In a Nudgeshell
Bühler + BühlerNudging ist laut Definition die vorsichtige Einflussnahme auf politische, wirtschaftliche o. ä. Entscheidungen von Menschen. Zielgerichtet auf den ältesten Teil unseres Hirns, beeinflussen Nudges uns alle im Handeln. Ob wir wollen, oder nicht. Die Erkenntnisse aus der Verhaltensökonomie wendet die Agentur Bühler & Bühler auf Kommunikation und Werbung an. Hannes Hug, Clemens Fachinger und Becca Kno... more
| Publishes | Twice monthly | Episodes | 11 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  German | Categories | BusinessMarketing | ||
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Grosse Bissen sind schlecht bekömmlich! Nicht nur beim Essen, sondern auch in der Kommunikation. Wie wir dadurch Entscheidungen signifikant erleichtern, zeigen uns unter anderem Schachprofis und die Fantastischen 4.
Geschenke haben einen erstaunlichen Effekt auf unser Gegenüber. Ungefähr gleich erstaunlich ist, was unser Hirn alles als Geschenk versteht. Selbst eine Tasse Tee hat eine überraschende Wirkung!
Eine einzige starke Erinnerung kann also unsere Sicht auf die Realität verändern. Doch wie bitte nutzen wir diesen Bias positiv in der Kommunikation? Wer reinhört, wird schlauer.
Wer bezeichnet sich selbst schon gerne als inkonsequent? Eben. Der tief verankerte Drang, die eigene Meinung oder vergangene Entscheidungen beizubehalten, spielt besonders dem Dialogmarketing in die Karten.
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Apple Podcasts | #117 |  Switzerland/Business/Marketing |
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1. Echo der Zeit
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3. Alles auf Aktien – Die täglichen Finanzen-News
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In a Nudgeshell launched 2 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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