GKPBCast - Marketing e Criatividade
GKPBO GKPBCast é um espaço para discussão de tendências e cases criativos de sucesso do universo da Publicidade, do Marketing e da Comunicação.
| Publishes | Weekly | Episodes | 160 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | MarketingBusiness |
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Latest Episodes
Reconhecida como a maior feira de alimentos e bebidas das Américas e o maior festival supermercadista do mundo, a APAS Show é organizada pela Associação Paulista de Supermercados e a edição de 2026 aconteceu nesse mês de maio trazendo os lançamentos ... more
O episódio discute o conceito de "Frictionmaxxing", uma tendência observada principalmente entre a Geração Z, que valoriza experiências com mais "atrito positivo", como entrar em filas de shows, resgatar processos analógicos ou construir itens do zer... more
Neste episódio conversamos sobre a transformação do turismo na era das redes sociais, onde a superexposição digital está transformando viajantes em problema. A discussão centraliza-se na ideia de que a viralização instantânea (ativada por algoritmos)... more
Em um cenário onde feeds estão cada vez mais sintéticos e a atenção do público se torna escassa, a discussão gira em torno de como as marcas estão abandonando a postura institucional e o "risco zero" do Brand Safety em busca de relevância genuína.
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Apple Podcasts | #60 |  Brazil/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About GKPBCast
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How many episodes of GKPBCast are there?
GKPBCast launched 3 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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