’Hello Me’ - AI has flipped Personalisation
Rasmus HoulindMarketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.
For decades, personalisation has been something brands did to consumers. AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves.
Hello Me is a podcast from Rasmus Houlind (Agillic, Hello $Firstname) and... more
| Publishes | Daily | Episodes | 85 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
For years, personalisation has been us guessing what the customer wants. Scott Brinker, the "Godfather of Martech" and founder of chiefmartec.com, joins Rasmus Houlind and Frans Riemersma and closes on a different idea: instead of guessing, let the c... more
In the chapters leading up to this point, we've explored how to create meaningful, personalised experiences across channels, campaigns, and touchpoints. We've talked about data, content, and the orchestration that brings it all together. We've introd... more
In Chapter 22 of Hello $Firstname, Arild Horsberg reads ‘Achieving Organisational Maturity for Personalisation’.
Arild Horsberg is general manager of Forte Optimize in Oslo, Norway. In this chapter, he reads the final chapter of Part Four, where the... more
In Chapter 21 of Hello $Firstname, Yogita Wadhwa reads ‘Governance and Processes’.
Yogita Wadhwa works in what she calls the messy middle, where strategy, technology, data, and execution have to come together for things to actually work. She has spe... more
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Apple Podcasts | #91 |  United Kingdom/Business/Marketing |
Apple Podcasts | #3 |  Denmark/Business/Marketing |
Apple Podcasts | #122 | Denmark/Business |
Apple Podcasts | #164 |  Sweden/Business/Marketing |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About ’Hello Me’
What is ’Hello Me’ about and what kind of topics does it cover?
A thoughtful, exploratory series that examines how AI reshapes marketing by flipping personalization from a brand-led push to consumer-driven identity-building. Across episodes, the hosts-and frequent guest contributors discuss practical frameworks for personalisation at scale, the role of first-party data, privacy considerations, and the evolving balance between broad reach and tailored experiences. The format emphasizes open dialogue, challenging conventional wisdom and sharing real-world case studies, tools, and frameworks rather than product pitches. Listeners can expect a steady stream of actionable insights on how AI-enabled agents, data governance, and content strategy intersect to redefine how brands engage with customers in a world... more
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How many episodes of ’Hello Me’ are there?
’Hello Me’ launched 3 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on ’Hello Me’?
Recent guests on ’Hello Me’ include:
1. Ida Söderbäck
2. Mark Robertson
3. François Yves
4. Scott Brinker
5. Rupali Jain
6. Maria Moreau
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.