公关不名媛
公关不名媛不装不端、不卑不亢的公关实战派 公关不是社交名媛，而是企业战略落地的排头兵、舆情风暴里的掌舵者 二十年媒体公关人破除公关行业刻板印象，提供来自公关一线的深度洞察与硬核干货 听公关如何超越“发稿”与“灭火”，成为企业核心战略的驱动力与护城河？
| Publishes | Monthly | Episodes | 20 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | News |
Listen to this Podcast
Latest Episodes
Part 1 创始人野心与流量博弈：从「黑红」到百万亿梦想
00:00:30 雷军「埃批」事件余波：公众关注度消退后的创始人话题
00:01:57 于浩的惊人目标：追觅要成百万亿美金公司，三年后成世界首富！
00:03:29 追觅推行「全员营销」：员工变身小代言人，企业公关新潮流
00:05:12 流量至上哲学：黑红也是红，成功者只要结果
00:08:32 全员营销的副作用：员工朋友圈三连发与企业舆情预案
00:12:11 CEO的亲自示范：放下包袱，用手机简陋录制观点
00:12:58 另类领... more
公关是企业的造梦者，梦没有边界，预算和KPI却成了公关人的边界。公关的考核应该怎么定？这是一期公开的讨论，欢迎大家参与
Part 1 行业变局与价值困境：公关的挑战与反思
00:01:54 公关行业现状：曾风光无限，现面临挑战，但传统公关似有回暖迹象？
00:03:59 绩效考核困境：创意的价值被低估，结果常陷于「众口难调」
00:09:06 价值量化难题：公关百万阅读，仍难证明其具体价值
00:12:14 长期主义视角：公关投入非即时见效，需如美酒般耐心等待发酵
00:17:46 ... more
Part 1 315曝光与信息信任危机：AI时代的「魔术」与挑战
00:01:20 315曝光「AI投毒」：品牌用虚假内容、伪证书欺骗消费者？
00:04:56 应对之道：医疗词条审核升级，医生把关后方可上线
00:12:50 雀巢奶粉案例：十年旧闻在「AI脑雾」中复活，信息长尾挑战
00:13:44 AI搜索直接关联2011年问题，企业澄清面临新难题
00:16:41 信任度PK：大V推荐 VS AI推荐，315曝光后的天平
Part 2 流量迁徙与营销策略进化：从SEO到内容生态
00:... more
久违了，各位『公关不名媛』的朋友们，好久不见
播客停更了三个月，这段时间实在太忙太累，但是也有收获、有沉淀，有思考，也有不说新的困惑，期待在2026年，我们一起继续从公关的视角看看这个世界
00:01:10 创业开门红：第一年就拿下两个年度大框架
00:02:32 品牌公关的长期成本：不投入，未来获客成本或增20%-30%
00:06:06 公关沟通的本质：种草像埋扣子，而非灌输
00:09:57 营销常见困境：在抖音烧钱砸素人贴，销量却不见涨
00:12:20 对AI内容的刻板印象... more
Reviews
- 专业且深入浅出
偶然发现一个宝藏节目，可以听出来主播非常专业，客观而且犀利，切重要点，而且讲述的深入浅出，外行友好
Apple Podcasts5随便路过看看
Sweden9 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #248 | China/News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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公关不名媛 launched 10 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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