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Artwork for The Bottom Line

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just the... more

PublishesWeeklyEpisodes60Founded3 years ago
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Artwork for The Bottom Line

Latest Episodes

Doing highest volume and cost controls at the same time?

We hate to break it to you, but you’re probably sabotaging yourself…

In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully r... more

The latest episode of The Bottom Line shatters common misconceptions about media buying, as hosts Cody and Taylor from Kynship delve into the intricacies of modern digital advertising. They address the myth that media buyers simply "set it and forget... more

In the first Bottomline episode of 2025, Cody and Taylor take on the contentious topic of cost controls in Facebook advertising, offering a masterclass in advanced media buying strategies. They begin by demystifying the three types of cost controls -... more

There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking,... more

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Reviews

5.0 out of 5 stars from 39 ratings
  • Power Strategies!

    Hey guys! If you’re looking for more marketing strategies that you could use everyday, do follow these duo. Amazing marketing tips and a lot more on their podcast. 🙌🏼

    Apple Podcasts
    5
    Banny1114
    Philippines7 months ago
  • Huge unlock

    Seriously, don’t underestimate a good strategy. Made me realize I was just getting in my own way - the next big thing for us was just a solid idea. Keep it rocking guys!!

    Apple Podcasts
    5
    Avid Poddie :)
    United States7 months ago
  • Changing the game!

    These 2 are some of the most authentic podcasters in the industry! Definitely feel blessed that they share their knowledge so widely and so openly. And they get into the nitty gritty. No gatekeeping. That’s a big win in my book.

    Apple Podcasts
    5
    Xvzevx
    United States7 months ago
  • Ecommerce magic

    In three words: very relevant guest hosts, holistic focus on creative and paid, unsaturated strategy.

    Integrating a 360-view of paid media and creative content definitely changes the game and makes this podcast very serious for scaling your e-commerce business. Hosts ensure they understand their clients' business goals and guide me on maintaining realistic targets and understanding unit economics to serve better and yield good results.

    In sum, "The Bottom Line" is far more than a podcast; it i... more

    Apple Podcasts
    5
    KernelM111
    Canada7 months ago
  • High Level Content and Entertaining!

    Been listening to this podcast for a few months now and my understanding of the marketing/influencer/entrepreneur world has greatly expanded. Love how high level it is while also keeping your interest with the personalities of the hosts! Definitely recommend if you’re wanting to grow in knowledge and get to that bottom line of what works and how to set your business and marketing strategy apart.

    Apple Podcasts
    5
    LittleH
    United States7 months ago

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The Bottom Line launched 3 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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