
共享好品Way | The Brand Pathway 是專為臺灣原創品牌經營者打造的Podcast平台,透過邀請成功創業家的經驗分享,探索品牌成長的多元道路。深入剖析市場趨勢、品牌歷程,並探討優化與創新的挑戰。 Way,象徵品牌經營的多樣方法與獨特選擇。我們相信,品牌價值不僅是商業計畫,更是一種生活方式的實踐。作為臺灣原創品牌的長期夥伴,我們致力於協助品牌找到通往國際舞台的最佳路徑。 無論您正經營品牌,或醞釀品牌夢想,這裡將是啟發與共鳴的起點。讓我們攜手見證臺灣品牌的力量,開創屬於您的品牌故事! Powered by Firstory Hosting
| Publishes | Infrequently | Episodes | 5 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketingEntrepreneurship |

面對 2026 年資訊焦慮與價格大亂的市場,當廣告投放不再是萬靈丹,品牌經營者該如何突圍?
本集邀請到擁有 10 年以上品牌全案策劃實戰經驗的 Sunny,她不只是一位顧問,更是企業的「品牌信任建築師」。從「流量狩獵」轉向「信任農耕」,她將在節目中公開讓品牌不只活下來,還能溢價的秘密。
本集精華亮點,點擊收聽完整版
• 別急著蓋豪宅,你的地基穩了嗎? 為什麼 Sunny 堅持「先建構,後行銷」?揭開讓行銷預算不再像煙火般燒完就沒的「地基建置法」。
• 從價格戰殺出重圍的「黃金三角」... more
老台中必聽的一集,走過Taichill City繁華夜都市的歷史,從夜市到連鎖餐飲品牌的心路歷程。
• 到底「老闆比烤餅還可口」是怎麼一回事?排隊是為了吃烤餅還是看老闆?
• 如何打造餐飲品牌的價值小TIPS:第一品質、第二溫度與記憶、第三能簡化顧客選擇。
• 十年磨一劍,二十年磨兩劍?不愧是做生意的人,我們的數學都很好?
• 在餐飲創業的路上,不要指望有人會幫你,把自己做好做出色,好連結自然會來。
這次同樣由Lifebrander「文案學長」大威擔任主持人,邀請到幸花餐飲聯盟創辦人暨總經理... more
延續上集,我們要準備挖得更深了,從品牌談到真我?會不會聊太遠了點。
• 品牌不只是打廣告,顧問不只是講幹話:所以找真我到底要去哪裡找?
• 不只是醫生,也是最懂生存的生存高手:所以家裡面到底有幾把槍呢?
• 總監每次都說坐在那裡就很好看的秘密:只要戴上耳機人人都很好看。
共享好品Way的第二集,邀請到了大學眼科豐原院長 徐浩恩 醫師為我們帶來豐富有趣的一集
因為知識含睛量太高,我們貼心的幫聽眾分成上下兩集,這次同樣由Lifebrander「文案學長」大威擔任主持人
透過對談的方式,分享從... more
原來這集,我們談的是「信賴」,醫師與患者間的信賴,品牌與顧問間的信賴。
• 醫師自己也雷射?從實測到行銷的決心:我自己不做,怎麼說服你做?
• 反正都把一生交給你了,眼睛也可以吧:浩恩醫師的第一台刀居然是?
• 如果躺到診療台上後悔了我可以下床嗎:最後還是得靠阿嬤的力量啦!
共享好品Way的第二集,邀請到了大學眼科豐原院長 徐浩恩 醫師為我們帶來豐富有趣的一集
因為知識含睛量太高,我們貼心的幫聽眾分成上下兩集,這次同樣由Lifebrander「文案學長」大威擔任主持人
透過對談的方式,分... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #146 |
Listeners, social reach, demographics and more for this podcast.
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共享好品Way launched 10 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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