’Hello $FirstName’ - marketing experts discussing the topic of personalization
Rasmus HoulindReady to learn about personalization in marketing? Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale. The book is available in... more
| Publishes | Daily | Episodes | 65 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
In Chapter 5 of Hello $Firstname, Kim Jong Andersen reads ‘Marketing Without Personalisation’.
Kim Jong Andersen is Managing Partner at the Danish agency WDP. In this chapter, he reads a deliberately difficult exploration of what marketing would loo... more
In Chapter 4 of Hello $Firstname, Dr Matt Johnson reads ‘Why Does Personalisation Work?’
Matt is the author of Blindsight and Branding That Means Business, and he hosts the blog neuroscienceof.com. In this chapter, he brings the listener into the ps... more
In Chapter 3 of Hello $Firstname, Mhari Coxon reads ‘Defining Personalisation’.
Mhari is a marketer from the United Kingdom, and in this chapter she takes the listener into one of the book’s central missions: creating a practical definition of perso... more
In Chapter 2 of Hello $Firstname, Dr Jason Pallant reads ‘What Is the Problem with Personalisation?’
Jason is Director of the Marketing Technology Lab at RMIT University in Melbourne, Australia. He has also used some of the frameworks from Hello $Fi... more
Chart Rankings
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Apple Podcasts | #171 |  Norway/Business/Marketing |
Apple Podcasts | #216 |  Denmark/Business/Marketing |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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