’Hello $FirstName’ - marketing experts discussing the topic of personalization
Rasmus HoulindReady to learn about personalization in marketing? Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale. The book is available in... more
| Publishes | Daily | Episodes | 77 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
In Chapter 17 of Hello $Firstname, Steen Rasmussen reads ‘Conversion Rate Optimisation and Personalisation’.
Steen Rasmussen is co-founder of Brand Leadership Community and IIH Nordic, as well as an international keynote speaker and consultant speci... more
In Chapter 16 of Hello $Firstname, Keanu Taylor reads ‘The CX Layers: How Data and Content Fuel Personalisation’.
Keanu Taylor is Global Head of Research at The MarTech Weekly, a global analyst firm helping enterprise brands turn the complexity of m... more
In Chapter 15 of Hello $Firstname, Ida Söderbäck reads ‘The Basic Foundations for Personalisation’.
Ida Söderbäck is a customer loyalty and CRM marketing expert currently at the Swedish Red Cross. In this chapter, she reads the opening chapter of Pa... more
In Chapter 14 of Hello $Firstname, Rasmus Houlind reads ‘Tying It All Up in the Bowtie of Personalization’.
Rasmus Houlind is the author of Hello $Firstname and narrates this chapter himself because it brings Part Two together. The chapter revisits ... more
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Apple Podcasts | #55 |  Denmark/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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