
不装不端、不卑不亢的公关实战派 公关不是社交名媛,而是企业战略落地的排头兵、舆情风暴里的掌舵者 二十年媒体公关人破除公关行业刻板印象,提供来自公关一线的深度洞察与硬核干货 听公关如何超越“发稿”与“灭火”,成为企业核心战略的驱动力与护城河?
| Publishes | Weekly | Episodes | 16 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | News |

小米换将,雷总一反常态微博开大,这是公关危机之后的挥泪斩马谡吗?不,我们认为这是产品端唱主角的《空城计》
Part 1 雷军公关危机全面爆发:舆论高手为何失态?
00:39 王化升任武汉分公司一号位,公关负责人位置空缺,背后动机引发猜测
01:19 舆论引导高手雷军,竟然在微博失态?原因何在
04:00 安全事故频发,舆论大反转:雷军坐不住了,形象要崩?
04:43 雷军评论区驳斥网友 & 小米公关策略面临挑战,企业需要新领袖引领品牌
05:34 品牌框架完整但调整难:像是要给大象换... more
郑智化与深圳机场的纷争反转反转再反转,我们不想落到口水仗的层面,让我们来聊聊,我们怎么就在舆论场中一步步走进了充满恶意的荒野
Part 1 郑智化机场事件:从个人遭遇到社会反思
00:25 城市化建设投入万亿,但精神城镇化仍待完善
01:27 郑智化机场奇遇引发热议:企业公关应对如小学生般幼稚
03:19 机场连滚带爬的经历:公共设施对残障人士极不友好
04:50 特别暴力的声音成主流,舆情环境劣化到极致
05:21 深圳机场视频曝光后:政治化讨论引发情绪对立
06:55 90%正... more
一期我们经历的媒体内幕的乱弹,内容生产者们的末日与盛世几乎同时来临,为什么媒体记者们如此被分化?采访函=催款单,媒体潜规则下为什么中国媒体越来越弱势?公关眼中未来的媒体机会在哪?
Part 1 媒体行业众生相:从敲诈案到自媒体淘金热
00:26 两个80后自媒体记者因敲诈被抓,金额1800和1400元:80后真不容易!
03:41 哪怕穷也要付费:500块钱换优质内容,网易科技专栏诞生记
04:12 腾讯科技1000元高价吸引作者 VS 其他平台瞬间失去竞争力
06:36 流量就是金矿... more
娃哈哈、百果园、爱康国宾、西贝、理想 、小米、始祖鸟……2025年的大公司们是犯了天条吗?排着队爆发公关危机。
经济大变局、舆情深刻改变、品牌公关体系的收缩、处理者的不专业,种种因素叠加让2025年重大公关危机爆出了节奏感,企业与个人应该何去何从?
00:00:40 信息平权下「疏胜于堵」,大禹治水智慧在现代危机管理的演绎
00:04:29 舆论冰山理论:90%情绪潜藏水下,爆发时的破坏力超乎想象!
00:06:55 小米汽车成都事故责任鉴定前的沉默是金还是铜?
00:08:00 车门... more
偶然发现一个宝藏节目,可以听出来主播非常专业,客观而且犀利,切重要点,而且讲述的深入浅出,外行友好
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |
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公关不名媛 launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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