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Artwork for Why They Resonate

Why They Resonate

Jay Acunzo
Storytelling
Public Speaking
Marketing
Creativity
Entrepreneurship
Audience Engagement
Customer Experience
Personal Narratives
Social Media
Communication
Resonance
Resonance Over Reach
Content Creation
Success
Chase Jarvis
Business Development
Community Support
Sponsorships
Artificial Intelligence
Calm As a New KPI

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The s... more

PublishesTwice monthlyEpisodes72Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Why They Resonate

Latest Episodes

Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it.

Making things harder, she was introduced onto the stage in a ... more

This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strategy so it better serves others and my business at the same time.

You’ll hear a BI... more

I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional project this might be.

Then, listen to the empathy statement—a kind of prologue or "... more

In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. 

Plus, Seth and I trade stories in the back half of the episode—business st... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Amanda Natividad
Marketing thought leader, founder of Zero Click Marketing
Zero Click Marketing
Episode: Fixing a data-heavy keynote to feel like 1 seamless experience, not a collection of data | Amanda Natividad
Jeremy Enns
Founder of Podcast Marketing Academy and strategist
Podcast Marketing Academy
Episode: Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy
Seth Godin
Author and marketing expert
Episode: BEST OF: Seth Godin dissects his signature story
Andrew Davis
Best-selling author, internationally touring speaker, former NBC Today Show producer
Independent author/speaker
Episode: BEST OF: The only way to figure out a story is to tell it | Andrew Davis
Susan Bowles
Entrepreneur, founder of Unpublic
Unpublic
Episode: Something bad happened to me thanks to AI
Brian Piper
Marketing consultant, author, and skydiving expert
Self-employed
Episode: Improving the signature speech of a marketing entrepreneur
David Burkus
Bestselling author of five books and popular Ted Talk speaker.
Episode: David Burkus: Stories about others should still say something about YOU
David C. Baker
Bestselling author and expert in marketing and positioning
Punctuation
Episode: David C. Baker: Clarity comes *in* the articulation, not before it
Michelle Florendo
A Stanford-educated decision engineer and ICF-certified executive coach, specializing in teaching decision-making frameworks and coaching executives.
Powered by Decisions
Episode: Coaching call: Jay develops the premise of an entrepreneur and coach

Host

Jay Acunzo
Host of the show; professional speaker and public speaking advisor with involvement in IP development and storytelling-focused content.

Reviews

5.0 out of 5 stars from 96 ratings
  • Entertaining, human, insightful.

    I have learned a lot from listening to Jay and his guests or case studies. He is candid, generous, and bright. Worth your time.

    Apple Podcasts
    5
    Scheherazade_Mason
    United States4 months ago
  • Exceptional Experience

    Jay not only provides an exceptional value to his listeners, but as a guest, it was an exceptional experience for me!

    Apple Podcasts
    5
    neenjames
    United Statesa year ago
  • March 7th, 2025

    So this is going to sound dramatic, but listening to that particular podcast changed my projection and ultimately my life! Sometimes you just hear the right thing at the right time and it blows your mind. Love this podcast. Thanks for sharing your insights Jay!!

    Apple Podcasts
    5
    NicoleK1013
    Canadaa year ago
  • Worth every minute you listen

    First up - you should know I’m not into podcasts. Listening to learn isn’t my strong point. So when a podcast grabs and more importantly keeps my attention - I pay attention. This podcast is quality throughout from sound production, guest selection, the insightful questions Jay asks.

    You will always take away something that makes you better at telling stories.

    Love your work Jay! 😀

    Apple Podcasts
    5
    Michelle J Raymond
    Australia2 years ago
  • I’m obsessed!

    I’ve been bingeing this podcast since I discovered it, little under 1 month ago. I love Jay’s style, the production, the soundtracks, but MOST of all the analysis of stories. Each episode brings new guests who regale their signature stories, followed by keen observations and discussion on what worked and where the magic happens. It’s an intellectual listen and it goes way deeper into storytelling and public speaking than I’ve heard anywhere else. Each episode is packed full of gold. I’ve no... more

    Apple Podcasts
    5
    Ellabellacat
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate the focus on process and IP over hype, with many noting they've implemented concrete tactics from episodes.
Fans often highlight high-quality production, thoughtful guests, and a strong emphasis on resonance over reach.
The host's deep dives into structure and premise are repeatedly described as clear, relatable, and industry-forward.
Listeners cite practical, actionable storytelling guidance that translates to real-world speaking and marketing results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

BEST OF: The only way to figure out a story is to tell it | Andrew Davis
Q: How do you decide which details to include or cut when telling a story?
By researching deeply, identifying what moves the narrative forward for the audience, testing with listeners, and cutting anything that doesn't advance the core transformation the speaker wants the audience to experience.
Improving the signature speech of a marketing entrepreneur
Q: What changes have you seen in your presentation style?
Brian noted significant improvements in clarity and conciseness, now making his presentations more engaging and effective.
Improving the signature speech of a marketing entrepreneur
Q: How did you internalize that material?
Brian emphasized that prior guidance helped him to deliver his story more cohesively, allowing him to focus on impactful moments.
David C. Baker: Clarity comes *in* the articulation, not before it
Q: Why write this piece?
Baker explains that he wants to model good behavior in communication and connect with others authentically.
David C. Baker: Clarity comes *in* the articulation, not before it
Q: What do you see that communication style doing to the service provider?
Baker discusses the fear of failure that leads professionals to not be themselves, which ultimately backfires and brings them closer to failure.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Why They Resonate

What is Why They Resonate about and what kind of topics does it cover?

This program centers on the craft of storytelling, public speaking, and idea development for professionals who want to influence through clear, resonant communication. Across episodes, listeners hear deep dives into how speakers shape premises, structure talks, and evolve narratives from concept to delivery, often focusing on practical frameworks, IP development, and revenue-minded storytelling. The format blends solo insights, interview-style conversations, and live analyses that demonstrate process over flashy tactics, with a strong emphasis on building a reliable speaking career through repeatable methods, tangible examples, and scalable content ecosystems. Noteworthy is a consistent push toward mastering resonance, showing how a strong ... more

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How many episodes of Why They Resonate are there?

Why They Resonate launched 2 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Why They Resonate?

Recent guests on Why They Resonate include:

1. Amanda Natividad
2. Jeremy Enns
3. Seth Godin
4. Andrew Davis
5. Susan Bowles
6. Brian Piper
7. David Burkus
8. David C. Baker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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