Inside Fashion Marketing by Zalando Marketing Services
Zalando Marketing Services GmbHRetail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Co... more
| Publishes | Monthly | Episodes | 54 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking yea... more
Recorded live at our OMR Masterclass 2025 "Retail media reloaded: Shaping the love brands of tomorrow", this episode unveils the powerhouse panel with brand leaders Alma Lipa, CDMO at L’Oréal, Dunja Ehlert, Senior Director Sales eCommerce West at PVH... more
Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessi... more
Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Media Collective, and some of their members on the 22nd floor of our Zalando office, with Berlin stret... more
Recent Guests
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Reviews
- Great Show!
Great insights into the fashion world and how it works. Planning to share with my fashion Marketing students as a great form of education as well as insight into some of their favorite brands! Great work - thanks!
Apple Podcasts5Come Back Please
United States2 years ago
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Apple Podcasts | #63 |  Finland/Business/Marketing |
Apple Podcasts | #177 |  Hong Kong/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Content-driven commerce is a central theme, highlighting how brands must foster genuine connections with consumers in an increasingly competitive retail environment. Key topics include marketing strategies that integrate storytelling and community engagement, alongside explorations of industry collaborations. Episodes present engaging discussions on women's representation in retail media, the evolution of authentic brand identities, and customer-centric approaches in marketing. Each conversation is likely to provide actionable insights that marketers can apply to adapt and thrive in the shifting landscape of retail media.
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How many episodes of this podcast are there?
this podcast launched 4 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Alma Lipa
2. Dunja Ehlert
3. Iwona Skolicka
4. Chiara Grimoldi
5. Jasmin Bolouri
6. Jamie Bacon
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