Inside the Creator Economy
Cure MediaInside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what... more
| Publishes | Twice monthly | Episodes | 100 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
In this episode of Inside the Creator Economy, we sit down with Alexander Shmelkov, Director of Global Brand Tracking at IKEA.
Most brand trackers are built to tell you what happened. Alexander has spent the last few years rebuilding one to help the... more
Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term?
In this episode of Inside the Creator Economy, we sit down with Sorin Patilinet, Global Marketing Effectiveness ... more
The creator role has changed - and not just in how content looks, but in what it demands from the people behind it.
In this episode of Inside the Creator Economy, we sit down with Norwegian creator Elisabeth Asserson Ingebrigtsen to unpack what it a... more
TikTok is no longer a channel you test. It’s a platform shaping how brands build relevance.
In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from TikTok Nordics to unpack what’s actually changing - not just on the platf... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Really inspiring
I really love your podcast, thank you for putting it together and sharing your thoughts and insights. It always leaves me with lots of ideas and inspo after listening! No matter the industry, there are always takeaways. Thank you!
Apple Podcasts5ContentMother
United Kingdom7 months ago - Insightful, well researched, and fun to listen to!
Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!
I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more
Apple Podcasts5MacBook Air - Erin
United States3 years ago - A great podcast full of tips and insights!
Sanna and Frida share their expertise on influencer marketing; a great resource!
Apple Podcasts5ninja steth jelly 7655United States3 years ago - Einfach meeegggaaa unterhaltend
super
Apple Podcasts5fokusclan
Germany3 years ago - Must-listen for all things influencer marketing
No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!
Apple Podcasts5Holly JEMUnited Kingdom4 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #57 |  Norway/Business/Marketing |
Apple Podcasts | #122 |  Sweden/Business/Marketing |
Apple Podcasts | #141 |  Switzerland/Business/Marketing |
Apple Podcasts | #197 |  Finland/Business/Marketing |
Apple Podcasts | #215 |  Ireland/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Inside the Creator Economy
What is Inside the Creator Economy about and what kind of topics does it cover?
The show centers on how creator-led marketing is reshaping modern brand building, with episodes featuring brand and platform leaders, creators, and agency executives. Topics frequently cover creator-led growth, authentic partnerships, AI's role in marketing, and the shift from traditional campaigns to real-time, culture-driven strategies across Europe. Notable themes include balancing global brands with local creator ecosystems, the importance of long-term brand assets, and the practicalities of involving creators early in planning to drive measurable business results. A standout aspect is the mix of deep-dive insights from large brands (IKEA, PepsiCo), platform perspectives (TikTok, Snapchat), and creator-first storytelling, offering liste... more
Where can I find podcast stats for Inside the Creator Economy?
Rephonic provides a wide range of podcast stats for Inside the Creator Economy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside the Creator Economy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Inside the Creator Economy get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Inside the Creator Economy, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Inside the Creator Economy?
Rephonic provides comprehensive predictive audience data for Inside the Creator Economy, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Inside the Creator Economy have?
To see how many followers or subscribers Inside the Creator Economy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Inside the Creator Economy?
These podcasts share a similar audience with Inside the Creator Economy:
1. Aspire with Emma Grede
2. On Purpose with Jay Shetty
3. Good Content with Shannon McKinstrie
4. Hot Smart Rich with Maggie Sellers Reum
5. The Mel Robbins Podcast
How many episodes of Inside the Creator Economy are there?
Inside the Creator Economy launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Inside the Creator Economy?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Inside the Creator Economy?
Rephonic pulls ratings and reviews for Inside the Creator Economy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Inside the Creator Economy?
Rephonic provides full transcripts for episodes of Inside the Creator Economy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Inside the Creator Economy?
Recent guests on Inside the Creator Economy include:
1. Alexander Shmelkov
2. Sorin Patilinet
3. Elisabeth Ingebrigtsen
4. Elin Palmelius
5. Roger Dupé
6. Jonathan Oteiza
7. Thomas Engelhart
8. Hedda Schroeter Skaug
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.