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Artwork for growth minded SUPERHEROES

growth minded SUPERHEROES

André Morys
Experimentation
A/B Testing
Conversion Rate Optimization
Digital Marketing
Copywriting
User Research
User Experience
AI In Marketing
Customer Engagement
Experimentation Mindset
Message Market Fit
Stakeholder Management
Innovation
Personalization
Customer Experience
Customer Retention
AI Writing Tools
Emotional Resonance
Data-Driven Decisions
Saas Companies

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle. If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and ... more

PublishesWeeklyEpisodes45Foundeda year ago
Number of ListenersCategory
Business

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Artwork for growth minded SUPERHEROES

Latest Episodes

“People don’t like problems. They prefer solutions.” That simple truth explains why CRO, experimentation, and customer centricity are still so often misunderstood.

In this end-of-season roundtable, Shiva Manjunath and Slobodan Manić look back at 202... more

Ever felt like the one-person experimentation team, stuck in meetings all day, doing everything yourself, and barely having time to build culture? Melanie Kyrklund (Specsavers) calls that situation “a form of oppression” and then shares exactly how s... more

Do you want to break out of the feature factory, ship fewer things that matter more, and finally get your product team aligned around real customer value?

Then this GMS episode with Martin is your fast track:

In this conversation, Senior Product Ma... more

What happens when one of Europe’s most seasoned UX researcher admits that his “obvious wins” sometimes flop? In this episode, Karl Gilis and André dig into the uncomfortable gap between what teams think users do and what real people actually struggle... more

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Recent Guests

Lucia van den Brink
Founder of increasedconversionrate.com and visionary behind the Women in Experimentation community
increasedconversionrate.com
Episode: Hidden Truth: Why You're Possibly Not Unleashing Your Full Potential with Lucia van den Brink
Luiza de Lange
Expert in experimentation and digital analytics, previously worked with Electrolux and Teletoo
Leo Vegas
Episode: The Hidden Superpower of Experimenters (It’s Not What You Think) with Luiza de Lange
Tim Cortinovis
AI strategist, keynote speaker, and author
Author of 'The Single-Handed Unicorn'
Episode: The Billion-Dollar Prompt That Changed Everything with Tim Cortinovis
Nils Stotz
Leads the experimentation platform product team at Zalando
Zalando
Episode: How to Make Better Product Decisions, Win Over Leadership & Scale Testing with Nils Stotz
Diane Wiredu
Messaging strategist and conversion copywriter
Founder of Lion Words
Episode: Message-Market Fit: Your Most Overlooked Growth Lever with Diane Wiredu
Jorden Lentze
Senior Product Manager Apps at Booking.com
Booking.com
Episode: The 80/20 Experimentation Rule: Secrets to Winning with Data from Booking.com's Jorden Lentze
David Mannheim
Founder of Made With Intent and author of The Person and Personalisation
Made With Intent
Episode: You Are What You Measure: The Secret to Intent-Driven Personalization with David Mannheim
Björn Radde
Expert in digital marketing and e-commerce with over 20 years in the industry.
T-Systems
Episode: Start Small, Think Big - Innovation, Experimentation, and AI in Marketing with Björn Radde

Hosts

André
Host and co-host with a keen interest in growth, data, and experimentation strategies.
Julia
Host and co-host focusing on innovative growth approaches and audience engagement.

Reviews

5.0 out of 5 stars from 17 ratings
  • Tons of insights

    I have just heard the episode from June 3 - with a lot of AHA!-moments. Probably the best podcast I have heard this year. And I hear a lot!

    Apple Podcasts
    5
    M. Tsch
    Germany7 months ago

Listeners Say

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The quality of the content is highlighted, with many finding the conversations both engaging and educational.
Listeners appreciate the podcast for its insightful discussions and actionable takeaways from expert guests.

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Talking Points

Recent interactions between the hosts and their guests.

The 80/20 Experimentation Rule: Secrets to Winning with Data from Booking.com's Jorden Lentze
Q: What does experimentation mean to you?
It’s about making better decisions and validating choices.
Hidden Truth: Why You're Possibly Not Unleashing Your Full Potential with Lucia van den Brink
Q: How do you see the role of diversity in experimentation?
Lucia emphasizes that involving diverse perspectives can lead to innovative ideas and enhance the effectiveness of experimentation programs.
Hidden Truth: Why You're Possibly Not Unleashing Your Full Potential with Lucia van den Brink
Q: What motivated you to start your journey in experimentation?
Lucia reflects on her early curiosity for the internet and her first experience creating a webshop at age 11, which sparked her interest in digital and experimentation.
Optimizing the Optimizer: Finding the balance between Tweak and Transformation - with Ton Wesseling
Q: What are the core success factors of making progress in experimentation?
Understand that you cannot change the company in one day. Work with the people that are interested and passionate about this.
Optimizing the Optimizer: Finding the balance between Tweak and Transformation - with Ton Wesseling
Q: Is there a data-driven mindset in the top management or not?
The data-driven mindset was already there with Booking, even before they started the very first experiment.

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Frequently Asked Questions About growth minded SUPERHEROES

What is growth minded SUPERHEROES about and what kind of topics does it cover?

This podcast presents engaging conversations centered around growth strategies, experimentation, and the nuances of A/B testing. Featuring insights from diverse experts, the discussions focus on how leveraging data can transform business practices, improve customer experiences, and foster a culture of innovation. Topics range from the importance of diversity in experimentation to the impact of AI on business processes. With an emphasis on learning from failure, listeners are provided actionable advice and success stories from leading voices in the field, making it an essential resource for marketers, product managers, and anyone interested in optimizing their approach to growth and experimentation.

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Which podcasts are similar to growth minded SUPERHEROES?

These podcasts share a similar audience with growth minded SUPERHEROES:

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3. bto – der Ökonomie-Podcast von Dr. Daniel Stelter

How many episodes of growth minded SUPERHEROES are there?

growth minded SUPERHEROES launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on growth minded SUPERHEROES?

Recent guests on growth minded SUPERHEROES include:

1. Lucia van den Brink
2. Luiza de Lange
3. Tim Cortinovis
4. Nils Stotz
5. Diane Wiredu
6. Jorden Lentze
7. David Mannheim
8. Björn Radde

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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