In a Nudgeshell
Bühler + BühlerNudging ist laut Definition die vorsichtige Einflussnahme auf politische, wirtschaftliche o. ä. Entscheidungen von Menschen. Zielgerichtet auf den ältesten Teil unseres Hirns, beeinflussen Nudges uns alle im Handeln. Ob wir wollen, oder nicht. Die Erkenntnisse aus der Verhaltensökonomie wendet die Agentur Bühler & Bühler auf Kommunikation und Werbung an. Hannes Hug, Clemens Fachinger und Becca Kno... more
| Publishes | Weekly | Episodes | 11 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  German | Categories | BusinessMarketing | ||
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Grosse Bissen sind schlecht bekömmlich! Nicht nur beim Essen, sondern auch in der Kommunikation. Wie wir dadurch Entscheidungen signifikant erleichtern, zeigen uns unter anderem Schachprofis und die Fantastischen 4. --- Send in a voice message: https... more
Geschenke haben einen erstaunlichen Effekt auf unser Gegenüber. Ungefähr gleich erstaunlich ist, was unser Hirn alles als Geschenk versteht. Selbst eine Tasse Tee hat eine überraschende Wirkung! --- Send in a voice message: https://podcasters.spotify... more
Eine einzige starke Erinnerung kann also unsere Sicht auf die Realität verändern. Doch wie bitte nutzen wir diesen Bias positiv in der Kommunikation? Wer reinhört, wird schlauer. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bu... more
Wer bezeichnet sich selbst schon gerne als inkonsequent? Eben. Der tief verankerte Drang, die eigene Meinung oder vergangene Entscheidungen beizubehalten, spielt besonders dem Dialogmarketing in die Karten. --- Send in a voice message: https://podcas... more
Warum lieber den Spatz in der Hand als die Taube auf dem Dach? In vielen Sprachen gibt es solche Vergleiche zwischen Sicherheit und Risiko – und immer gewinnt die Sicherheit. Warum ist das so? Und wie nutzen wir das kommunikativ? --- Send in a voice ... more
Framing funktioniert nicht nur bei Bildern, sondern auch sprachlich. Und zwar messbar gut. Macht euch bereit für neue Blickwinkel und erstaunliche Experimente. Denn Perspektivenwechsel sind nicht nur eine Frage der Optik. --- Send in a voice message:... more
Worte oder auch Musik haben einen gravierenden Einfluss auf unser Handeln. Wie sehr, hat selbst uns überrascht. Erfahrt, wie ihr die Anwendungen von Priming für euere Ziele nutzen und Kundschaft zur richtigen Entscheidung nudgen könnt. --- Send in a ... more
Die Auswahl entscheidet, wo die Kundschaft anbeisst. Aber beim Angeln nach Aufmerksamkeit und Abschlüssen gibt es so einiges zu beachten… --- Send in a voice message: https://podcasters.spotify.com/pod/show/buehler-buehler/message
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