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Influencer Marketing Talks

Cure Media
Influencer Marketing
User Generated Content
Consumer Behavior
Luxury Fashion
Gen Z
Tiktok
Micro Trends
Digital Marketing
Social Media
Bard
Chatgpt
Fireworks Campaigns
Social Media Strategy
Creativity In Advertising
Quiet Luxury
Adobe Firefly
Instagram
Marketing Strategies
Cure Media
360 Content Strategy

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help ... more

PublishesTwice monthlyEpisodes100Founded5 years ago
Categories
BusinessMarketing

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Artwork for Influencer Marketing Talks

Latest Episodes

Influencer marketing is proving its strength across the entire funnel, and now there’s data to back it up. In this episode, Max Osborne, Founder of ThisThat, joins us to break down key findings from their latest report, which highlights influencer ma... more

What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation... more

Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing.

In this episode, Jonatan Ehn, Chief Commercial Officer at Asket, joins us to explor... more

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.

In this episode, we break down the trend that’s taken over TikTok and Instagram, where creators and people like you ... more

Key Facts

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Contact Information
Podcast Host

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Recent Guests

Max Osborn
Founder of ThisThat and expert in brand lift solutions within influencer marketing.
ThisThat
Episode: ThisThat on Influencer Marketing’s Full-Funnel Power
Johan Uhrbom
Media Operations Manager at Intersport
Intersport
Episode: Intersport On Merging Tradition and Transformation
Jonatan Ehn
Chief Commercial Officer at Asket
Asket
Episode: Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Gracie Schram
Senior Creator Partnerships Manager at Epidemic Sound
Epidemic Sound
Episode: How Music Powers Authentic Creator Collaborations with Epidemic Sound
Alexander Swärd
Brand partnership advisor at Cure Media
Cure Media
Episode: How to Build a Winning Influencer Strategy for 2026
Vera Ebbeson Dahlin
Digital Activation Manager at Santa Maria, part of Paulig Group
Paulig Group
Episode: Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
Emily McDonnell
Head of Creator Partnerships Nordics at Snapchat
Snapchat
Episode: How Snapchat Is Redefining the Creator Economy
Alex Baker
Retail strategist, retail advisor, entrepreneur, and founder of Nordic Retail Hub
Nordic Retail Hub
Episode: What’s Next for Retail? Alex Baker on the Trends Shaping 2025
Jade D'econzac Mbay
Creative strategist at Cure Media
Cure Media
Episode: The Biggest Content Trends Shaping Social Media in 2025

Hosts

Sanna Ödmark
Head of Marketing at Cure Media and co-host of the series, providing insights on digital marketing strategies and influencer engagement.
Frida Ekholm
Creative Lead at Cure Media and co-host of the series, specializing in influencer marketing and social media trends.

Reviews

4.8 out of 5 stars from 107 ratings
  • Insightful, well researched, and fun to listen to!

    Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!

    I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more

    Apple Podcasts
    5
    MacBook Air - Erin
    United States2 years ago
  • A great podcast full of tips and insights!

    Sanna and Frida share their expertise on influencer marketing; a great resource!

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago
  • Einfach meeegggaaa unterhaltend

    super

    Apple Podcasts
    5
    fokusclan
    Germany3 years ago
  • Must-listen for all things influencer marketing

    No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!

    Apple Podcasts
    5
    Holly JEM
    United Kingdom3 years ago
  • Such a wealth of knowledge! 🧠

    So much valuable content in succinct, to the point episodes. I genuinely learn something new every single time I tune in, and I’ve enjoyed every episode I’ve listened to so far! Highly recommend checking this show out no matter whether you’re well-established as an influencer or completely new to the game - there’s something for everyone!

    Apple Podcasts
    5
    ASobering
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts are commended for their engaging delivery, contributing to a lively atmosphere that encourages learning and discussion.
Listeners praise the podcast for its insightful content and expert guests, highlighting the accessibility of knowledge shared in each brief episode.
Many appreciate the practical tips provided, making it suitable for both newcomers and established marketers looking to refine their strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#32
Canada/Business/Marketing
Apple Podcasts
#159
France/Business/Marketing
Apple Podcasts
#21
Sweden/Business/Marketing
Apple Podcasts
#27
Japan/Business/Marketing
Apple Podcasts
#188
Singapore/Business/Marketing
Apple Podcasts
#193
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

ThisThat on Influencer Marketing’s Full-Funnel Power
Q: What would you say are the blockers or obstacles preventing this shift?
CMOs are often hesitant due to certainty, comfort, and the significant shift required in their budgeting and strategy.
Intersport On Merging Tradition and Transformation
Q: What advice would you give to other brands or marketers on a similar journey?
Focus on long-term strategies, invest in authentic partnerships, and maintain a balance between immediate sales and building emotional connections.
Intersport On Merging Tradition and Transformation
Q: How do you measure your success in Influencer Marketing?
Short-term success is measured by indicators like reach and engagement, while long-term metrics focus on brand awareness and emotional connection.
Intersport On Merging Tradition and Transformation
Q: What role does Influencer Marketing play in reaching new audiences?
Influencer Marketing allows Intersport to connect authentically with audiences, especially through a focus on running, which is seeing increased community engagement.
Intersport On Merging Tradition and Transformation
Q: Can you tell us a bit about yourself and your role?
Johan describes his role as responsible for implementing media tactics at Intersport, overseeing tasks ranging from media buying to analyzing brand perception.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Influencer Marketing Talks

What is Influencer Marketing Talks about and what kind of topics does it cover?

Focused on the intersection of influencer marketing and consumer behavior in the digital age, this insightful series brings in-depth discussions on how brands can adapt and thrive in an ever-evolving marketing landscape. With guest experts and the hosts drawing on their extensive industry experience, topics frequently include strategies for leveraging influencer partnerships, navigating social media algorithms, and understanding the nuances of consumer engagement. Each episode offers actionable insights, particularly emphasizing the role of micro-influencers and the importance of authentic collaborations that resonate with audiences. Its succinct format makes it accessible for marketers and aspiring influencers alike, promising valuable kno... more

Where can I find podcast stats for Influencer Marketing Talks?

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How many listeners does Influencer Marketing Talks get?

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How many subscribers and views does Influencer Marketing Talks have?

To see how many followers or subscribers Influencer Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Influencer Marketing Talks?

These podcasts share a similar audience with Influencer Marketing Talks:

1. The Influencer Podcast
2. Framtidens E-Handel
3. Good Content with Shannon McKinstrie
4. The Mel Robbins Podcast
5. Social Media Marketing Talk Show

How many episodes of Influencer Marketing Talks are there?

Influencer Marketing Talks launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencer Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Influencer Marketing Talks?

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What guests have appeared on Influencer Marketing Talks?

Recent guests on Influencer Marketing Talks include:

1. Max Osborn
2. Johan Uhrbom
3. Jonatan Ehn
4. Gracie Schram
5. Alexander Swärd
6. Vera Ebbeson Dahlin
7. Emily McDonnell
8. Alex Baker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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