
Willkommen bei Hauptsache es Klickt – dem Podcast, in dem Marketing aus zwei frischen Perspektiven beleuchtet wird. Deine Hosts, Jan Roskosch und Philipp Deprosse, sind Experten und Inhaber eigener Agenturen, die mit ihren unkonventionellen und oft pointierten Meinungen überzeugen. In jeder Folge bringen sie spontan das Thema auf den Tisch, das sie gerade bewegt – ehrlich, ungeschönt und garantier... more
| Publishes | Twice monthly | Episodes | 30 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

In dieser Folge von Hauptsache es klickt analysieren Jan und Phil das Modell des Ideal Customer Profile (ICP). Jan erklärt, warum das klassische Verständnis von Zielgruppen oft zu kurz greift und wie ein präzises ICP Unternehmen davor bewahrt, gigant... more
In dieser Folge von Hauptsache es klickt analysieren Jan und Phil das oft gefürchtete Thema Ausschreibungen. Gemeinsam mit Gast Maxim Abrams (COO von Ausschreibung.io) räumen sie mit dem Vorurteil auf, dass nur der günstigste oder kreativste Bieter g... more
In dieser Folge von Hauptsache es klickt analysieren Jan und Phil das S-O-R-Modell (Stimulus-Organismus-Response). Phil erklärt, wie Marketing heute nicht mehr nur auf Reiz und Reaktion setzt, sondern den Kontext (den Organismus) des Empfängers verst... more
In dieser Folge von Hauptsache es klickt diskutieren Phil und Jan mit KI-Expertin Valeria, warum 2026 das erste „voll produktive“ KI-Jahr wird. Weg von bloßen Tools, hin zu autonomen Prozessen: Erfahre, wie KI-Agenten die Customer Journey übernehmen ... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #222 | |
Apple Podcasts | #237 |
Listeners, social reach, demographics and more for this podcast.
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Hauptsache es klickt launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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