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Artwork for Why They Resonate

Why They Resonate

Jay Acunzo
Storytelling
Public Speaking
Marketing
Creativity
Entrepreneurship
Audience Engagement
Customer Experience
Personal Narratives
Social Media
Communication
Resonance
Content Creation
Success
Chase Jarvis
Community Support
Business Development
Sponsorships
Personal Branding
Communication Skills
Calm As a New KPI

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show ... more

PublishesTwice monthlyEpisodes68Founded2 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Why They Resonate

Latest Episodes

How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's rebrand and revival.

EPISODE CREDITS:... more

I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business. 

***

To get regular advice, frameworks, and stories helping you communicate with greater cla... more

I can't believe people can do THAT.

I can't believe people can DO that.

I can't believe PEOPLE can do that.

***

To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→

more

I'm sharing the full story in this episode. It's time to take stuff like this more seriously.

To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→

PS: As mentioned in... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Susan Bowles
Entrepreneur, founder of Unpublic
Unpublic
Episode: Something bad happened to me thanks to AI
Brian Piper
Marketing consultant, author, and skydiving expert
Self-employed
Episode: Improving the signature speech of a marketing entrepreneur
David Burkus
Bestselling author of five books and popular Ted Talk speaker.
Episode: David Burkus: Stories about others should still say something about YOU
David C. Baker
Bestselling author and expert in marketing and positioning
Punctuation
Episode: David C. Baker: Clarity comes *in* the articulation, not before it
Michelle Florendo
A Stanford-educated decision engineer and ICF-certified executive coach, specializing in teaching decision-making frameworks and coaching executives.
Powered by Decisions
Episode: Coaching call: Jay develops the premise of an entrepreneur and coach
Jordan Geary
Emmy Award-winning producer and storytelling expert
Sesame Workshop
Episode: Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer
Neen James
Leadership strategist and keynote speaker
Neen James Communications
Episode: Neen James: how to create visual frameworks to elevate your business
Chris Ducker
Serial entrepreneur, founder of Youpreneur, and author of 'The Long-Haul Leader.'
Youpreneur
Episode: Chris Ducker: why you need a catalyst story to increase influence
Tom Webster
Partner at Sounds Profitable and author of The Audience Is Listening.
Sounds Profitable
Episode: Tom Webster: podcasting's top researcher on how to tell the story of numbers

Host

Jay Acunzo
Host of How Stories Happen; speaking and storytelling advisor

Reviews

5.0 out of 5 stars from 94 ratings
  • Exceptional Experience

    Jay not only provides an exceptional value to his listeners, but as a guest, it was an exceptional experience for me!

    Apple Podcasts
    5
    neenjames
    United States9 months ago
  • March 7th, 2025

    So this is going to sound dramatic, but listening to that particular podcast changed my projection and ultimately my life! Sometimes you just hear the right thing at the right time and it blows your mind. Love this podcast. Thanks for sharing your insights Jay!!

    Apple Podcasts
    5
    NicoleK1013
    Canadaa year ago
  • Worth every minute you listen

    First up - you should know I’m not into podcasts. Listening to learn isn’t my strong point. So when a podcast grabs and more importantly keeps my attention - I pay attention. This podcast is quality throughout from sound production, guest selection, the insightful questions Jay asks.

    You will always take away something that makes you better at telling stories.

    Love your work Jay! 😀

    Apple Podcasts
    5
    Michelle J Raymond
    Australiaa year ago
  • I’m obsessed!

    I’ve been bingeing this podcast since I discovered it, little under 1 month ago. I love Jay’s style, the production, the soundtracks, but MOST of all the analysis of stories. Each episode brings new guests who regale their signature stories, followed by keen observations and discussion on what worked and where the magic happens. It’s an intellectual listen and it goes way deeper into storytelling and public speaking than I’ve heard anywhere else. Each episode is packed full of gold. I’ve no... more

    Apple Podcasts
    5
    Ellabellacat
    United Kingdoma year ago
  • Inspired Storytelling

    Thank you, Jay, for bringing together so many wonderful professionals. As an artist and online gallery owner, I know the importance of stories and how they connect us all. The episodes help me enhance storytelling skills for both myself, my collectors and my fellow artists.

    Apple Podcasts
    5
    Jennifer Steck, Artist
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production quality and pacing are consistently strong, making complex ideas easier to apply.
Listeners praise the host's thoughtful questioning and deep dives into storytelling craft.
Episodes are described as deeply insightful and highly actionable for business communication.
Guests are high-caliber with practical, actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#74
Finland/Business/Marketing
Apple Podcasts
#134
Switzerland/Business/Marketing
Apple Podcasts
#186
Norway/Business/Marketing
Apple Podcasts
#228
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Improving the signature speech of a marketing entrepreneur
Q: What changes have you seen in your presentation style?
Brian noted significant improvements in clarity and conciseness, now making his presentations more engaging and effective.
Improving the signature speech of a marketing entrepreneur
Q: How did you internalize that material?
Brian emphasized that prior guidance helped him to deliver his story more cohesively, allowing him to focus on impactful moments.
David C. Baker: Clarity comes *in* the articulation, not before it
Q: Why write this piece?
Baker explains that he wants to model good behavior in communication and connect with others authentically.
David C. Baker: Clarity comes *in* the articulation, not before it
Q: What do you see that communication style doing to the service provider?
Baker discusses the fear of failure that leads professionals to not be themselves, which ultimately backfires and brings them closer to failure.
David C. Baker: Clarity comes *in* the articulation, not before it
Q: Where do you suppose that came from and why does it matter?
Baker reflects on his desire for authenticity in communication, noting that he gets frustrated when he feels others aren't being real with him.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Why They Resonate

What is Why They Resonate about and what kind of topics does it cover?

This show centers on practical storytelling and public speaking, featuring interviews with authors, marketers, educators, and industry veterans who unpack how to craft ideas, speeches, and content with resonance. Episodes frequently explore frameworks, storytelling structures, and the craft of engaging an audience, often tying concepts to real-world business outcomes like branding, leadership, and keynote speaking. Unique strengths include deep-dive analyses of storytelling mechanics, actionable premises and IP building, and guest perspectives spanning marketing, entrepreneurship, and media production, making it valuable for listeners who want tangible ways to improve communication and influence.

Overall, it stands out for blending rigorou... more

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Which podcasts are similar to Why They Resonate?

These podcasts share a similar audience with Why They Resonate:

1. Wiser Than Me with Julia Louis-Dreyfus
2. The Interview
3. The Amy Porterfield Show
4. Good Hang with Amy Poehler
5. Social Media Marketing Podcast

How many episodes of Why They Resonate are there?

Why They Resonate launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Why They Resonate?

Recent guests on Why They Resonate include:

1. Susan Bowles
2. Brian Piper
3. David Burkus
4. David C. Baker
5. Michelle Florendo
6. Jordan Geary
7. Neen James
8. Chris Ducker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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