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Artwork for The Better Brand: Brand Strategy for Christian Entrepreneurs
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Christian Entrepreneurship
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The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that co... more

PublishesWeeklyEpisodes137Founded3 years ago
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Artwork for The Better Brand: Brand Strategy for Christian Entrepreneurs

Latest Episodes

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Episode Title: The Marketing Mistake I Made Even Though I Know Better

Slug suggestion: utm-tracking-marketing-mistake-christian-entrepreneurs

Meta description (155 chars max): I stopped tracking where my website traffic came fro... more

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Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where... more

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If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in busin... more

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If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three years, and instead of glossing over that, this episode uses it as the case study for a questio... more

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Recent Guests

Jenny Suneson
Podcasting expert helping moms build sustainable businesses in 20 hours or less using podcasting as their main visibility strategy
Episode: 133: Turn Podcast Listeners Into Clients with Jenny Suneson
Dr. Dave Jones
Founder of M Is Good, Christian advertising agency
M Is Good
Episode: 132: Why Your Marketing Problem Isn't Really About Budget with Dr. Dave Jones
Stefani Pady
Sales coach and founder of GLS Coaching & Consulting and Women Worship & Work
GLS Coaching & Consulting; Women Worship & Work
Episode: 131: How to Sell Without Feeling Salesy (with Stefani Pady)
Mallika Malhotra
The Brand CEO, brand strategist who helps women define niche and stand out
The Brand CEO
Episode: 129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra
Andee Hart
Sales strategist, mentor, and host of She Sells Differently
She Sells Differently
Episode: 124: Scarcity Mindset, Playing Small, and What God Says About Money — with Andee Hart (Part 1)
Jan Touchberry
Founder of The Brand Collaborative, marketing strategist, and faith-driven entrepreneur
The Brand Collaborative
Episode: 118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy
Lissa Figgins
Time strategist who helped build Redeem Her Time
Redeem Her Time
Episode: 116: Why Time Management Is Slowly Killing Your Growth — with Lissa Figgins
Faith Hanan
SEO expert, copywriter, podcaster
Faith Hanan's SEO/Copywriting agency and education initiatives
Episode: 113: How To Grow Your Business with SEO (Without Social Media) — Faith Hanan on Her Faith at Work
Lindsay Fletcher
Growth strategy coach specializing in profitable connections and building referral partnerships.
Episode: 104: Sales Is Serving: Why Christian Women Entrepreneurs Need to Stop Avoiding Selling with Lindsay Fletcher

Host

Jan Touchberry
Brand strategist and Showit website designer focused on Christian women entrepreneurs; host and brand advisor

Reviews

5.0 out of 5 stars from 36 ratings
  • Love this podcast!

    Jan is a breath of fresh air and tells it straight! sits one of my favorite shows!

    Apple Podcasts
    5
    lmfletch81
    United States5 months ago
  • Find Your Spark In The Sabbath Test🔥

    Jan, is an awesome Christ disciple and entrepreneur in the world’s marketplace. There’s so much value found in her words. I consider her a friend and sister in Christ and the marketplace— not a competitor. You can’t help but be blessed by Jan and her gifts and skills💜

    Apple Podcasts
    5
    Caringmessenger
    United States6 months ago
  • Authentic & Delightful

    I listened to episode 47: “My Spark Conference Recap“ and appreciated not only Jan‘s authentic nature and humorously delightful way of sharing but also several really good nuggets that I took note of for my business.

    Apple Podcasts
    5
    Tracy Dempsey
    United States2 years ago
  • God Bumps

    I listened to episode 21 about overflow and felt the Holy Spirit all around me. I’ve been walking through burn out for a long season in my business but God keeps asking me to take a step. In the obedience sometimes I feel forgetful of why I’ve been asked to do what I’m doing. Jan highlighted the areas of scripture that I needed to hear today and I’m ready to flow again with Him and let Him fill me back up.

    So so so good!

    Bee Andreen 🐝

    Apple Podcasts
    5
    Bee Evans
    United States2 years ago
  • A great intersection of secular and spiritual!

    Love how Jan combines our spiritual goals with our secular daily needs! She’s fun, intelligent, experienced and helps you to navigate being a woman and mother in todays modern world!

    Apple Podcasts
    5
    Live to Learn!
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate candid discussions on pricing, niche, and collaboration.
Listeners praise the host's authenticity and practical guidance.
Episodes are a strong blend of faith and actionable business tactics.
The content is seen as uplifting and useful for balancing ministry with profitability.
Guest lineups are viewed as credible and aligned with the show's mission.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

133: Turn Podcast Listeners Into Clients with Jenny Suneson
Q: What is the best single action for someone who has a podcast and wants to level up its effectiveness?
Conduct a full audit of both recent and older episodes to verify working links, clear calls to action, and up-to-date offers; then optimize the episodes and back catalog for SEO while aligning future content with a clear listener journey that moves audiences toward a specific next step, such as a lead magnet or paid offer.
133: Turn Podcast Listeners Into Clients with Jenny Suneson
Q: If their next step is a lead magnet of some kind, how can they monetize their podcast besides nurturing sequences?
Monetization can be approached by prioritizing your own products and services as the core revenue driver, using affiliates as a secondary channel, and leveraging sponsorships only when download milestones are met. Even for episodes about tools or tech stacks, include affiliate links, but keep a strong emphasis on offering your own paid offerings first. Sponsorships typically require thousands of downloads per episode to be lucrative, so they shouldn't be the primary strategy unless the podcast is a stand-alone business.
132: Why Your Marketing Problem Isn't Really About Budget with Dr. Dave Jones
Q: Talk to me about how you come to clients and help them define their strategy.
We start with a clear vision and a short, memorable statement, then build a plan that aligns messaging with the client's destiny and mission, testing it through AB experiments to ensure the messaging resonates with the target persona.
129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra
Q: Tell us about your approach to niching and the four-part framework you mentioned.
Mallika outlines the bullseye branding framework consisting of ideal client, specialize, standout, and solution; combining these elements with data from real clients and a strong, differentiating methodology helps clients crystallize a precise, revenue-driving niche.
116: Why Time Management Is Slowly Killing Your Growth — with Lissa Figgins
Q: How can listeners practically audit their time—what cadence do you recommend?
Use an annual planning audit, a quarterly 12-week focus cycle, and track one growth-focused initiative at a time to avoid overwhelm and create measurable progress.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical brand strategy and marketing for Christian women entrepreneurs, blending faith with business tactics. Episodes often tackle pricing, niche positioning, authentic marketing beyond social media, and converting audience interest into clients, all while weaving spiritual perspectives into everyday business decisions. Notable angles include how to price with confidence, build a sustainable brand without chasing trends, leverage collaborations, and use owned media like email lists and podcasts to grow visibility. A standout thread is a faith-forward approach to modern entrepreneurship, with actionable frameworks and real-world examples geared toward value-led growth and ministry-aligned impact.

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Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

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What are the audience demographics for this podcast?

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To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jenny Suneson
2. Dr. Dave Jones
3. Stefani Pady
4. Mallika Malhotra
5. Andee Hart
6. Jan Touchberry
7. Lissa Figgins
8. Faith Hanan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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