Inside Fashion Marketing by Zalando Marketing Services
Zalando Marketing Services GmbHRetail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Co... more
| Publishes | Monthly | Episodes | 61 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
In this episode of Inside Fashion Marketing, you will discover exactly how artificial intelligence, advanced self-service platforms, and robust first-party data are transforming modern retail media from basic sponsored product listings into a powerfu... more
Pinterest turns wedding inspiration into real-world impact - blending cultural insight, creativity, and commerce.
Dive in with Vesselina Markova-Kauffmann, Director Retail at Pinterest, as she unpacks how weddings are evolving into immersive, emotion... more
What happens when a heritage brand meets a cultural phenomenon? In this episode of Inside Fashion Marketing, Heike Lari (Director Partner Marketing at Zalando) sits down with Mirjam Schüle (SVP Marketing at Karl Lagerfeld) to dissect the "From Paris ... more
Retail Media is everywhere. But the basics? Often blurred.
In this season opener, Heike Lari breaks retail media down to its core. What it is, who it’s for, and why it’s a full-funnel growth engine, not just a lower-funnel sales tool.
From ROI vs. ... more
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- Highly recommended
Crisp & valuable Podcast
Apple Podcasts5AugPil
Germany5 months ago - 👍🏻
Great Marketing insight!
Apple Podcasts5Busymom84Germany5 months ago - Great Show!
Great insights into the fashion world and how it works. Planning to share with my fashion Marketing students as a great form of education as well as insight into some of their favorite brands! Great work - thanks!
Apple Podcasts5Come Back Please
United States3 years ago
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Apple Podcasts | #219 |  Colombia/Business/Marketing |
Apple Podcasts | #222 |  Finland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A business-leaning show that centers on retail media, partnerships, and content-driven commerce in fashion and beauty. Episodes routinely unpack how brands collaborate with retailers, leverage AI and data to sharpen marketing, and blend inspiration with shoppable experiences across on-site and off-site channels. Noteworthy are deep dives into high-impact partnerships (heritage brands with celebrities, cross-brand campaigns) and practical frameworks for measuring impact, integrating live events, and aligning marketing with retailer platforms. The format favors actionable strategies, real-world case studies, and guest insights from senior marketers and industry leaders, making it a likely resource for brand and agency teams looking to grow re... more
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this podcast launched 5 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Diaa Abdallah
2. Miriam Schüller
3. Kiri Masters
4. Yann Le Bozec
5. Dr. Jannika Bock
6. Alma Lipa
7. Dunja Ehlert
8. Iwona Skolicka
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