The Bottom Line: Ecommerce Tactics for Profitable Growth
Cody Wittick & Taylor LagaceJoin Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just the... more
| Publishes | Monthly | Episodes | 74 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingNewsBusinessBusiness News | |||
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Latest Episodes
👉 Grow your bottom line: www.kynship.co/
Most brands are missing out on sales during BFCM without even realizing it…
They fall victim to the lie that their campaigns won’t pick up, make edits at 6 AM just to feel like they’re doing somet... more
👉 Grow your bottom line: www.kynship.co/
If you’ve been focusing all your energy on creative testing but are still struggling to convert, it’s time to test your offers.
Many entrepreneurs get so caught up in analyzing and tweaking the cre... more
👉 Grow your bottom line: www.kynship.co/
Too many brands expect an agency to come in and 10x their business without fixing anything internally.
In this episode, I get brutally honest about something I don’t think enough people in our worl... more
Most founders spend their first dollars on ads.
Luke Hartelust did the opposite—and it worked.
Before he even launched MNLY, a men’s precision health brand, he secured a six-figure partnership with HYROX. No ads, no gimmicks—just a bold marketing p... more
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- Power Strategies!
Hey guys! If you’re looking for more marketing strategies that you could use everyday, do follow these duo. Amazing marketing tips and a lot more on their podcast. 🙌🏼
Apple Podcasts5Banny1114
Philippinesa year ago - Huge unlock
Seriously, don’t underestimate a good strategy. Made me realize I was just getting in my own way - the next big thing for us was just a solid idea. Keep it rocking guys!!
Apple Podcasts5Avid Poddie :)
United Statesa year ago - Changing the game!
These 2 are some of the most authentic podcasters in the industry! Definitely feel blessed that they share their knowledge so widely and so openly. And they get into the nitty gritty. No gatekeeping. That’s a big win in my book.
Apple Podcasts5XvzevxUnited Statesa year ago - Ecommerce magic
In three words: very relevant guest hosts, holistic focus on creative and paid, unsaturated strategy.
Integrating a 360-view of paid media and creative content definitely changes the game and makes this podcast very serious for scaling your e-commerce business. Hosts ensure they understand their clients' business goals and guide me on maintaining realistic targets and understanding unit economics to serve better and yield good results.
In sum, "The Bottom Line" is far more than a podcast; it i... more
Apple Podcasts5KernelM111
Canadaa year ago - High Level Content and Entertaining!
Been listening to this podcast for a few months now and my understanding of the marketing/influencer/entrepreneur world has greatly expanded. Love how high level it is while also keeping your interest with the personalities of the hosts! Definitely recommend if you’re wanting to grow in knowledge and get to that bottom line of what works and how to set your business and marketing strategy apart.
Apple Podcasts5LittleHUnited Statesa year ago
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Apple Podcasts | #122 |  United Kingdom/Business/Marketing |
Apple Podcasts | #78 |  Ireland/Business/Marketing |
Apple Podcasts | #142 |  Israel/Business/Marketing |
Apple Podcasts | #236 |  Belgium/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This podcast presents actionable strategies and discussions centered on the growth of ecommerce brands, focusing primarily on the challenges and methodologies associated with scaling operations to significant revenue figures. The hosts, seasoned in performance marketing, share their wealth of experience in areas such as ad creatives, cost management, forecasting, and influencer marketing, commonly drawing from their work with prominent brands to illustrate concepts. Unique offerings include detailed breakdowns of complex topics like unit economics and the intricacies of advertising on Meta platforms, making the content valuable for both established and emerging ecommerce businesses seeking practical insights for growth. If practical marketi... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Andrew Faris Podcast
2. Limited Supply
3. Ecommerce Playbook: Numbers, Struggles & Growth
How many episodes of this podcast are there?
this podcast launched 3 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Luke Hartelust
2. Drew Fallon
3. Chase Clymer
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