The Bottom Line: Ecommerce Tactics for Profitable Growth
Cody Wittick & Taylor LagaceJoin Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just the... more
| Publishes | Monthly | Episodes | 85 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessBusiness NewsNews | |||
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Latest Episodes
AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder an... more
A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system.
In this solo episode, I walk through the four most common ways founders and CEOs ... more
I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta.
Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 ... more
KC Holiday sold Qalo at 30. What came next surprised him more than building it did.
He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor. Almost 1,700 sessions in, on... more
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- Power Strategies!
Hey guys! If you’re looking for more marketing strategies that you could use everyday, do follow these duo. Amazing marketing tips and a lot more on their podcast. 🙌🏼
Apple Podcasts5Banny1114
Philippines2 years ago - Huge unlock
Seriously, don’t underestimate a good strategy. Made me realize I was just getting in my own way - the next big thing for us was just a solid idea. Keep it rocking guys!!
Apple Podcasts5Avid Poddie :)
United States2 years ago - Changing the game!
These 2 are some of the most authentic podcasters in the industry! Definitely feel blessed that they share their knowledge so widely and so openly. And they get into the nitty gritty. No gatekeeping. That’s a big win in my book.
Apple Podcasts5XvzevxUnited States2 years ago - Ecommerce magic
In three words: very relevant guest hosts, holistic focus on creative and paid, unsaturated strategy.
Integrating a 360-view of paid media and creative content definitely changes the game and makes this podcast very serious for scaling your e-commerce business. Hosts ensure they understand their clients' business goals and guide me on maintaining realistic targets and understanding unit economics to serve better and yield good results.
In sum, "The Bottom Line" is far more than a podcast; it i... more
Apple Podcasts5KernelM111
Canada2 years ago - High Level Content and Entertaining!
Been listening to this podcast for a few months now and my understanding of the marketing/influencer/entrepreneur world has greatly expanded. Love how high level it is while also keeping your interest with the personalities of the hosts! Definitely recommend if you’re wanting to grow in knowledge and get to that bottom line of what works and how to set your business and marketing strategy apart.
Apple Podcasts5LittleHUnited States2 years ago
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Apple Podcasts | #126 |  United Arab Emirates/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Two ecommerce growth experts share practical, battle-tested strategies for scaling DTC brands from startup to eight figures. Episodes typically cover paid and organic growth, unit economics, forecasting, influencer programs, creative testing, and channel diversification, with a focus on sustainable profitability and long-term brand health. Notable strengths include a strong emphasis on realistic KPIs (LTV, margins, retention) over shiny metrics, concrete frameworks you can apply immediately, and frequent collaboration with partner platforms to boost reach. The show often surfaces actionable templates, live case studies, and partnerships that help brands navigate promotional periods, optimize budgets, and expand through wholesale, retail, an... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Ecommerce Playbook: Numbers, Struggles & Growth
2. Marketing Operators
3. The Andrew Faris Podcast
4. Operators
5. The Ecomcrew Ecommerce Podcast
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. KC Holliday
2. Nate Gunn
3. Luke Hartelust
4. Drew Fallon
5. Chase Clymer
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