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Influence Weekly

New Monaco Media, Inc.
Creator Economy
Influencer Marketing
Youtube
Creator Marketing
Unilever
Contracts
Creator Revolution
Measurement
Creator TV
Amaze
Popstore
Mr. Beast
CESD Talent Agency
Echo Me
Google Creator Search
Saas
Attribution
Target Corporation
Podcasting
Lenovo

Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.

PublishesTwice weeklyEpisodes86Founded3 years ago
Number of ListenersCategories
MarketingBusiness NewsBusinessNews

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Artwork for Influence Weekly

Latest Episodes

Kaleigh Moore is an independent B2B content strategist and LinkedIn creator who helps SaaS companies improve their visibility in AI-generated answers. She publishes the newsletter Context Window, tracks the intersection of creator economy and AI sear... more

YouTube

In this July episode, hosts Ceci Carloni and Nii Ahene break down three stories that capture the creator economy's maturation—from institutional capital entering the space to brands cracking creator performance marketing to Forbes confirming the indu... more

YouTube

CYLNDR Studios is a Los Angeles-based creative and production studio that operates at the intersection of strategy, design, filmmaking, and influencer marketing. The company serves brands looking to move beyond transactional creator partnerships by e... more

YouTube

Waypoint Partners is a specialist M&A advisory firm supporting high-growth businesses at the intersection of creativity, technology, and intellectual capital. With over $2 billion in completed deal value across 40 transactions, the firm advises found... more

YouTube

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Recent Guests

Leah Chaney
Director of Influencer at CYLNDR Studios
CYLNDR Studios
Episode: Leah Chaney (CYLNDR Studios): Every Revision Is a Tax on Creative
Matthew Lacey
Managing partner at Waypoint Partners, an M&A advisory firm focused on creative industry
Waypoint Partners
Episode: Matthew Lacey (Waypoint Partners): What the Whalar Deal Signals for the Creator Economy
Jo Wong
Chief Revenue Officer and GM of PopStore (PopStore is described as an agentic AI commerce platform built for creators)
PopStore
Episode: Jo Wong (Pop.Store): Virality Is Not a Business: Inside POP.STORE's Big VidCon Bet
Eddie Pietzak
Senior Vice President of Digital at CESD Talent Agency
CESD Talent Agency
Episode: Eddie Pietzak (CESD): The Creator Economy Needs a Mailroom
Andy Cloyd
CEO and co-founder of Superfiliate
Superfiliate
Episode: Andy Cloyd (Superfiliate): Automate Everything Except Relationships
Nick Jacklin
Partner at Underscore Talent and President of Shorthand Studios
Underscore Talent / Shorthand Studios
Episode: Nick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last
Brianna Doe
Founder of Verbatim
Verbatim
Episode: Brianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads
Bryan Barletta
Partner at Sounds Profitable and President of Podcast Movement
Sounds Profitable / Podcast Movement
Episode: Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself
Christian Liquigan
Leads brand partnerships at Spotter, focuses on creator partnerships and networks
Spotter
Episode: Christian Liquigan (Spotter): Creators Are Networks Now

Host

Ceci Carloni
Host of The Big Three, introducing conversations and guiding interviews

Reviews

4.8 out of 5 stars from 6 ratings
  • Love the weekly insights on the industry

    I am a subscriber to the newsletter and got super excited when they started the podcast. In 5 min you get the top stories in the influencer marketing space in a super nice way. Would definitely recommend to any one in the creator economy space.

    Apple Podcasts
    5
    Onixus
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring expert, practitioner-oriented perspectives.
The format delivers quick, actionable insights for busy pros.
The coverage across creator economy topics feels practical and forward-looking.
Listeners appreciate concise weekly rundowns of top influencer-marketing stories.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#100
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
Q: What does Unilever's shift toward creator-driven messaging mean for legacy brands?
It signals a potential longer-term reorientation where brands rely more on creators for authentic storytelling, potentially reducing the weight of traditional brand-produced content, especially in consumer-packaged goods.
Podcasting's Breakthrough Year with Greg Glenday of Acast
Q: How should brands think about advertising in podcasts to feel additive rather than disruptive?
Brands should be creative and flexible, using sponsorships that can be dynamically inserted, live reads adapted by show, and programmatic/audience-driven placements. The emphasis is on authenticity, relevance, and increasing the value of the show rather than interrupting it, with a focus on the host's credibility and audience trust.
Podcasting's Breakthrough Year with Greg Glenday of Acast
Q: What is your thesis on podcasting today and how has it evolved into 2026?
Podcasting has matured from a niche, ad-hoc space into a mainstream, white-space channel where discovery is more sophisticated, brands participate selectively with audience-first approaches, and creators build lasting relationships with listeners. The ecosystem now blends long-form conversations, narrative influencers, and data-driven discovery to surface quality content while preserving the listener experience.
October 2025: VCs Bet on Creator Communities, Agency Collapse Leaves Creators Unpaid & Instagram's Repost Gamble
Q: Nii, what signals will you look for or what would you look for in creators to invest in?
I'd focus on creators who understand their business and audience, especially those who operate in B2B spaces or have a clear path to monetization beyond ads, such as events, products, and services tied to their community.
Special Episode: Building Creator Infrastructure with David Abbey of Endlss
Q: Why is infrastructure still a missing piece even as budgets grow, and what early decisions shaped Endlss?
Infrastructure is missing because many mid-market brands struggle with scalable processes; early decisions focused on serving founder-led and challenger brands, offering comprehensive tools from day one, and avoiding gatekeeping to enable growth without heavy upfront costs.

Audience Metrics

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Frequently Asked Questions About Influence Weekly

What is Influence Weekly about and what kind of topics does it cover?

The show consistently covers the creator economy and influencer marketing, with a focus on how creators intersect with brands, entertainment, and technology. Episodes feature hands-on discussions about creator-led production, IP, and sustainable business models, often analyzing deal signals, infrastructure for creators, and long-term partnerships over one-off campaigns. Noteworthy are conversations with top industry operators and investors, practical frameworks for attribution and measurement, and a bias toward creator-centric workflows and scalable programs that blend media, tech, and commerce. Listeners can expect fast-paced, practitioner-focused insights, real-world examples, and strategic guidance on building durable creator businesses ... more

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Which podcasts are similar to Influence Weekly?

These podcasts share a similar audience with Influence Weekly:

1. Pivot
2. The Daily
3. Prof G Markets

How many episodes of Influence Weekly are there?

Influence Weekly launched 3 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Influence Weekly?

Recent guests on Influence Weekly include:

1. Leah Chaney
2. Matthew Lacey
3. Jo Wong
4. Eddie Pietzak
5. Andy Cloyd
6. Nick Jacklin
7. Brianna Doe
8. Bryan Barletta

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