Hauptsache es klickt - Der Marketing Podcast mit den zwei Perspektiven
Philip Deprosse und Jan RoskoschWillkommen bei Hauptsache es Klickt – dem Podcast, in dem Marketing aus zwei frischen Perspektiven beleuchtet wird. Deine Hosts, Jan Roskosch und Philipp Deprosse, sind Experten und Inhaber eigener Agenturen, die mit ihren unkonventionellen und oft pointierten Meinungen überzeugen. In jeder Folge bringen sie spontan das Thema auf den Tisch, das sie gerade bewegt – ehrlich, ungeschönt und garantier... more
| Publishes | Twice monthly | Episodes | 33 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
In der 30. Folge von Hauptsache es klickt feiern Phil und Jan ihr Jubiläum und diskutieren mit Christiane Friedemannund Andreas Steinle vom Zukunftsinstitut Workshop über die Vorhersagbarkeit von Marketing-Entwicklungen. Sie analysieren, ob Marketer ... more
In dieser Folge von Hauptsache es klickt widmen sich Jan und Phil einem Thema, das im Werkzeugkoffer vieler Kommunikationsprofis oft fehlt: der Krisenkommunikation. Gemeinsam mit Expertin Jana Lautenschläger beleuchten sie, warum ein schlechter Linke... more
In dieser Folge von Hauptsache es klickt drehen Phil und Jan den Spieß um: Sie diskutieren das Prinzip der psychologischen Reaktanz. Phil erklärt am Beispiel eines Chevrolet-Kaufs von 1966, wie bewusste Ablehnung das Verlangen des Kunden steigert.
D... more
In dieser Folge von Hauptsache es klickt analysieren Jan und Phil das Modell des Ideal Customer Profile (ICP). Jan erklärt, warum das klassische Verständnis von Zielgruppen oft zu kurz greift und wie ein präzises ICP Unternehmen davor bewahrt, gigant... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #27 |  Ukraine/Business/Marketing |
Apple Podcasts | #214 | Ukraine/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Hauptsache es klickt are there?
Hauptsache es klickt launched a year ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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