Inside Fashion Marketing by Zalando Marketing Services
Zalando Marketing Services GmbHRetail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Co... more
| Publishes | Infrequently | Episodes | 55 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
Join us for a landmark episode as ZMS welcomes its first ever media partner on the show, Dr. Jannika Bock, Managing Director Retail at Google Germany! She joins our host Heike Lari to unpack how the ZMS-Google collaboration is supercharging growth fo... more
Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking yea... more
Recorded live at our OMR Masterclass 2025 "Retail media reloaded: Shaping the love brands of tomorrow", this episode unveils the powerhouse panel with brand leaders Alma Lipa, CDMO at L’Oréal, Dunja Ehlert, Senior Director Sales eCommerce West at PVH... more
Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessi... more
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- Great Show!
Great insights into the fashion world and how it works. Planning to share with my fashion Marketing students as a great form of education as well as insight into some of their favorite brands! Great work - thanks!
Apple Podcasts5Come Back Please
United States2 years ago
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Apple Podcasts | #72 |  Switzerland/Business/Marketing |
Apple Podcasts | #216 |  Finland/Business/Marketing |
Apple Podcasts | #238 |  Sweden/Business/Marketing |
Apple Podcasts | #239 |  Mexico/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Content-driven commerce is reshaping marketing strategies as brands strive to foster genuine customer connections. The podcast explores various facets of retail media, emphasizing its evolution from merely driving conversions to prioritizing authentic engagement and storytelling. Listeners can expect insights from industry leaders and marketing professionals on creating 'love brands' that resonate deeply with consumers, leveraging cultural relevance, and forming collaborations that amplify brand narratives. Each episode covers crucial topics in the context of customer-centric marketing, featuring innovative case studies and practical strategies to adapt to the changing landscape of retail, while also highlighting the vital importance of dat... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Pieces of Me - Inside Zalando
2. The Business of Fashion Podcast
3. Wahlgren & Wistam
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Dr. Jannika Bock
2. Alma Lipa
3. Dunja Ehlert
4. Iwona Skolicka
5. Chiara Grimoldi
6. Jasmin Bolouri
7. Jamie Bacon
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