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Hack Your Own PR

Odette Barry
Public Relations
Podcasting
Storytelling
Ripple Festival
Journalism
9honey
Australia
Pitching
Women's Empowerment
Small Business
Two Doting Dads
Today Extra
Marie Claire Women Of the Year Awards
Marie Claire
Instyle
Podcasting Industry
Kellie Riordan
Creativity
Sydney Morning Herald
The Age

Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications. Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journ... more

PublishesTwice weeklyEpisodes112Founded6 years ago
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MarketingEducationHow ToBusiness

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Artwork for Hack Your Own PR

Latest Episodes

Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable role she's earned through more than a decade of strategic... more

In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, caree... more

In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment wrangling and live control room chaos, Cosi brings an in... more

In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and Australia, Sudeshna brings a global sensibility to l... more

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Recent Guests

Lucinda McKimm
Journalist turned podcaster, producer and co-host of Ready or Not
Ready or Not
Episode: How to Pitch to Ready or Not with Lucinda McKimm
Cosi Toni
Executive producer of Channel Nine's Today Extra and experienced television producer
Channel Nine
Episode: How to pitch to Today Extra with Cosi Toni | Ep 110
Sudeshna Ghosh
Managing Editor at SBS Food, expert in cross-platform content
SBS Food
Episode: How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
Jo Abi
Senior Writer at 9Honey with over a decade of experience in digital journalism.
9Honey
Episode: How to pitch to 9Honey with Jo Abi | Ep 107
Melissa Reader
CEO of Violet, a company focused on end-of-life planning and social change
Violet
Episode: How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106
Calum Jaspan
Media writer at The Sydney Morning Herald and The Age
The Sydney Morning Herald and The Age
Episode: Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105
Mia Fileman
Founder of Campaign Del Mar and creative pioneer behind Ripple Festival
Ripple Festival
Episode: Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104
Kellie Riordan
A podcasting expert and founder of Dead Set Studios.
Dead Set Studios
Episode: BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102
Abbie Chatfield
A popular podcaster and television personality in Australia.
It's A Lot podcast
Episode: How to pitch to Abbie Chatfield's It's A Lot with Lem Zakharia | Ep 103

Host

Odette Barry
Host of the podcast with a focus on public relations, media insights, and empowerment for small business owners.

Reviews

4.8 out of 5 stars from 70 ratings
  • Listen immediately!

    If you’re an SME, I can’t recommend this podcast more highly. The content is invaluable. Thanks Odette 🐾

    Apple Podcasts
    5
    jenny🇦🇺
    Australia2 years ago
  • Brilliantly useful

    Odette is the expert on PR. Her conversations are insightful as well as practical!

    Apple Podcasts
    5
    How To Start Up by FF&M
    United Kingdom3 years ago
  • Game changer

    I have learnt SO MUCH listening to this podcast. Odette is an absolute wealth of knowledge and her guests are always super interesting. Due to her down to earth approach and sprinkles of humour this podcast is such an enjoyable listen.

    I recently pitched to a major Australian online publication and was featured and I owe it to this podcast for knowing what to do. Thank you Odette!

    Apple Podcasts
    5
    Reioni Douglas
    Australia3 years ago
  • Informative AND entertaining

    Odette, and her guests, are amazing at really breaking down the dos and don’ts of PR. Every episode has loads of little gems that make the publicity game one anyone can play.

    Recommended for anyone that wants to get their name out there but doesn’t quite have l the budget for their own publicist!

    Apple Podcasts
    5
    Nicole Sergi
    Australia3 years ago
  • Essential listening for any small business owner

    Odette is so generous with her knowledge and has some great guests on. Much to learn for anyone who can’t afford a full time PR rep. 5 stars.

    Apple Podcasts
    5
    KateT🙌🏽
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find value in hearing real-world experiences and strategies from industry experts, reinforcing the show's credibility.
Many reviews commend the engaging and informative format, making complex PR topics accessible and enjoyable.
The show's focus on DIY PR is highlighted as a major strength, appealing to those without extensive marketing budgets.
Listeners appreciate the practical tips and insider knowledge shared by the host and guests, which empower them in their PR efforts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
Q: Is there anything that you think PRs or founders knew before jumping into an interview?
It's essential to be comfortable and authentic, as nervousness can lead to stiff and less relatable interactions.
How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
Q: What does a really good pitch look like? What gets you excited?
A pitch needs a strong hook, something of actual value to the audience, and should align with our content priorities.
How to pitch to Instyle with Justine Cullen | Ep 101
Q: Can you talk us a little bit about the background of the cover with Grace Tame?
Justine discusses how timely social issues prompted InStyle to create impactful covers and launch meaningful conversations.
BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102
Q: What does a good podcast pitch look like?
A good pitch highlights unique and interesting elements, provides context, and follows through with narrative.
BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102
Q: What advice do you have for people pitching themselves to podcasts?
You must listen to the show and ensure your pitch is tailored to fit its style and audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Hack Your Own PR

What is Hack Your Own PR about and what kind of topics does it cover?

Focused on empowering small business owners, this podcast provides essential insights into the often misunderstood world of public relations. Each episode features engaging discussions with publicists, journalists, and media experts, highlighting actionable tips on how to effectively promote oneself and navigate media landscapes. Common themes include the importance of storytelling, understanding audience engagement, and crafting compelling pitches tailored to various publications. This resourceful show stands out for its practical advice, making it particularly useful for those seeking to enhance their DIY PR efforts without significant financial investment in traditional public relations services.

Where can I find podcast stats for Hack Your Own PR?

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How many listeners does Hack Your Own PR get?

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What are the audience demographics for Hack Your Own PR?

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How many subscribers and views does Hack Your Own PR have?

To see how many followers or subscribers Hack Your Own PR has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Hack Your Own PR?

These podcasts share a similar audience with Hack Your Own PR:

1. Conversations
2. No Filter
3. Mamamia Out Loud
4. Female Founder World
5. 7am

How many episodes of Hack Your Own PR are there?

Hack Your Own PR launched 6 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hack Your Own PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Hack Your Own PR?

Rephonic pulls ratings and reviews for Hack Your Own PR from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Hack Your Own PR?

Rephonic provides full transcripts for episodes of Hack Your Own PR. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Hack Your Own PR?

Recent guests on Hack Your Own PR include:

1. Lucinda McKimm
2. Cosi Toni
3. Sudeshna Ghosh
4. Jo Abi
5. Melissa Reader
6. Calum Jaspan
7. Mia Fileman
8. Kellie Riordan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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