
Bienvenue sur Gift Card Review, le podcast e-commerce et retail qui décrypte l’impact des cartes cadeaux sur la croissance, la fidélisation et l’acquisition client. Chaque mois, David & Emilie, soutenus par Buybox (leader des solutions cartes cadeaux depuis plus de 10 ans), analysent en profondeur un programme carte cadeau de marque : Amazon, Zara, Decathlon, UNIQLO, Nocibé, et bien d’autres. Nous... more
| Publishes | Monthly | Episodes | 19 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingTechnologyBusiness |

Analyse du programme carte cadeau Monoprix : visibilité, parcours d’achat, B2B, CSE, distribution B2B2C, CRM et omnicanalité. Dans cet épisode de Gift Card Review, nous étudions comment la carte cadeau Monoprix pourrait passer d’un simple produit cad... more
Is the PlayStation gift card simply a gifting product… or a strategic lever within the PlayStation ecosystem?
In this episode, we break down how gift cards fuel the PlayStation Network wallet (PSN), support PlayStation Store sales, and contribute to... more
Dans cet épisode de Gift Card Review, nous analysons la stratégie carte cadeau de Disney et ce qu’elle révèle de son modèle économique en Europe vs aux États-Unis.
Pourquoi Disney+ limite volontairement sa carte cadeau ?
Pourquoi Disneyland Paris n’... more
Starbucks doesn’t just sell coffee.
It operates one of the most advanced gift card, wallet and loyalty ecosystems in global retail.
In this episode of Gift Card Review, we unpack how Starbucks has turned its gift card into a true branded currency — more
Tous les épisodes apportent une valeur ajoutée. On découvre des bonnes pratiques à mettre en place. Le format est court et efficace. J’adore !
J’ai adoré l’épisode sur Décathlon ! Des analyses poussées et sérieuses. On a vraiment tous les ingrédients pour faire de notre programme carte cadeau une réussite.
Super podcast, hâte d’écouter les prochains épisodes.
Conseils de qualité pour les ecommercants et retailers soucieux d’avoir un programme carte cadeau performant !
C'est le seul podcast sur la carte cadeau que je connaisse. Et chaque épisode contient de très bons conseils concrets puisque les deux experts font toujours une analyse d'une marque. Belle découverte !









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this podcast launched 2 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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