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Artwork for Good Folks, Doing Good Work

Good Folks, Doing Good Work

Pomelo Coffee Consulting
Coffee Industry
Bill Kennedy
Branding
Fermentation
Procession Coffee
Fresh Cup Magazine
Book Release
Coffee Sourcing
Mental Health
Sales Process
Colombia
Core 7
Sales
Cat & Cloud
Collaboration
Global Roasters
Amarella Cafe
Sana
Cropster
Product

Good Folks, Doing Good Work is a podcast for specialty coffee professionals who believe business can be a force for good. Each episode, we sit down with owners, leaders, and builders throughout the coffee supply circle. From roasters to green buyers, farmers to tech founders, we talk honestly about how they lead, source, and show up for the people around them. It's not about perfect companies, it'... more

PublishesTwice monthlyEpisodes53Founded4 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Good Folks, Doing Good Work

Latest Episodes

I had the chance to chat with Patrick Burns on his company's 15th anniversary.

He shared the journey that he and his wife took to start the business, the frameworks they use to hold themselves and their team accountable, how they cross-train across ... more

How a pair of cafes is empowering young adults aging out of the foster care system.I had the chance to talk with Miah Sommer about the journey that led him from the bike industry to starting a non-profit bike and coffee shop that eventually evolved i... more

I got to chat with Bavo about his leadership philosophy and his approach to team management. We discussed how he seeks to keep business goals in alignment with humanity, and how to honor the value that each individual contributor brings to the whole.... more

In April, I was at World of Coffee in San Diego and got to speak on Building a Repeatable Sales Process for Your Roastery.

If you own a roastery, or lead a salesperson or sales team, you might find value in this episode. I outline how to:

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Deve... more

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Recent Guests

Miah Sommer
Founder and executive director of Astute Coffee
Astute Coffee
Episode: Bikes, Coffee, and Social Enterprise in Omaha with Miah Sommer
Bavo Vandenbroecke
Sales lead overseeing Europe, the Middle East, and Africa for Sucafina
Sucafina
Episode: Leading a Coffee Sales Team with Bavo Vandenbroecke
Andreas Idl
Co-founder and CEO of Cropster
Cropster
Episode: Maturing the Coffee Industry: Data & Collaboration with Andreas Idl
Rich Troche
Humble cafeteria turned cowboy, coffee veteran with 17 years in the industry
Former Everybody's Coffee; co-founder of a coffee roaster
Episode: Skate Cafes to Ranching: Rich Troche's Unconventional Journey
Aaron Fender
Co-founder and CEO of Portrait Coffee
Portrait Coffee
Episode: Pace Yourself: Building a Coffee Business with Intention
Vienna Christ
CPA, founder of Heyday Coffee Accounting
Heyday Coffee Accounting
Episode: Vienna Christ - Heyday Coffee Accounting
Charlie Stephens
Founder of Amarella Cafe, commodities trader turned coffee trader
Amarella Cafe
Episode: Charlie Stephens - Amarella Imports
Juan Diaz
Founder and director of KWC (Know with a K, Wear Coffee)
KWC
Episode: Juan Diaz - Know Where Coffee
Jack Wilt
Co-owner of Maiden Coffee, Q-Grader, host of the Actually Good Coffee podcast
Maiden Coffee
Episode: Jack Wilt - Maiden Coffee Roaster

Host

Luke Waite
Host of the show; shares expertise on building repeatable sales processes for coffee businesses.

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Talking Points

Recent interactions between the hosts and their guests.

Bikes, Coffee, and Social Enterprise in Omaha with Miah Sommer
Q: How do you recruit and retain staff from foster-care backgrounds?
Recruitment starts with partner organizations serving youth aging out of foster care, then relies on word-of-mouth and a supportive work environment that values relationship-building, clear boundaries, and meaningful growth opportunities.
Bikes, Coffee, and Social Enterprise in Omaha with Miah Sommer
Q: What does Astute's program look like on a day-to-day basis?
It combines traditional coffee shop work with a comprehensive set of supports—financial literacy, nutrition, group therapy, tutoring, and ongoing mentorship—to help young adults transition to adulthood, with the option to stay connected through flexible roles after program completion.
Kat Melheim - Roaster Kat
Q: What is one starting place for someone wanting to learn about the history of coffee, colonization, and related issues?
Kat suggests reading Coffee Land as a foundational starting point for understanding the history of coffee and its global dynamics, complemented by talking directly to coffee producers to gain personal, tangible insights.
Lucia Solis - Luxia Coffee
Q: Is it possible to hit the same flavor profile year after year in coffee fermentation, like in wine?
Yes, but it requires embracing controlled fermentations, understanding that flavor is influenced by multiple variables, and developing reliable, repeatable processes rather than relying on wild, inconsistent fermentations.
Lucia Solis - Luxia Coffee
Q: Lucia, should Coffee As We Know It exist?
The broader point is that the coffee system can evolve toward more equitable practices, with fermentation as a tool rather than a gimmick, while recognizing the role of origin, processing, and commerce in flavor and producer welfare.

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Frequently Asked Questions About Good Folks, Doing Good Work

What is Good Folks, Doing Good Work about and what kind of topics does it cover?

This show centers on people in the specialty coffee ecosystem who lead with people and values, exploring topics from growing wholesale and direct-sell strategies to sustainable sourcing, financial discipline, and community impact. Episodes frequently highlight practical frameworks, real-world decision making, and lessons learned from building ethical, producer-aware businesses. Notable shifts across conversations include a focus on data-driven decisions, governance and cash management, responsible sourcing, and the human side of operational growth. The format tends to mix actionable tactics with personal journeys, making it useful for founders, operators, and investors looking to understand how to drive impact while running profitable coffe... more

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How many episodes of Good Folks, Doing Good Work are there?

Good Folks, Doing Good Work launched 4 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Good Folks, Doing Good Work?

Recent guests on Good Folks, Doing Good Work include:

1. Miah Sommer
2. Bavo Vandenbroecke
3. Andreas Idl
4. Rich Troche
5. Aaron Fender
6. Vienna Christ
7. Charlie Stephens
8. Juan Diaz

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