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How to Market Your DTC Brand

Goodo Studios

Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to. This show is created by Goodo Studios!

PublishesWeeklyEpisodes38Founded6 years ago
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MarketingBusiness

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Artwork for How to Market Your DTC Brand

Latest Episodes

Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.

In this episode we will discuss:

* How to build your strategy for marketing

* What platforms are working and not working for First Day

* Alexa’s process to t... more

At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems... more

Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that mak... more

Today’s guest is Sheridan Holland, a UGC Creator for many DTC Brands.

In this episode, we discuss:

- What are the most common misconceptions about UGC

- What makes up a great UGC video

- Frameworks for UGC videos that are most effective

- ... more

Today’s guest is Natalie Sportelli, Head of Content at ThingTesting, a media company bringing unsponsored takes on brands.

In this episode, we discuss: 

* How a brand can develop their personal voice and persona 

* Tips to keep in mind while ... more

Today’s guest is Brad Hoos, the Chief Growth Officer of The Outloud Group, an influencer marketing agency as well as the founder of MuskOx, a DTC apparel brand.

In this episode, we discuss:

* Common misconceptions of influencer marketing

* H... more

Today’s guest is Amanda Natividad, Marketing Architect at Sparktoro.

In this episode, we discuss:

* The difference between influence marketing and influencer marketing

* How to pitch sponsorships and media outlets

* How to use blogs and S... more

Today’s guest is Kristen Jones, the director of marketing at SuitShop as well as a UGC editor for The Quality Edit.

In this episode, we discuss:

* SuitShop’s winning ads and what makes them convert

* How to use blogs and SEO as a brand

* ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Reviews

5.0 out of 5 stars from 37 ratings
  • Insights for all levels

    Love that this show has something novel and insightful for founders and marketers at all levels. Matthew asks probing questions and gets the best advice from his guests!

    Apple Podcasts
    5
    stop making me choose
    United States4 years ago
  • Informative! Awesome Guests!

    Matt does a great job hosting a very valuable interview - just finished up How to Build a Genuine Audience episode and I got a lot of good information on what things I can do better moving forward with my business and personal brand 😊

    Apple Podcasts
    5
    JasmineQ
    United States5 years ago
  • Perfect infotainment

    Informative + entertaining! I love Matthew’s hosting skills and his super valuable guests.

    Apple Podcasts
    5
    jonscott613
    United States5 years ago
  • Wonderful!

    Thanks for all this information!

    Apple Podcasts
    5
    bal-erin-a
    United States6 years ago
  • Great Podcast.

    Love this podcast! Definitely give it a listen.

    Apple Podcasts
    5
    Ninny96
    United States6 years ago
  • Great takeaways!

    Every episode brings something new for me to consider. I love learning more about each guest and what’s worked to help get them to the success that they’ve achieved! Lots to learn and grow from every story shared!

    Apple Podcasts
    5
    withshayda
    United States6 years ago
  • So informative and overall great show

    I'm so excited for more! The last two shows were insightful and was so easy to listen!

    Apple Podcasts
    5
    Hhwlns
    United States6 years ago
  • So informative/inspiring!!

    I love this podcast!! So much diversity, and VALUABLE content given for FREE. Listen, listen, listen!!!

    Apple Podcasts
    5
    Nina Buford
    United States6 years ago
  • Strong interviews

    Really enjoying Matthew's show so far! He asks really good questions, and also hosts knowledgable guests who deliver a lot of value to an audience. Recommended!

    Apple Podcasts
    5
    CommsInfluence
    Canada6 years ago
  • Inspirational and informational

    Absolutely loved the podcast, he typically has different speakers come on the podcast to dive into their story. I really enjoy it!!

    Apple Podcasts
    5
    joshtheasian1
    United States6 years ago
  • Love it! Can't wait for more!

    LOVED this! I'm excited to follow along with more impactful, informative episodes! I thought the editing, music, and design of the episode with Jay was top notch. Way to go, Matt!

    Apple Podcasts
    5
    Kelsey from Austin❤️
    United States6 years ago
  • The next big thing

    This podcast is incredible! One episode in and you can call me hooked. This will be my new accompaniment to almost every activity I could possibly do. Good work, keep it up

    Apple Podcasts
    5
    kale wale
    United States6 years ago
  • Poignant

    What this generation needs!

    Apple Podcasts
    5
    Tony cervera
    United States6 years ago
  • Fresh, practical insights

    This podcast is helpful for anyone starting a business or wanting to grow their personal brand. This show is well produced and the guests are amazing. I can’t wait to learn more about how to grow my business!

    Apple Podcasts
    5
    brennan2020
    United States6 years ago
  • Relevant, useful and to the point.

    I’m super impressed with how every part of this podcast was easy to listen to and super relatable. I felt like every point had intent, but still felt like an open conversation. Can’t wait for more

    Apple Podcasts
    5
    noahk43
    United States6 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#172
Belgium/Business/Marketing

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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How many episodes of How to Market Your DTC Brand are there?

How to Market Your DTC Brand launched 6 years ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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