
The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that co... more
| Publishes | Weekly | Episodes | 137 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

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Episode Title: The Marketing Mistake I Made Even Though I Know Better
Slug suggestion: utm-tracking-marketing-mistake-christian-entrepreneurs
Meta description (155 chars max): I stopped tracking where my website traffic came fro... more
Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where... more
If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in busin... more
If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three years, and instead of glossing over that, this episode uses it as the case study for a questio... more
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Jan is a breath of fresh air and tells it straight! sits one of my favorite shows!
Jan, is an awesome Christ disciple and entrepreneur in the world’s marketplace. There’s so much value found in her words. I consider her a friend and sister in Christ and the marketplace— not a competitor. You can’t help but be blessed by Jan and her gifts and skills💜
I listened to episode 47: “My Spark Conference Recap“ and appreciated not only Jan‘s authentic nature and humorously delightful way of sharing but also several really good nuggets that I took note of for my business.
I listened to episode 21 about overflow and felt the Holy Spirit all around me. I’ve been walking through burn out for a long season in my business but God keeps asking me to take a step. In the obedience sometimes I feel forgetful of why I’ve been asked to do what I’m doing. Jan highlighted the areas of scripture that I needed to hear today and I’m ready to flow again with Him and let Him fill me back up.
So so so good!
Bee Andreen 🐝
Love how Jan combines our spiritual goals with our secular daily needs! She’s fun, intelligent, experienced and helps you to navigate being a woman and mother in todays modern world!
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Apple Podcasts | #105 |
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The show centers on practical brand strategy and marketing for Christian women entrepreneurs, blending faith with business tactics. Episodes often tackle pricing, niche positioning, authentic marketing beyond social media, and converting audience interest into clients, all while weaving spiritual perspectives into everyday business decisions. Notable angles include how to price with confidence, build a sustainable brand without chasing trends, leverage collaborations, and use owned media like email lists and podcasts to grow visibility. A standout thread is a faith-forward approach to modern entrepreneurship, with actionable frameworks and real-world examples geared toward value-led growth and ministry-aligned impact.
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5. She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
this podcast launched 3 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Jenny Suneson
2. Dr. Dave Jones
3. Stefani Pady
4. Mallika Malhotra
5. Andee Hart
6. Jan Touchberry
7. Lissa Figgins
8. Faith Hanan
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