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No BS news about B2B Go-To-Market. This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experiences buyers want. Mark Kilens and Rachel Elsts Downey give it to you straight - what you're doing wrong, what you're doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviors, and proven plays you can ... more

PublishesTwice monthlyEpisodes36Founded2 years ago
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MarketingTechnologyBusiness

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Artwork for GTM News Desk

Latest Episodes

What actually moves the needle in modern B2B marketing?

How do GTM teams balance creativity with accountability?

Where does focus matter most when resources are tight and expectations are high?

We explore all of this in this episode of GTM News Desk... more

Is community the new driving force behind B2B marketing?

Can AI and human creativity work in harmony?

How can GTM teams adapt when speed, clarity, and trust are core for buyer engagement?

We discuss all of this in this episode of GTM News Desk. Jaro... more

Are AI search tools changing how buyers discover solutions, or are we just seeing the early signals? Is SEO still a dependable channel, or is it turning into something entirely different?

How should GTM teams think about influence when clicks no long... more

Can marketing and sales really operate as one team rather than in parallel?

Are B2B leaders actually hungry for more automation, or are they feeling overloaded by it?

What does a partnership between marketing and sales look like when deals are on the... more

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Reviews

5.0 out of 5 stars from 8 ratings
  • Amazing insights!

    Mark and Nick absolutely provide so much insight into creating impactful, GTM motions. As a business owner, I love this podcast!

    Apple Podcasts
    5
    SaraBB111
    United Statesa year ago
  • People First Marketing? 5 Stars!

    Mark and Nick are two of the best folks I know that can take one of the most critical components of growth, the people within your audience, and find a systematic approach to be creative and still quantify your efforts to C-levels.

    They are also awesome people that I’m so grateful to know.

    Apple Podcasts
    5
    Jason Etter
    United States2 years ago

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GTM News Desk launched 2 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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