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Artwork for 讲书 | 品牌 22 律

讲书 | 品牌 22 律

惠迪

为什么要听惠迪讲书《品牌22律》?给你三大理由

【适用性】

最受美国企业家欢迎的三大品牌经典之一。中译本发行后,迅速成为品牌营销人必读书目。虽然已过去很多年,但随着信息爆炸、信息碎片化的程度越来越高,这本书中的定律显得更加适用了。

【实用性】

本书适合于中国广大的创业型、中小微企业深度阅读。大企业霸占市场的格局下,小体量或新品类公司出位越来越难。很多企业主(创业者)认为,我先把产品卖出去再说,什么品牌不品牌的,听起来太高大上。但遗憾地是,一个新品牌进入货架后,基本等于被淹没,商超B端不认你,C端也不买单,赔了时间和金钱,反过头来,意识到品牌的重要性。如果你已经放弃妄想,有品牌意识了,本专辑会帮你系统化的梳理实用方法。

【系统性】

定律1:扩张定律

定律2:收缩定律

定律3:公关定律

定律4:广告定律

定律5:词汇定律

定律6:信任状定律

定律7:质量定律

定律8:品类定律

定律9:命名定律... more

PublishesDailyEpisodes22Founded6 years ago
Language
ZH-CN
Categories
BusinessEntrepreneurshipMarketing

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Artwork for 讲书 | 品牌 22 律

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Which podcasts are similar to 讲书 | 品牌 22 律?

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1. 商业就是这样
2. 声动早咖啡
3. 半拿铁 | 商业沉浮录

How many episodes of 讲书 | 品牌 22 律 are there?

讲书 | 品牌 22 律 launched 6 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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