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Artwork for How Stories Happen

How Stories Happen

Jay Acunzo
Storytelling
Marketing
Creativity
Public Speaking
Chase Jarvis
Leadership
Personal Development
Calm As a New KPI
Social Media
Entrepreneurship
Crypto Confidential
The Good Enough Job
Scott Monty
Friendships
Rand Fishkin
Business Development
Customer Experience
Innovation
Communication Skills
Public Relations

Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.

PublishesTwice monthlyEpisodes53Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for How Stories Happen

Latest Episodes

Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scatter... more

It's one thing for a solopreneur with a microphone to tell you to trust your own lived experiences to differentiate, resonate, and tell stronger stories. But what happens when there are millions of dollars at stake and millions of viewers consuming y... more

If you’re an expert in something, chances are, you share content about that something. But so does everyone around you. Merely sharing your expertise makes you a commodity. I can get it anywhere, and I guess you’re anywhere. That’s why I routinely sa... more

One of the hallmarks of great business storytellers is something called the catalyst story. They don't just shove their expertise at you like a wall of smarts. They take you on a journey.

Often, in a speech, a book, or even just a single piece or p... more

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Recent Guests

Michelle Florendo
A Stanford-educated decision engineer and ICF-certified executive coach, specializing in teaching decision-making frameworks and coaching executives.
Powered by Decisions
Episode: Coaching call: Jay develops the premise of an entrepreneur and coach
Jordan Geary
Emmy Award-winning producer and storytelling expert
Sesame Workshop
Episode: Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer
Neen James
Leadership strategist and keynote speaker
Neen James Communications
Episode: Neen James: how to create visual frameworks to elevate your business
Chris Ducker
Serial entrepreneur, founder of Youpreneur, and author of 'The Long-Haul Leader.'
Youpreneur
Episode: Chris Ducker: why you need a catalyst story to increase influence
Tom Webster
Partner at Sounds Profitable and author of The Audience Is Listening.
Sounds Profitable
Episode: Tom Webster: podcasting's top researcher on how to tell the story of numbers
Erin Halper
Founder of The Upside
The Upside
Episode: Erin Halper: What consultants who share content need to realize
Dorie Clark
A Wall Street Journal best-selling author and former journalist who helps professionals get their ideas heard.
Harvard Business Review
Episode: Dorie Clark: How to turn expertise into breakthrough ideas
Justin Moore
Founder of Creator Wizard and author of 'Sponsor Magnet'
Creator Wizard
Episode: Justin Moore: How he altered his storytelling to resonate with more people
Tamsen Webster
A message designer and author of Say What They Can't Unhear
Episode: The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer

Host

Jay Acunzo
Host of the series, Jay Acunzo is a storytelling advisor known for his expertise in helping professionals craft impactful narratives. He engages with expert guests to uncover strategies and frameworks for effective communication.

Reviews

5.0 out of 5 stars from 90 ratings
  • Exceptional Experience

    Jay not only provides an exceptional value to his listeners, but as a guest, it was an exceptional experience for me!

    Apple Podcasts
    5
    neenjames
    United States2 months ago
  • March 7th, 2025

    So this is going to sound dramatic, but listening to that particular podcast changed my projection and ultimately my life! Sometimes you just hear the right thing at the right time and it blows your mind. Love this podcast. Thanks for sharing your insights Jay!!

    Apple Podcasts
    5
    NicoleK1013
    Canada7 months ago
  • Worth every minute you listen

    First up - you should know I’m not into podcasts. Listening to learn isn’t my strong point. So when a podcast grabs and more importantly keeps my attention - I pay attention. This podcast is quality throughout from sound production, guest selection, the insightful questions Jay asks.

    You will always take away something that makes you better at telling stories.

    Love your work Jay! 😀

    Apple Podcasts
    5
    Michelle J Raymond
    Australia8 months ago
  • I’m obsessed!

    I’ve been bingeing this podcast since I discovered it, little under 1 month ago. I love Jay’s style, the production, the soundtracks, but MOST of all the analysis of stories. Each episode brings new guests who regale their signature stories, followed by keen observations and discussion on what worked and where the magic happens. It’s an intellectual listen and it goes way deeper into storytelling and public speaking than I’ve heard anywhere else. Each episode is packed full of gold. I’ve no... more

    Apple Podcasts
    5
    Ellabellacat
    United Kingdom9 months ago
  • Inspired Storytelling

    Thank you, Jay, for bringing together so many wonderful professionals. As an artist and online gallery owner, I know the importance of stories and how they connect us all. The episodes help me enhance storytelling skills for both myself, my collectors and my fellow artists.

    Apple Podcasts
    5
    Jennifer Steck, Artist
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the insights both practical and inspiring, noting a transformative impact on their professional communication skills.
Listeners appreciate the exceptional quality of storytelling techniques shared throughout the series.
Some listeners express a desire for more frequent episodes, highlighting the demand for continued engagement with the content.
The depth of conversation with knowledgeable guests garners praise for its relevance to business storytellers and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Coaching call: Jay develops the premise of an entrepreneur and coach
Q: How would you currently articulate your premise?
We want to make decisions we won't regret with clarity and confidence; therefore, we need to stop trying to remove emotions and use them as data.
Chris Ducker: why you need a catalyst story to increase influence
Q: What do you feel is the most different now in you compared to when you began, in terms of showing up publicly to share stories and inspire and teach?
I've become quite viscerally aware over the last few years that energy is our most valuable asset, more than time.
Neen James: how to create visual frameworks to elevate your business
Q: What is the difference between telling a story one time and having it become a signature story?
A signature story is not just told often; it resonates deeply with the audience and evolves based on their responses and the context in which it's presented.
Neen James: how to create visual frameworks to elevate your business
Q: Could you define contextual model for people who are unfamiliar?
A contextual model is a simplified framework that showcases your intellectual property in a shape, like a square or triangle, allowing you to elevate complex ideas and make them easily understandable.
Erin Halper: What consultants who share content need to realize
Q: What do you think sets your story apart in terms of how consultants should approach communication?
It's important to combine what you know with how you say it to create a stronger emotional connection.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About How Stories Happen

What is How Stories Happen about and what kind of topics does it cover?

A thoughtful exploration of the art and science of storytelling, this series focuses on how exceptional storytellers craft their narratives to resonate with audiences. Each episode features in-depth conversations with industry experts, who share their frameworks, techniques, and personal experiences that highlight the power of story in business communication. Topics range from marketing strategies and personal branding to effective communication methods, with emphasis on the transformative potential of storytelling in building connections and influencing audiences. Unique elements include the practical storytelling frameworks presented, allowing listeners to apply insights immediately in their own professional contexts, making this series p... more

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Which podcasts are similar to How Stories Happen?

These podcasts share a similar audience with How Stories Happen:

1. How I Write
2. 10% Happier with Dan Harris
3. 2Bobs—with David C. Baker and Blair Enns
4. The Ezra Klein Show
5. Pulling The Thread with Elise Loehnen

How many episodes of How Stories Happen are there?

How Stories Happen launched 2 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How Stories Happen?

Recent guests on How Stories Happen include:

1. Michelle Florendo
2. Jordan Geary
3. Neen James
4. Chris Ducker
5. Tom Webster
6. Erin Halper
7. Dorie Clark
8. Justin Moore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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