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Artwork for Influencer Marketing Talks

Influencer Marketing Talks

Cure Media
Influencer Marketing
User Generated Content
Consumer Behavior
Luxury Fashion
Gen Z
Tiktok
Micro Trends
Digital Marketing
Social Media
Bard
Chatgpt
Fireworks Campaigns
Social Media Strategy
Creativity In Advertising
Quiet Luxury
Adobe Firefly
Instagram
Marketing Strategies
Cure Media
Employee-Generated Content

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.

Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you... more

PublishesTwice monthlyEpisodes100Founded5 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Influencer Marketing Talks

Latest Episodes

Influencer marketing inside one of the world’s biggest companies? That’s exactly what today’s guest, Marie-Laure De Veyt, Retail Influencer & Innovation Marketing Lead at Microsoft, has been building over the past decade. From pioneering a retail cre... more

The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide.

In this episode, we unpack five of the biggest shifts defining the creator economy in 2026, and what they mean for brands, ma... more

Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer ma... more

What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Marie-Laure De Veyt
Retail Creator and Innovation Marketing Lead at Microsoft
Microsoft
Episode: Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
Max Osborn
Founder of ThisThat and expert in brand lift solutions within influencer marketing.
ThisThat
Episode: ThisThat on Influencer Marketing’s Full-Funnel Power
Johan Uhrbom
Media Operations Manager at Intersport
Intersport
Episode: Intersport On Merging Tradition and Transformation
Jonatan Ehn
Chief Commercial Officer at Asket
Asket
Episode: Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Gracie Schram
Senior Creator Partnerships Manager at Epidemic Sound
Epidemic Sound
Episode: How Music Powers Authentic Creator Collaborations with Epidemic Sound
Alexander Swärd
Brand partnership advisor at Cure Media
Cure Media
Episode: How to Build a Winning Influencer Strategy for 2026
Vera Ebbeson Dahlin
Digital Activation Manager at Santa Maria, part of Paulig Group
Paulig Group
Episode: Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
Emily McDonnell
Head of Creator Partnerships Nordics at Snapchat
Snapchat
Episode: How Snapchat Is Redefining the Creator Economy
Alex Baker
Retail strategist, retail advisor, entrepreneur, and founder of Nordic Retail Hub
Nordic Retail Hub
Episode: What’s Next for Retail? Alex Baker on the Trends Shaping 2025

Hosts

Sanna Ödmark
Head of Marketing at Cure Media, she shares her expertise on influencer marketing and modern strategies.
Frida Ekholm
Creative Lead at Cure Media, Frida brings valuable insights into marketing trends and strategies.

Reviews

4.8 out of 5 stars from 107 ratings
  • Insightful, well researched, and fun to listen to!

    Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!

    I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more

    Apple Podcasts
    5
    MacBook Air - Erin
    United States2 years ago
  • A great podcast full of tips and insights!

    Sanna and Frida share their expertise on influencer marketing; a great resource!

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago
  • Einfach meeegggaaa unterhaltend

    super

    Apple Podcasts
    5
    fokusclan
    Germany3 years ago
  • Must-listen for all things influencer marketing

    No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!

    Apple Podcasts
    5
    Holly JEM
    United Kingdom4 years ago
  • Such a wealth of knowledge! 🧠

    So much valuable content in succinct, to the point episodes. I genuinely learn something new every single time I tune in, and I’ve enjoyed every episode I’ve listened to so far! Highly recommend checking this show out no matter whether you’re well-established as an influencer or completely new to the game - there’s something for everyone!

    Apple Podcasts
    5
    ASobering
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience members frequently note the practical tips and implementable strategies shared throughout episodes.
Listeners appreciate the insightful content, praising it for its well-researched and engaging discussions.
The show is often highlighted as a must-listen for anyone interested in influencer marketing, thanks to its diverse and knowledgeable guest lineup.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

ThisThat on Influencer Marketing’s Full-Funnel Power
Q: What would you say are the blockers or obstacles preventing this shift?
CMOs are often hesitant due to certainty, comfort, and the significant shift required in their budgeting and strategy.
Intersport On Merging Tradition and Transformation
Q: What advice would you give to other brands or marketers on a similar journey?
Focus on long-term strategies, invest in authentic partnerships, and maintain a balance between immediate sales and building emotional connections.
Intersport On Merging Tradition and Transformation
Q: How do you measure your success in Influencer Marketing?
Short-term success is measured by indicators like reach and engagement, while long-term metrics focus on brand awareness and emotional connection.
Intersport On Merging Tradition and Transformation
Q: What role does Influencer Marketing play in reaching new audiences?
Influencer Marketing allows Intersport to connect authentically with audiences, especially through a focus on running, which is seeing increased community engagement.
Intersport On Merging Tradition and Transformation
Q: Can you tell us a bit about yourself and your role?
Johan describes his role as responsible for implementing media tactics at Intersport, overseeing tasks ranging from media buying to analyzing brand perception.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Influencer Marketing Talks

What is Influencer Marketing Talks about and what kind of topics does it cover?

Focused on the evolving landscape of influencer marketing, this podcast provides a blend of industry insights, expert interviews, and practical strategies tailored for brands and marketers. By exploring topic areas such as consumer behavior, marketing trends, and the role of creators, it aims to equip listeners with the knowledge necessary to thrive in the fast-paced world of modern marketing. The engaging conversations feature notable guests from various sectors, offering diverse perspectives and real-world examples relevant to the influencer marketing space.

Where can I find podcast stats for Influencer Marketing Talks?

Rephonic provides a wide range of podcast stats for Influencer Marketing Talks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Influencer Marketing Talks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Influencer Marketing Talks get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Influencer Marketing Talks, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Influencer Marketing Talks?

Rephonic provides comprehensive predictive audience data for Influencer Marketing Talks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Influencer Marketing Talks have?

To see how many followers or subscribers Influencer Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Influencer Marketing Talks are there?

Influencer Marketing Talks launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencer Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Influencer Marketing Talks?

Rephonic pulls ratings and reviews for Influencer Marketing Talks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Influencer Marketing Talks?

Rephonic provides full transcripts for episodes of Influencer Marketing Talks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Influencer Marketing Talks?

Recent guests on Influencer Marketing Talks include:

1. Marie-Laure De Veyt
2. Max Osborn
3. Johan Uhrbom
4. Jonatan Ehn
5. Gracie Schram
6. Alexander Swärd
7. Vera Ebbeson Dahlin
8. Emily McDonnell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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