Inside the Creator Economy
Cure MediaInside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what... more
| Publishes | Weekly | Episodes | 100 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
The male beauty scene is evolving fast. But the way brands approach it often hasn’t caught up.
In this episode of Inside the Creator Economy, we sit down with Danish creator Jonathan Oteiza, also known as Jonna Skincare, to explore what’s really hap... more
Åhléns was losing money for over a decade. Today, it’s profitable, three years in a row.
In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief Strategy, Customer & Marketing Officer at Åhléns, to unpack one of the m... more
After more than five years and ten seasons of Influencer Marketing Talks, we’re stepping into a new chapter. Not because the conversations have changed, but because the industry has. Influencer marketing is no longer the debate. The proof is there. B... more
We’ve been bringing creators from our community into the podcast to understand what’s actually shaping culture locally - and right now, running culture is one of the biggest shifts we’re seeing.
This week, we’re joined by Hedda Schroeter Skaug, crea... more
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- Really inspiring
I really love your podcast, thank you for putting it together and sharing your thoughts and insights. It always leaves me with lots of ideas and inspo after listening! No matter the industry, there are always takeaways. Thank you!
Apple Podcasts5ContentMother
United Kingdom4 months ago - Insightful, well researched, and fun to listen to!
Just wanted to drop a quick note to say how much I love your show! Your insights on how AI is changing consumer behavior was insightful, well researched, and fun to listen to!
I'm a Co-founder of Level Up Creators, where we help creators build profitable and purpose-driven businesses around their areas of expertise. I’m always grateful to run across other leaders in the Creator Economy – there are so many creators who benefit from your advice! I’m looking forward to diving into more of your ep... more
Apple Podcasts5MacBook Air - Erin
United States3 years ago - A great podcast full of tips and insights!
Sanna and Frida share their expertise on influencer marketing; a great resource!
Apple Podcasts5ninja steth jelly 7655United States3 years ago - Einfach meeegggaaa unterhaltend
super
Apple Podcasts5fokusclan
Germany3 years ago - Must-listen for all things influencer marketing
No stone left unturned in this series and amazing to learn from so many different experts in the field! My favourite podcast!
Apple Podcasts5Holly JEMUnited Kingdom4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #205 | United Kingdom/Business/Marketing |
Apple Podcasts | #30 |  Finland/Business/Marketing |
Apple Podcasts | #35 |  Sweden/Business/Marketing |
Apple Podcasts | #174 |  Ukraine/Business/Marketing |
Apple Podcasts | #182 |  Norway/Business/Marketing |
Apple Podcasts | #227 |  Denmark/Business/Marketing |
Talking Points
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Audience Metrics
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Frequently Asked Questions About Inside the Creator Economy
What is Inside the Creator Economy about and what kind of topics does it cover?
A high-velocity deep-dive into how creator-led strategies reshape modern brand building, with a strong emphasis on authenticity, trust, and long-term value over one-off campaigns. Across episodes, discussions center on creator economics, shifting from traditional influencer campaigns to creator-led, real-time collaboration; the integration of e-commerce, retail, and social platforms; and the importance of building credible education and communities around brands. Notable themes include the role of trust and representation, the rise of in-house creator programs, and practical guidance for brands on early creator involvement, community building, and authentic storytelling that resonates across genders and cultures. The show often features lea... more
Where can I find podcast stats for Inside the Creator Economy?
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How many listeners does Inside the Creator Economy get?
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What are the audience demographics for Inside the Creator Economy?
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How many subscribers and views does Inside the Creator Economy have?
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Which podcasts are similar to Inside the Creator Economy?
These podcasts share a similar audience with Inside the Creator Economy:
1. The Jasmine Star Show
2. Good Content with Shannon McKinstrie
3. Build Your Tribe | Grow Your Business with Social Media
4. Alex & Sigges podcast
5. The Amy Porterfield Show
How many episodes of Inside the Creator Economy are there?
Inside the Creator Economy launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Inside the Creator Economy?
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Where can I see ratings and reviews for Inside the Creator Economy?
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How do I access podcast episode transcripts for Inside the Creator Economy?
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What guests have appeared on Inside the Creator Economy?
Recent guests on Inside the Creator Economy include:
1. Jonathan Oteiza
2. Thomas Engelhart
3. Hedda Schroeter Skaug
4. Per Christian Strand Teslo
5. Anna Knutsson
6. Björn Påhlman Spenger
7. Sarah Winckel
8. Marie-Laure De Veyt
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.