Inside the Creator Economy
Cure MediaInside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what... more
| Publishes | Twice monthly | Episodes | 100 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
What does it actually take to turn a brand around, in a category where standing out is anything but easy?
In this episode, we sit down with Teresa Hedlund, Head of Brand & Marketing at Telenor Sweden, to unpack the transformation the brand has been... more
We're back with season 12! In this episode of Inside the Creator Economy, we sit down with Patrick Axzell, CEO of BUBS and Orkla Snacks Sweden.
Most brands spend years trying to create demand. BUBS suddenly had the opposite problem. As Swedish Candy... more
In this episode of Inside the Creator Economy, we sit down with Alexander Shmelkov, Director of Global Brand Tracking at IKEA.
Most brand trackers are built to tell you what happened. Alexander has spent the last few years rebuilding one to help the... more
Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term?
In this episode of Inside the Creator Economy, we sit down with Sorin Patilinet, Global Marketing Effectiveness ... more
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Reviews
- Really inspiring
I really love your podcast, thank you for putting it together and sharing your thoughts and insights. It always leaves me with lots of ideas and inspo after listening! No matter the industry, there are always takeaways. Thank you!
Apple Podcasts5ContentMother
United Kingdom10 months ago - Insightful, well researched, and fun to listen to!
Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!
I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more
Apple Podcasts5MacBook Air - Erin
United States3 years ago - A great podcast full of tips and insights!
Sanna and Frida share their expertise on influencer marketing; a great resource!
Apple Podcasts5ninja steth jelly 7655United States3 years ago - Einfach meeegggaaa unterhaltend
super
Apple Podcasts5fokusclan
Germany4 years ago - Must-listen for all things influencer marketing
No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!
Apple Podcasts5Holly JEMUnited Kingdom4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 |  Sweden/Business/Marketing |
Apple Podcasts | #111 |  Finland/Business/Marketing |
Apple Podcasts | #145 |  India/Business/Marketing |
Apple Podcasts | #161 |  Norway/Business/Marketing |
Apple Podcasts | #181 | Sweden/Business |
Apple Podcasts | #228 |  Denmark/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Inside the Creator Economy
What is Inside the Creator Economy about and what kind of topics does it cover?
A business-focused series exploring how creator-led marketing reshapes modern brand building. Weekly conversations center on integrating creators into long-term brand strategy, measuring impact beyond one-off campaigns, and navigating the creator economy across Europe. Notable strengths include interviews with senior marketers, platform executives, and top creators, plus actionable takeaways on collaboration, authentic storytelling, and cross-functional execution that brands can apply to stay culturally relevant in a fast-changing landscape.
Where can I find podcast stats for Inside the Creator Economy?
Rephonic provides a wide range of podcast stats for Inside the Creator Economy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside the Creator Economy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Inside the Creator Economy get?
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What are the audience demographics for Inside the Creator Economy?
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How many subscribers and views does Inside the Creator Economy have?
To see how many followers or subscribers Inside the Creator Economy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Inside the Creator Economy?
These podcasts share a similar audience with Inside the Creator Economy:
1. The Jasmine Star Show
2. Fredagspodden
3. Framgångspodden
4. Good Content with Shannon McKinstrie
5. Vad Fan Hände?
How many episodes of Inside the Creator Economy are there?
Inside the Creator Economy launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Inside the Creator Economy?
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Where can I see ratings and reviews for Inside the Creator Economy?
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How do I access podcast episode transcripts for Inside the Creator Economy?
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What guests have appeared on Inside the Creator Economy?
Recent guests on Inside the Creator Economy include:
1. Patrik Axzell
2. Alexander Shmelkov
3. Sorin Patilinet
4. Elisabeth Ingebrigtsen
5. Elin Palmelius
6. Roger Dupé
7. Jonathan Oteiza
8. Thomas Engelhart
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.