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Artwork for Influencer Marketing Talks

Influencer Marketing Talks

Cure Media
Influencer Marketing
User Generated Content
Consumer Behavior
Luxury Fashion
Gen Z
Tiktok
Micro Trends
Social Media
Digital Marketing
Bard
Chatgpt
Social Media Strategy
Fireworks Campaigns
Creativity In Advertising
Quiet Luxury
Adobe Firefly
Instagram
Marketing Strategies
Cure Media
Employee-Generated Content

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.

Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you... more

PublishesWeeklyEpisodes100Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Influencer Marketing Talks

Latest Episodes

We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest shifts we’re seeing.

This week, we’re joined by Hedda Schroeter Skaug, crea... more

Snapchat is rising fast again - and not for the reasons you think.

In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is suddenly back at the center of the conversation, and what most marketers stil... more

With nearly half a million followers on TikTok, Frida Jernspets has grown her platform slowly and steadily over years – no viral “big break”, just consistent, real connection. In this episode, she shares why that’s been key to her longevity, why she ... more

Cloetta may be Northern Europe’s leading confectionery company, but behind the colorful shelves and iconic classics lies one of the most complex challenges in FMCG: building brands for anyone, anytime, anywhere.

In this episode, we sit down with Tho... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Hedda Schroeter Skaug
Training influencer known for content on beauty and sports, primarily focused on running.
Episode: Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Per Christian Strand Teslo
Leading the Swedish office at Snap, passionate about connecting people and promoting authentic content.
Snap Inc.
Episode: Snapchat’s Comeback & The New Rules of Real Connection
Anna Knutsson
Head of Media at Findus Nordics
Findus
Episode: From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh
Björn Påhlman Spenger
Host of Framtidens E-handel, a leading podcast in retail and e-commerce.
Episode: Why Some Retailers Win (and Others Don’t)
Sarah Winckel
Marketing Director at Jaktia, a market-leading franchise chain in hunting, fishing and outdoor in Scandinavia.
Jaktia
Episode: The Power of Passion Communities: Inside the Male Creator Movement
Marie-Laure De Veyt
Retail Creator and Innovation Marketing Lead at Microsoft
Microsoft
Episode: Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
Max Osborn
Founder of ThisThat and expert in brand lift solutions within influencer marketing.
ThisThat
Episode: ThisThat on Influencer Marketing’s Full-Funnel Power
Johan Uhrbom
Media Operations Manager at Intersport
Intersport
Episode: Intersport On Merging Tradition and Transformation
Jonatan Ehn
Chief Commercial Officer at Asket
Asket
Episode: Inside Asket's Mission to Redefine Fashion and Consumer Behaviour

Hosts

Sanna Odmark
Host of Influencer Marketing Talks and Head of Marketing at Cure Media. Sanna is known for her expertise in influencer marketing and digital engagement strategies.
Frida Ekholm
Co-host of Influencer Marketing Talks and Creative Lead at Cure Media. Frida brings in her perspective as a creator and influencer, with insights on authenticity and community building.

Reviews

4.8 out of 5 stars from 109 ratings
  • Really inspiring

    I really love your podcast, thank you for putting it together and sharing your thoughts and insights. It always leaves me with lots of ideas and inspo after listening! No matter the industry, there are always takeaways. Thank you!

    Apple Podcasts
    5
    ContentMother
    United Kingdom2 months ago
  • Insightful, well researched, and fun to listen to!

    Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!

    I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more

    Apple Podcasts
    5
    MacBook Air - Erin
    United States2 years ago
  • A great podcast full of tips and insights!

    Sanna and Frida share their expertise on influencer marketing; a great resource!

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago
  • Einfach meeegggaaa unterhaltend

    super

    Apple Podcasts
    5
    fokusclan
    Germany3 years ago
  • Must-listen for all things influencer marketing

    No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!

    Apple Podcasts
    5
    Holly JEM
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the blend of guest perspectives and host dialogues to be engaging and educational.
Listeners appreciate the insightful conversations and practical strategies shared by industry experts.
The podcast is praised for its high-quality, well-researched content focused on current trends in the influencer marketing space.
Reviewers note that the discussions provide valuable takeaways applicable to various marketing contexts, regardless of one's experience level.
The hosts are commended for their expertise and ability to connect with guests, creating a welcoming environment for listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Q: How do you stay connected to your own body in a world obsessed with performance stats?
Hedda talks about focusing on how her body feels rather than relying on data from technology.
Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Q: What does running mean to you personally?
Hedda describes running as her free time where she can escape from her phone and be in her own thoughts, emphasizing its calming effect.
Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets
Q: So when did you realize that you had this voice?
Frida shares that it wasn't until recently that she found her voice on TikTok, as she realized she had the power to effect positive changes using her platform.
Snapchat’s Comeback & The New Rules of Real Connection
Q: How can brands effectively work with creators on Snapchat?
Brands need to trust creators to convey their messages authentically, which means allowing more creative freedom.
Snapchat’s Comeback & The New Rules of Real Connection
Q: What advice do you have for brands looking to succeed on Snapchat?
Brands should immerse themselves in the platform, understand its nuances, and adopt a more organic presence rather than bluntly advertising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Influencer Marketing Talks

What is Influencer Marketing Talks about and what kind of topics does it cover?

A series that provides in-depth insights into the dynamics of influencer marketing and the creator economy, featuring candid conversations with industry leaders, creators, and marketing experts. The discussions often explore consumer behavior, emerging trends, and the strategies brands can implement to effectively engage with audiences in an increasingly digital landscape. Unique for its combination of expert-led dialogues and practical lessons, the series is tailored to marketers and brands seeking to adapt to the fast-evolving marketplace of influencer-driven content.

Where can I find podcast stats for Influencer Marketing Talks?

Rephonic provides a wide range of podcast stats for Influencer Marketing Talks. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Influencer Marketing Talks and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Influencer Marketing Talks get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Influencer Marketing Talks, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Influencer Marketing Talks?

Rephonic provides comprehensive predictive audience data for Influencer Marketing Talks, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Influencer Marketing Talks have?

To see how many followers or subscribers Influencer Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Influencer Marketing Talks?

These podcasts share a similar audience with Influencer Marketing Talks:

1. Yada Yada
2. Good Content with Shannon McKinstrie
3. Fredagspodden
4. The Jasmine Star Show
5. Dumma Människor

How many episodes of Influencer Marketing Talks are there?

Influencer Marketing Talks launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencer Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Influencer Marketing Talks?

Rephonic pulls ratings and reviews for Influencer Marketing Talks from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Influencer Marketing Talks?

Rephonic provides full transcripts for episodes of Influencer Marketing Talks. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Influencer Marketing Talks?

Recent guests on Influencer Marketing Talks include:

1. Hedda Schroeter Skaug
2. Per Christian Strand Teslo
3. Anna Knutsson
4. Björn Påhlman Spenger
5. Sarah Winckel
6. Marie-Laure De Veyt
7. Max Osborn
8. Johan Uhrbom

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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