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How I Grew This

Branch
Mobile Marketing
Subscription Apps
User Acquisition
Data Analytics
Digital Marketing
SEO
Gamelight
Gaming Industry
App Analytics
Data-Driven Decision Making
Acquisition
Hertz
Segways
Marketing Strategies
Cycling
Search Engine Optimization
Policygenius

Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.

PublishesWeeklyEpisodes212Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for How I Grew This

Latest Episodes

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving landscape of digital marketing and SEO. Jason shares invaluable insights from his journey from a local b... more

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payba... more

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gameligh... more

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of m... more

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Recent Guests

Shumel Lais
Expert in mobile growth and performance marketing
Day 30
Episode: Subscription App Growth: Insights from the Frontlines
Günay Azer
Co-founder of Gamelight, a next-gen AI-driven user acquisition platform
Gamelight
Episode: How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

Reviews

5.0 out of 5 stars from 40 ratings
  • Awesome podcast!

    How I Grew This has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. Can't believe an incredibly valuable resource like this podcast is FREE! 🤩

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Love it but…

    Love this pod the only bad thing about it is that I am not a guest on it yet 👀

    Now let’s see if you check your reviews!

    Apple Podcasts
    5
    Yoann Pavy
    United Kingdom3 years ago
  • Insanely actionable

    Great show, actionable strategies for my mobile growth team!

    Apple Podcasts
    5
    High ffi
    United Kingdom4 years ago
  • Educational and fun

    Better than anything you can get in school. A great insider’s view of growth and marketing.

    Apple Podcasts
    5
    Minnie_Ing
    United States5 years ago
  • A must for app developers

    I run a consumer mobile dating app called coffee meets bagel and like other mobile developers, growth is something we consntantly work on. This podcast is a gem filled with real examples and practical tips from experts. I got so many growth ideas from this. A must for mobile developers in charge of growth.

    Apple Podcasts
    5
    Dawoonis
    United States5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#130
India/Business/Marketing
Apple Podcasts
#200
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Subscription App Growth: Insights from the Frontlines
Q: What advice is for someone who's just getting started with a subscription app?
Focus on getting instant feedback through paid acquisition to understand what messages and features resonate best with potential users.
Subscription App Growth: Insights from the Frontlines
Q: What are some of the things you see small apps doing wrong?
They often neglect proper event tagging and fail to understand the importance of a realistic payback period for their investments.
Subscription App Growth: Insights from the Frontlines
Q: So if I'm starting a subscription app, what are the things I need to get in order to be able to get that going?
You need to ensure your analytics and tracking are set up to monitor user behavior effectively and understand the full funnel from download to engagement.

Audience Metrics

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1. The Daily

How many episodes of How I Grew This are there?

How I Grew This launched 6 years ago and published 212 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Grew This?

Recent guests on How I Grew This include:

1. Shumel Lais
2. Günay Azer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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