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Higher Ed Marketing Lab

Echo Delta

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

PublishesMonthlyEpisodes39Founded5 years ago
Number of ListenersCategories
BusinessCoursesEducation

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Artwork for Higher Ed Marketing Lab

Latest Episodes

TikTok is the platform of choice for many of today’s prospective students, but consistently executing relevant and engaging content is a challenge many colleges and universities are still trying to overcome. In this episode, you’ll hear from Morgan ... more

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a month ago

Geoff Baird, CEO of EnrollML, shares pragmatic insights on how to evolve enrollment management. Discover how understanding market share, addressing foundational weaknesses, and leveraging data and technology can transform student recruitment higher e... more

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2 months ago

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. more

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a year ago

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA... more

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a year ago

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Reviews

5.0 out of 5 stars from 16 ratings
  • Associate Vice Chancellor of Marketing and Community Relations

    Great quality podcast with topics that are relevant for both leaders and practitioners in Marketing. Its rare to find a source that has content that is appealing to both. Great resource for professionals in college marketing!

    Apple Podcasts
    5
    Christy Keirn
    United States5 years ago
  • Fresh Ideas

    You work in higher ed for 30-some years and you feel like you hear the same things over and over again. What a breath of fresh air. Solid quality, right to the point interviews, and topics that help me make sense of a changing, digital world.

    Apple Podcasts
    5
    UrbanMyth61
    United States5 years ago
  • Taking a Different Approach

    I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.

    Apple Podcasts
    5
    Evergreen Pine
    United States5 years ago
  • Marketing

    Easy to listen to and a lot of helpful information. I subscribed for more in the future.

    Apple Podcasts
    5
    Bettyb131
    United States5 years ago

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Higher Ed Marketing Lab launched 5 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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