広報PRの実践ノウハウ_PR Chat
広報PRの実践ノウハウ〜prchat〜広報中級者向け、キホンのホについて毎回質問や事例を中心にお届けする皆さんで作っていく番組です。 ご質問・ご意見など、Twitter DMからお寄せください。@PRChat2021
| Publishes | Weekly | Episodes | 178 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Japanese | Number of Listeners | Categories | MarketingBusiness |
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炎上だけが企業評価を下げるわけではありません。誤解されたまま、説明されないまま、沈黙が続くことで、信頼は静かに削られていきます。本シリーズでは、炎上・不信・沈黙といった「マイナスの局面」で、企業がどのような判断をしているかが、評価を左右する構造を整理します。
重要なのは説明の量ではなく、判断軸が見えるかどうか。広告では補えないレピュテーション領域を、PR視点で捉え直します。
2026年最初の配信では、広報という仕事に残り続けている「違和感」から考えます。
共感はどこまで必要なのか。ギャップはどこまで攻めていいのか。広報は情報ではなく関係性をつくる仕事なのか。
広告の意思決定構造が変わる中で、偶然ではなく「設計」する広報のあり方を静かに整理します。
「1万円のあめが完売」という話題から、ギフトに求められる価値の変化を読み解きます。若者にとってギフトは「私はあなたを見ている」というメッセージ行為。この構造は、実は広報にもそのまま当てはまります。ヒトツブカンロやゴディバの事例をもとに、“認知資産”をどう活かし、あえてギャップを設計するかを解説。無難がリスクになる時代のPR発想を考える回です。
12月第2週〜第3週は、大きなニュースが出にくく、メディアの“ネタ探し”が難航する時期。
この“空白週”に強いのは、小さくて生活感のある広報ネタです。今回は、今まさに刺さる“年末の小ネタ”をつくる方法を解説。焦り・疲れ・不安・プチ贅沢など、12月ならではの生活者心理をどう企画化するかを具体的に紹介します。
明日から使える実務ヒント満載の回です。
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #99 | Japan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 令和の広報ラジオ
How many episodes of 広報PRの実践ノウハウ_PR Chat are there?
広報PRの実践ノウハウ_PR Chat launched 4 years ago and published 178 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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