GTM News Desk
Mark KilensNo BS news about B2B Go-To-Market. This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want. Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can ... more
| Publishes | Twice monthly | Episodes | 46 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
What happens when your GTM team grows fast but your operating model doesn't keep up? Who owns the funnel when marketing, sales, product, and CS are all pulling in different directions? And why does expansion revenue keep getting treated like an after... more
Why do so many B2B homepages look identical? Why does showing your product add 19% to conversion rates, and why is almost nobody doing it? And what does getting people to show up to a dinner have in common with getting people to click your CTA?
Sahi... more
What happens when you skip the "why" and go straight to the build? What does AI fatigue actually feel like from inside a product team? And why does the best user onboarding still start with a human conversation, not a vibe-coded prototype?
Ramli Joh... more
How do you align your pricing strategy with customer needs while balancing complexity and simplicity? What’s the secret to designing pricing models that not only appeal to customers but also drive business growth? And how do you integrate the unique ... more
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Reviews
- Amazing insights!
Mark and Nick absolutely provide so much insight into creating impactful, GTM motions. As a business owner, I love this podcast!
Apple Podcasts5SaraBB111
United States2 years ago - People First Marketing? 5 Stars!
Mark and Nick are two of the best folks I know that can take one of the most critical components of growth, the people within your audience, and find a systematic approach to be creative and still quantify your efforts to C-levels.
They are also awesome people that I’m so grateful to know.
Apple Podcasts5Jason EtterUnited States2 years ago
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Frequently Asked Questions About GTM News Desk
What is GTM News Desk about and what kind of topics does it cover?
The show centers on practical B2B go-to-market tactics, governance, and cross-functional alignment. Episodes frequently explore scalable GTM models, PLG vs. sales motions, pricing and packaging in the AI era, and the interplay between marketing, sales, and customer success. Guests tend to be seasoned GTM practitioners and operators who share frameworks, playbooks, and real-world anecdotes aimed at helping teams reduce silos, improve activation and retention, and drive revenue growth. A notable strength is its hands-on, metrics-driven approach and willingness to challenge conventional wisdom, making it useful for listeners who want actionable guidance they can implement quickly. The host duo emphasizes candid takes, practical frameworks, and... more
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How many listeners does GTM News Desk get?
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Which podcasts are similar to GTM News Desk?
These podcasts share a similar audience with GTM News Desk:
1. The Daily
How many episodes of GTM News Desk are there?
GTM News Desk launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact GTM News Desk?
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What guests have appeared on GTM News Desk?
Recent guests on GTM News Desk include:
1. Greg Leach
2. Ramli John
3. Roe Hartuv
4. Anna Furmanov
5. Eric Holland
6. Keith Frankel
7. Camille Trent
8. Anastasia Kudrow
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.