GLASKLAR · Der Marketing & Sales Podcast
Tobias Gläser & Ralph MüllerWir befinden uns mittendrin in der digitalen Welt und die marktorientierte Unternehmensführung verändert sich. Worauf es im künftigen Marketing und Verkauf ankommt, diskutieren Tobias und Ralph pointiert, praxisnah und unterhaltsam stets nach dem Motto: Tiefgang in kurzer Zeit. Tobias Gläser ist CEO der glaswerk Consulting AG in Baden. Mit seinem Team berät und unterstützt er Schweizer KMU und Or... more
| Publishes | Twice monthly | Episodes | 97 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
KI verändert Marketing & Sales radikal: von Schockmomenten bis zu neuen Geschäftsmodellen mit AI-Agents. Christoph Hess, Gründer von Copilot, zeigt Parallelen zur Social-Media-Revolution auf, erklärt, warum Leadership jetzt entscheidend ist und wie K... more
Premiere bei GLASKLAR: Unser erster Live-Podcast präsentiert von gfm. Mit Melanie Müller, Chief Executive Officer des Spin-Off cora. Das Unternehmen produziert smarte IT-Automaten, die als Self-Service-Lösung bereits in über 10 Ländern im Einsatz sin... more
Wie sieht die Zukunft des Vertriebs aus? Welches Mindset brauchst du? Andri nahm den Weg vom Wirtschaftsinformatiker zum Sales Leader: Im Gespräch mit ihm geht’s um Schlüsselerfahrungen, falsche Erwartungen, die Kunst, den richtigen Sales-Approach zu... more
Coca-Cola kann meine Gedanken lesen? Wahr oder falsch? Über Neuromarketing gibt es viele Gerüchte. Wir verlassen uns auf Bryan. Er weiss, was Neuromarketing leisten kann. Wie man neue Erkenntnisse über Kundinnen und Kunden nutzt, um die Conversion-Ra... more
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Apple Podcasts | #145 | Switzerland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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GLASKLAR · Der Marketing & Sales Podcast launched 4 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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