公关不名媛
公关不名媛不装不端、不卑不亢的公关实战派 公关不是社交名媛，而是企业战略落地的排头兵、舆情风暴里的掌舵者 二十年媒体公关人破除公关行业刻板印象，提供来自公关一线的深度洞察与硬核干货 听公关如何超越“发稿”与“灭火”，成为企业核心战略的驱动力与护城河？
| Publishes | Twice monthly | Episodes | 23 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | News |
Listen to this Podcast
Latest Episodes
Part 1 纸尿裤风波：事件引爆、反转与企业反击
00:00:46 开场暴击：婴儿纸尿裤含「毒」事件，令人惊掉下巴！
00:03:46 剧情反转：记者社交平台曝音频，揭露专家「被压力」签署声明内幕
00:05:16 企业反击：集体亮相自证清白，协会助攻上演「舆论引导」满分操作
00:06:31 危机大戏：企业硬刚、协会出面、政府介入，三方角力精彩纷呈
Part 2 公关「硬刚」时代：底气、案例与反思
00:11:34 趋势判断：公关进入「硬刚时代」？企业不再急于道歉
00:12:10 争议核... more
OPPO、双汇这样的企业道歉后，网民依旧不依不饶？阿迪达斯的进城办事梗为什么能反向走红？安抚受众情绪的道歉声明为什么激起的是更激烈的咒骂声？传统公关的经典策略失效了吗？公关不名媛用一期节目拆解公关行业道歉的艺术
Part 1 公关危机频发：道歉为何有时灵，有时不灵？
00:00:06 企业对外传递价值观，对内传递价值：一字之差，天壤之别
00:01:22 三家道歉，两家不买账：OP、双汇 vs 阿迪达斯，危机回应效果迥异
00:04:09 双汇股价跳水 & 国家挂牌督查：食品安全引发的市... more
00:00:29 泰兰尼斯广告翻车，品牌营销舆情成现代广告人核心难题。
00:01:32 泰兰尼斯职场送礼广告被批价值观错误，市场策略引发全网热议。
00:02:51 广告翻车事件频发现象讨论，始祖鸟炸山事件成另一讨论焦点。
00:03:30 泰兰尼斯靠饱和营销营收破20亿，主打千元高溢价鞋，成本仅几十块。
00:04:56 品牌扩张速度过快，价值观建设跟不上扩张步伐。
00:06:58 送鞋子在中国传统文化中是忌讳，暗指送「邪」踩了文化红线。
00:09:55 中国人送礼讲究心照不... more
Part 1 创始人野心与流量博弈：从「黑红」到百万亿梦想
00:00:30 雷军「埃批」事件余波：公众关注度消退后的创始人话题
00:01:57 于浩的惊人目标：追觅要成百万亿美金公司，三年后成世界首富！
00:03:29 追觅推行「全员营销」：员工变身小代言人，企业公关新潮流
00:05:12 流量至上哲学：黑红也是红，成功者只要结果
00:08:32 全员营销的副作用：员工朋友圈三连发与企业舆情预案
00:12:11 CEO的亲自示范：放下包袱，用手机简陋录制观点
00:12:58 另类领... more
Reviews
- 专业且深入浅出
偶然发现一个宝藏节目，可以听出来主播非常专业，客观而且犀利，切重要点，而且讲述的深入浅出，外行友好
Apple Podcasts5随便路过看看
Swedena year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #203 | China/News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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公关不名媛 launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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