forfærdelige downstream konsekvenser. more
B2B virksomheder lider i stor graf af attribution bias mod software attribution & demand capture. Men 97% af B2B købsadfærd bliver taget på Dark Social kanaler. more
B2B SaaS virksomheder som stadig laver leadgenerering, cold outbound, gated content, whitepapers/e-bøger, direct response ads, HubSpot- og 3rd part tools til multi-touch attribution, måler marketing i MQL's, eksterne markerting bureauer til at køre l... more
En Revenue Performance Analyse er delt i tre, og målet er at analysere dine pipeline sources, inbound konverteringspunkter og paid kanaler i full-funnel salgs & revenue KPI'er baseret på objektivt CRM data. more
Det vil eventually gå op for B2B virksomheder, at mange af de ting de gør, er fordi det er passende for virksomheden, ikke køberen. more
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Chart Rankings
Apple Podcasts | #248 |  Denmark/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About Revenue Aligned
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How many episodes of Revenue Aligned are there?
Revenue Aligned launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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