Un Podcast sobre marketing de aplicaciones móviles en español. En los distintos episodios vamos a hablar de Growth, comportamientos del usuario, adquisición, retención, MMPs, producto, casos de éxito de marcas reconocidas y todo lo que tienes que saber sobre la industria del Mobile Marketing.
Publishes | Weekly | Episodes | 45 | Founded | 3 years ago |
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Language | Spanish | Number of Listeners | Categories | BusinessMarketing |
¿Cuál es el rol de growth en una compañía? ¿Se puede crecer en brand, producto, adquisición y retención?🎙️ En este episodio revisamos con Abdala Pineda, Head of Growth de Fintech Spin by Oxxo, como elegir las variables indicadas para escalar tu comp... more
Conocemos el secreto detrás del amor incondicional a la marca. Junto a Carmen Sánchez, Brand Communication en Starbucks, conversamos sobre cómo la marca de café construye conexiones emocionales genuinas. 🎧 ¡Sumérgete en el sabor del brand-love!
Junto a Estephany P. Ley, Directora de banca en BanCoppel, conocemos el recorrido de una marca con inicios en el retail y que hoy se consolida como fintech en todo México. Conoce desde adentro cómo la inclusión financiera se construye a la par de los... more
La inteligencia artificial generativa está revolucionando la forma en que las marcas se conectan con su audiencia. more
En esta oportunidad profundizamos en cómo las mejores empresas están revolucionando el mercado con ideas disruptivas con un invitado excelente, Guillermo Álvarez, Latam Managing Director en AppsFlyer. more
Exploramos la fascinante revolución de la televisión conectada junto a Antonella Camelione,VP of Revenue SPAIN & LATAM de Kivi. more
En esta oportunidad invitamos a Erick Águila, Media & Performance Marketing Sr Manager en Warner Bros para conocer qué son los modelos de suscripción y las tácticas que emplean las aplicaciones de streaming para mantener a los suscriptores comprometi... more
Conversamos con Noelia Acosta, Agency Alliances Manager SP Latam en AppsFlyer, sobre el estado actual de Fraude y nos compartió cómo valorar las métricas de tu app y asegurar una experiencia confiable para tus usuarios.
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Hablemos de Mobile Marketing launched 3 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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